202 1 Business Plan of Service Company I. Project Introduction
Mainly engaged in Korean clothing, jewelry, and selling daily necessities with unique Korean design. Using the combination of network and storefront, using the premise of the vigorous development of network technology in 2 1 century, according to the upsurge of online shopping, new shopping concepts are designed to drive the shopping enthusiasm of a new generation of young people. Fast, convenient, diverse and Korean are our characteristics.
Second, the store location
In order to reduce capital investment, we directly use two connected parking spaces near the park and opposite the entrance of XXX village, leaving rent.
Third, the store decoration
Shop decoration is related to the management style of a shop and the first impression of its appearance. Please ask the decoration company to draw pictures before decoration, including plan, elevation, section, materials, colors, sizes, etc. These should be indicated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.
1, we must closely follow the style of XX country, and we must work hard on the decoration of the store, giving people a strong visual impact and appeal, and having a refreshing feeling.
2, lighting and other hardware devices are also very important. If the store is not bright enough, it feels like it will close down! The light at the door must be on at night, which can attract the attention of passing customers at once! The lighting is cold and warm, and there must be air conditioning in summer, otherwise it will be difficult for customers to choose clothes patiently in the store! It is estimated that it will cost 5000 yuan.
Fourth, the channels for purchasing goods.
1, goods selection: First, negotiate online agency with Korean brands, and strive for the lowest price and more sources. Secondly, aim at the wholesale market in Seoul, South Korea, and choose the best products. Once again, aim at the Korean shopping network and hang it directly on our website, buying low and selling high.
2. Purchase channel: If the goods from XX country are directly mailed back to China, we must talk about the logistics company, establish a good cooperative relationship and strive for the lowest cost.
Verb (abbreviation of verb) labor force planning
Reduce costs and exercise personal ability in the early stage of starting a business. I'm not going to hire a waiter, I (XX store decoration, opening cashier, etc. Note: Customers are encouraged to pay with Alipay, but cash transactions by customers are not excluded), XX (webpage maintenance, purchasing goods after arriving in Korea), XXX and other students (store attendants) are responsible. Only after making a profit can we use the method of investment dividend.
Analysis of investment and monthly cost of intransitive verbs
1, and the decoration fee is 5000 yuan; 2. Clothes, ornaments and small things are placed in the store. 3000; 3. Other store expenses 1000 yuan; 4. The employee's salary will be settled at the end of the profit and will not be included in the investment for the time being; 5. The remaining 4000 is used as working capital.
* * * Yuan: 13000.
Seven, marketing strategy
1, opening promotion
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
2. Long-term development of marketing strategy
(1), principle: stick to your own route and update the network quickly. If handled properly, you can gradually expand the sales scope appropriately. (2) Policy: try to standardize all links and prepare for future chain development, that is, pattern replication. (3) Service: training the basic interest of sales staff, service attitude and service tenet to customers. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible. (4) Method: Surprise for the first time: Give away trinkets and pendants for free, and let them fill in a long-term customer list to convey the characteristics of our store.
Increase the possibility of customers buying: ① communicate advanced shopping methods, such as publishing new goods updates on Skynet every three days; (2) Use the customer registration information to send an email to customers under some excuse, give them small favors, let them come to the store to receive or inform them of discounts, or send out-of-season clothes (to be quantified) or birthday gifts for free; (3) According to the amount purchased by customers, establish a cumulative reward mechanism.
202 1 Business Plan of Service Company II. industry analysis
The advantages of clothing stores are that the clothing industry is relatively mature, the project cost is relatively low, it is easy to enter and start, the recycling cost is fast and the profit is high. After the operation is on the track, it is easy to generate regular customers and stabilize customers.
