Btoc generally refers to B2C, which is the abbreviation of Business-to-Customer, and the Chinese abbreviation is "business-to-customer". "Business-to-customer" is a mode of e-commerce, that is, a commercial retail mode that directly sells products and services to consumers.
CtoC is one of e-commerce modes. The full name is Customer to Customer, because the English words "two" and "to" are homophonic, so it is also called C2C. It means that consumers buy and sell each other, and the typical representatives are ebay and Taobao.
Extended data:
The payment method of B2C e-commerce is a combination of cash on delivery and online payment, and most enterprises choose logistics outsourcing to save operating costs. With the change of users' consumption habits and the promotion of excellent enterprise demonstration effect, online shopping users are increasing. In addition, some large-scale examinations, such as the civil service examination, have also begun to implement the B2C model. Its basic needs include user management needs, customer needs and vendor needs.
C2c profit model
membership fee
Membership fee, that is, membership service fee, refers to the fees charged by C2C website to provide members with online shop rental, company certification, product information recommendation and other service combinations. Because it provides an effective combination of various services and can better meet the needs of members, the fees of this model are relatively stable. Pay the fee in the first year, and the customer needs to renew the fee when it expires in the second year. After the renewal, the service will be carried out for the next year. Members who do not renew their fees will be restored as free members and will no longer enjoy various services.
Trading commission
Trading commission is the main profit source of C2C website at any time. Because C2C website is a trading platform, it provides opportunities for both parties, which is equivalent to exchanges and hypermarkets in real life. Collecting commissions from transactions is the embodiment of its market nature.
advertising expense
Enterprises use valuable positions on the website to put all kinds of advertisements, calibrate the advertising space price according to the website traffic and the accuracy of the website crowd, and then sell them to customers through various forms. If the C2C website has enough visits and user stickiness, the advertising business will be very large. However, due to the consideration of user experience, C2C website has not completely opened this business, and only a few advertising spaces are open irregularly.
Search ranking bidding
The richness of goods on C2C website determines the frequency of buyers' search behavior. The wide application of search determines the importance of commodity information ranking in search results. This leads to the business of bidding according to search keywords. Users can put forward the price they think is suitable for a certain keyword, and the highest bidder will eventually win. Within the effective time, users' products can be ranked competitively. Sellers are willing to spend money only if they are aware of the potential benefits brought by bidding.
Pay the link fee
Payment has always been a bottleneck restricting the development of e-commerce. It was not until Alibaba launched Alipay that online payment business was promoted to some extent. Buyers can first transfer the advance payment to the personal account of the payment company through online banking, and then notify the payment company to transfer the payment to the seller's account after receiving the goods sent by the seller, so that buyers don't have to worry about not receiving the goods, and sellers don't have to worry about not receiving the money. The payment company will charge a handling fee according to a certain proportion of the turnover.
B2B refers to the process that both the supply and demand sides of e-commerce transactions are merchants (or enterprises and companies), and they use Internet technology or various business network platforms to complete business transactions. E-commerce is the concrete and main form of modern B2B marketing.
Contains three elements:
1. Trading: B2B websites or mobile platforms provide consumers with high-quality and low-priced goods, attract consumers to buy and promote more businesses to settle in.
Cooperation: It is one of the hard conditions of B2B platform to establish a cooperative relationship with logistics companies to provide the ultimate guarantee for consumers' purchasing behavior.
3. Service: Logistics mainly provides purchasing services for consumers, thus realizing another transaction.
References:
Baidu encyclopedia ctoc Baidu encyclopedia? B2C？ Baidu encyclopedia? Enterprise to enterprise