"After 00" came out in a military coat to "rectify the down jacket market", which naturally took root in people's hearts. There are even more stories told in silence than in sound. People's dissatisfaction with the price increase of down jackets and self-mockery of being shy in their pockets have been dispelled by the onlookers of these "brave" college students.
At the same time, just as the "Guangxi Old Watch" has become popular again recently, it may not be accidental that military coats, as another force of domestic old things, have once again won the favor of young people. They wear not only warmth, but also feelings and confidence.
An interesting phenomenon is that some consumers are increasingly demanding the quality of down jackets, such as paying attention to duck down, goose down, cashmere filling, craft fabrics and so on. At the same time, some consumers simply give up down jackets and choose "flat change" coats or even military coats.
On the one hand, it shows the higher pursuit of commodity quality brought by the improvement of material living standards, on the other hand, it also shows that the richness of product types provides sufficient conditions for people's rational consumption. In fact, the "flat replacement" of high-end down jackets is far more than military coats, and there are many domestic brands of affordable down jackets that are also worthy of attention and purchase.
Advantages of military coats:
Military coat is a kind of military clothing, which is characterized by being thick, strong and durable, and can resist cold and wind and rain. The material of military coats is generally cotton or wool, and sometimes some chemical fiber or leather is added to increase warmth and waterproof. The color of military coats is generally green, and the style is relatively simple, generally straight or slightly waisted, and sometimes there are some pockets or epaulettes and other decorations. The size of military coats is generally loose, which is convenient for wearing and moving freely.
In addition, the thermal performance of military coats is not bad compared with that of down jackets. You know, military coats are specially designed for soldiers, and they can keep warm in extreme weather conditions. The fabric and lining of military coats are high density, which can effectively keep out the cold. There are buttons on the neckline and cuffs of military coats, which can tightly wrap the body and prevent heat loss. The length of the military coat is also relatively long, which can cover the thighs and increase the warm area.
The manufacturing process of military coat is very fine, and it is firmly spliced and not easy to be damaged. The fabric of the military coat is also very strong, which is not easy to fade, pilling and deformation. Military coats can be worn and washed for a long time, and will not deform or fall off as easily as some down jackets.