Second, product positioning
Mainly for 16-22, 23-29, 30-35 years old people, divided into low-grade, middle-grade and high-grade. (Clothing types of clothing stores should be attached, such as casual wear, adult wear and sportswear. )
Third, the market analysis
16-22-year-old students account for the majority, but now most students are children born after 90. They like maverick and individuality, which is called non-mainstream. They don't need a brand, they just need to be different and show their personality. Therefore, avant-garde, fashionable and unique products are needed to meet their needs. Now Kazakhstan and South Korea are gaining momentum, so Korean clothing will also attract their attention.
23-29 years old are adults and have a certain ability to pay. They belong to the post-80s generation, and they also like unique and fashionable clothes to show themselves, and they want brands most, know brands, understand brands and like to follow brands. However, due to the pressure of family and the high price of brand clothing, they are all discouraged.
People over 30-35 years old have considerable ability to pay. With the development of society and the progress of economy, they begin to beautify their image and have higher requirements.
Fourthly, competitive analysis (advantages and disadvantages analysis)
Low-grade goods in XX circle generally come from Liu Xi, which are single in variety and cannot bring freshness to consumers. Most consumers choose other places to shop and spend. Mid-range clothing stores, the samples inside are not complete, and can only meet the needs of a few people; There are only two or three high-end brand stores, and only sports brands.
According to the population, the population in XX circle is now nearly 30W, while the population aged 16-40 is nearly 25W. Except for half the people who have no spending power and some who have no conscious consumption, there are also about 10W consumer groups, some of which are occupied by other clothes, but according to the market share, there are still about 5 w for the crowd, so the crowd is still about 5W.
1, advantage analysis:
1) I hold a college student's self-employment certificate, so I can be exempted from business tax and collect business tax by half.
2) Supply: There are a large number of original clothing products from different places, such as XX, XX, XX, etc., and the prices are favorable.
3) Brand: a large number of brand clothing, such as clothing XXX, XXX, XXX and other Hanbok brands; Shoes are XXX, XX, etc. There are XX, XXX, XXX, XXX, XXX.
2. Analysis of disadvantages: The location of shops in XX circle is a problem, and there is no suitable location for the time being.
Verb (abbreviation for verb) shop investment
1. Location: At present, the clothing business circle in XX circle is centered on commercial buildings, and the price of most stores is around 4,000 yuan/month. In terms of development, the business district near the central hospital will be turned into a new center in the future. The current rent there is 2000 yuan/month. According to the current situation, 4000 yuan/month is 4W8 a year, and it is 2W4 to pay once every six months.
2. Shop decoration: The specific decoration can be designed according to the structure of the house.
1) The eye-catching advertisement at the door is clear, so that people passing by can see what is sold in the store at a glance! What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy!
2) Hardware equipment such as lighting is also very important. If the store is not bright enough, it feels like it is going to close down! The light at the door must be on at night, which can attract the attention of passing customers at once! Lighting can also make clothes more moving, but different lighting will have different effects. Cold and warm collocation is most suitable for clothing stores. If all the lights are cold (that is, the white light you usually see), although the shop is very bright, it feels pale and not warm enough, and the clothes will not be soft enough! Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes and are not in the mood to try on clothes!
So the decoration fee is about 5000 yuan.
3. Purchase budget: The first batch of goods is mainly middle and low grade with high-grade decoration, so it is 20,000 yuan. Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.
Purchasing will be arranged every Wednesday or Thursday every half month, so that new products will definitely arrive at the store every Saturday, but only some new products are available and some will be left until Sunday! If you enter the peak sales season, replenish once a week!
4. Manpower planning: I plan to recruit three girls, two of whom are mainly responsible for receiving customers and an experienced cashier. The salary of the two shopping guides, 800/ month+commission, increased to 0% of the monthly turnover of 65438+, which improved their enthusiasm. The same is true for older aunts, 1000/ month+commission 1%, and the cashier is responsible for any problems. Working hours: 9 a.m.-9 p.m.
Investment analysis, monthly cost analysis:
1. Rent: 4,000 yuan/month, and the sixth mortgage124,000 yuan.
2. The decoration cost is 5000 yuan.
The first time I bought clothes was 20000 yuan.
4. Other expenses 1000 yuan.
The employee's salary can be settled at the end of January, which is not included in the initial 60 thousand.
6. The remaining 10000 is used as working capital.
Six, marketing strategy
1, opening promotion:
1) 20% off all goods.
2) Print membership cards (limited to 500 cards), which can only be used on the opening day and the next day. If you buy more than 1000 yuan on the same day, you will become a member of the diamond card, and you can enjoy a 7.5% discount when you hold the card in the future; Shopping in 600 yuan is a gold card member: you can enjoy a 15% discount when you hold a card in the future; As a member of 200 yuan, you can enjoy a 15% discount on your card; Moreover, there are members registered and loaded into the computer, and there are unexpected gains on birthdays!
3) Activities (omitted)
2. Clothing display
The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, often the clothes that are sampled are the fastest-selling, and the samples in the window should be changed frequently.
3. Store operation mode
1) principle: new goods should be put on the shelves every week, mainly in the middle range, supplemented by high and low grades (high-grade embellishment, low-grade is appropriate)
2) Policy: try to standardize all links to prepare for future chain development, that is, pattern replication.
3) Service: cultivate the basic interest of sales staff, service attitude towards customers and service purpose. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible.
4. Customer maintenance
For the surprise of coming to the store for the first time, give away trinkets and pendants for free, and let them fill out a long-term customer form (as a customer database)
202 1 Business Plan III of the service company. project
Clothing store, taking into account clothing design and clothing marketing.
Reasons for choosing clothing industry:
First of all, the past two decades have been a year in which opportunities and challenges coexist in the development of the clothing industry. From "World Factory", "Made in China" to "China Design", China garment industry has experienced 20 years of unusual but full of opportunities. Only relying on low-cost mass production of brand-free clothing can no longer make enterprises stand in today's clothing industry. I will combine independent design and independent sales to create my own brand, which is in line with the changing trend of China's clothing industry.
Secondly, compared with other industries, the input cost of clothing industry is relatively low, which is affordable for college students like me who just graduated. Through the preferential policies of the state, they can apply for business loans, enjoy one-year tax exemption, and reduce the financial pressure of starting a business.
Thirdly, "clothing, food, shelter and transportation" is very important to people, and the importance of clothing in the first place can be seen. No matter how the world develops, clothes will never be abandoned and the clothing industry will never disappear. Therefore, as long as we have Ming Rui's insight and the spirit of keeping pace with the times, we can develop a broad market.
Finally, I have a unique interest in fashion design and my own views on fashion. Interest is the biggest motivation, so I sincerely feel that I am very happy to engage in fashion career.
Second, about clothing stores.
Name of clothing store: XXXX (brand name)
Objective: to make clothes with your heart and help you release beauty.
Object-oriented: 15-35-year-old female consumers, this part of female consumers is the stage that pays the most attention to appearance, so it is also the group that consumes the most clothes.
Features of our store: The clothes independently designed by the owner are mainly women's clothes. In the long run, the only way out is to build your own brand, which is the way to win.
Five styles: fresh and refined, simple and generous, mature and intellectual, noble and elegant, fashionable and modern.
Commodity positioning: in the first stage, we mainly sell low-priced goods. When it first opened, the brand awareness was not high, mainly for low-and middle-income people who accounted for the largest population in China, ensuring that clothing stores could operate; In the second stage, "Yiyang Angel" had a certain influence and market share, and began to turn to high-end clothing sales and enter the international market.
Third, the establishment and operation plan of clothing stores.
1. Establishment plan of physical clothing store
Open an online shop to accumulate funds, publicize and expand influence for physical clothing stores.
The main purpose of this stage is not only to accumulate funds, but also to make "Yiyang Angel" gain a good reputation and win the favor of some consumers, thus playing a propaganda role and reducing the operating pressure of physical clothing stores. After three years of operation, the online store began to operate physical clothing stores, but at the same time it also operated online stores.
Opening a shop online, with less investment and flexible operation mode, can provide good profit space for operators and become a way for many people to start their own businesses. Low start-up capital, less investment, fast and convenient transaction. The start-up cost of opening an online shop is relatively low, and there is no tax, and the online shop does not need other people to guard it, saving manpower investment. There is basically no expenditure on water, electricity and management fees. In the operation of online stores. The platform for opening a shop online is free of charge, so the cost of opening a shop online is very low.
2. Operation of physical clothing stores
(1) Opening preparation stage
Location of clothing store: The newly developed commercial street in XXX will form a new prosperous area due to the new urban planning. The clothing store here has a high grade, which is conducive to improving the status of "XXXX" in customers' minds.
Clothing store decoration: mainly in warm colors, highlighting the theme of women, but also containing modern elements, please ask professional design team to design and decorate.
Publicity work:
A. initial publicity. Due to the three-year online shop operation, "XXXX" has a certain popularity on the Internet, which has played an initial propaganda role, so it also occupies a small part of the market;
B. Opening promotion: one month before opening, distribute leaflets for publicity, mainly introducing the store location, opening activities and characteristics of clothing stores, and promote them throughout XXX; On the opening day, the opening ceremony was held, some friends and classmates were invited to increase their popularity, and a live lottery was also held. All clothes are sold at a discount of 8.8%, and exquisite small gifts will be given when you enter the store.
C. Long-term publicity: in normal years, a large-scale publicity activity will be held every quarter, and leaflets will be distributed throughout Shijiazhuang to mainly introduce the characteristics of our store; Holidays, carry out corresponding activities and publicity. Consumers who spend more than 5,000 yuan during the Spring Festival and store celebrations (the consumption amount is adjusted with the business situation every year) send beautiful greeting cards to express their gratitude.
D. When the operation reaches the scale level, increase publicity investment and advertise in fashion magazines and newspapers.
Source: Open an online shop to continue to cooperate with clothing manufacturers, and at the same time look for new clothing factories to start producing their own clothes. It is guaranteed to have new models every two weeks, and the purchase time can be adjusted at any time.
Staff: At the beginning, only one girl was recruited, requiring good image and temperament, good language ability, and being able to speak standard Mandarin and simple English. At the beginning, due to limited funds, I mainly focused on the quality of employees, so I gave employees higher wages than the same industry, and the number of employees will be adjusted at any time with the operation of clothing stores.
(2) Operation stage
Fund operation:
Rent (one year) 60,000 yuan
Decoration 15000~20000
Employee salary (month) 1500+ commission
Publicity expenses (per year) 1 ten thousand
Working capital (water and electricity, procurement funds) 10000
Fixed capital 10000
(3) About employees
Requirements: Good service attitude, smiling service and equal treatment for every customer; Wear neat work clothes at work;
Welfare: Take one day off every week (Monday) and distribute food on traditional festivals.
Self-improvement: pay attention to the development of the same industry, learn from their experiences and lessons, and pay attention to the trends of fashion magazines and clothing industry; Keep learning the knowledge of fashion design.
Although everything is difficult at the beginning, it is impossible not to start. As a college student, I have no experience and many shortcomings in my plan, but I have the ability to learn. Continuous learning will enable me to improve and constantly improve my business plan. With a clear goal, you are half successful, and "XXXX" will grow and develop with the efforts of me and all the staff!
202 1 Service Company Business Plan IV With the continuous improvement of people's living standards, people put forward higher requirements for clothing, food, housing and use, especially in clothing, not only to be comfortable and beautiful, but also to be tasteful. Therefore, if we can open a clothing store suitable for the public taste, the prospect is broad.
I. Introduction of the Project
Due to limited funds, there is no better project to think about and no better time inspiration. It is better to take the traditional industry route-clothing industry. Especially when we start a business together. We need all of us to cooperate tacitly and consider all aspects, follow the principle of mutual benefit and business volume, and not affect the development of the store because of profits and personal emotions. As for the profit and cooperation rules between us, wait for the store to open first, and then come up with a plan to lay the foundation for the healthy growth of the store in the future.
I decided to enter the clothing industry for the following reasons:
1, food, clothing, housing and transportation are the needs of the body, and the market is huge.
Food, clothing, housing and transportation are the four elements of human life. People put "clothes" in the first place, which shows the importance of clothes to us. As the head of food, clothing, housing and transportation, the pursuit of beautiful clothes seems endless. Whether it is personalized clothing stores all over the streets or high-end brand clothing in major shopping malls, people are willing to pay for it, from low-end stalls of tens of yuan to imported clothing as high as several thousand yuan or even ten thousand yuan, especially women's clothing, as long as it conforms to the trend and consumer tastes.
People can eat delicious food or bad food, and some can live in their own homes, but people can't wear clothes, let alone produce by themselves, so there must be demand in this respect; With the improvement of people's living standards, people's aesthetic taste has also changed. We should not only talk about it, but also pay attention to how to wear it, what to wear and whether it is satisfactory. Therefore, there is a big market for wearing it, which is necessary for everyone.
Calm, the market is big, and competitors are everywhere; Like a piece of milk, there are countless ants, all eating this cake. Whether we can finally become the main occupier of this cake depends on what kind of market positioning we choose and our lifestyle; It is most important for consumers to appreciate their products; This is the most important foundation we are about to face.
2. The clothing industry is easy to be stubborn, which helps to grasp the principle of survival;
I think it is easy to be stubborn when choosing the clothing industry, because the market is big and the purchase volume is large. As long as your product caters to most consumer groups, you will become a winner overnight. Because how many people are reading the survival rules of this market, you can know how to start this industry as long as you look on coldly. Our predecessors have told us this truth, so we don't have to spend money to buy it. Moreover, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is relatively low, and it is easy to enter and start. It is very suitable for us entrepreneurs who have just set foot in business and are a little interested in clothing. It is a combination of interest and career.
"There are no failed industries, only failed enterprises" contains the law of survival and crisis, but it gives us a warning: if we want to survive, we must solve some problems: our clothing scale, product positioning, group goals and so on.
Our project is to do the clothing industry and open a women's clothing store.
Store name: XXXX
Second, the group goal
The age classification of adult clothing in China is basically: 18-30 years old, 30-45 years old, 45-65 years old and over 65 years old.
1, 18-30 years old: The consumer group of this age group is the most important group of clothing consumption, and it is the group that buys clothes most frequently and buys more as a whole, among which women spend more frequently than men. This group has a certain economic foundation, strong desire to buy, fashion, pursuit of fashion, personality, and dare to try new things.
2.30-45 years old: The consumer group of this age group is the main group of clothing consumption, and it is the group with the highest value of buying a single piece of clothing. This group is the group with the strongest economic foundation among the consumer groups, and its desire to buy is also relatively strong. However, the outlook on life and values of this group are mostly mature, so they still have their own preferences for style and fashion. A considerable number of people already have their favorite brands, and their acceptance of new brands is low.
3, 45-65 years old, over 65 years old is not considered.
As can be seen from the above data, the consumption power of 18-45 is relatively high. Most women in this age group are professional women or young married women. They have a strong pursuit of clothing, but they don't have high requirements for the grade of clothing. The target audience of this clothing store is mainly professional women and professional housewives aged 20-35. The former is a so-called single aristocrat, and the latter is called a double-income family. The monthly income of this target group is about 1500 yuan, and they have no family financial burden or belong to a well-off family. They pay more attention to the style and collocation of clothes and have more discretionary expenses.
As the target group of our store is women aged 20-35, the style should be gentle, fashionable and novel, not too avant-garde and exaggerated. The price will be set at the middle and low level, which will be popular and make customers feel "value for money".