Taiping Bird Group was established in 1995 and listed on 20 17. Taiping Bird is mainly engaged in the research, development, manufacture and sales of mid-range fashion and casual clothes. Business categories cover men's wear, women's wear and children's wear. At present, the company has Taiping Bird, Laoting, Material Girl, Taiping Bird, Amazing Peace and Mini Peace.

Extended data:

The development course of Taiping bird;

1995, Zhang Jiangping registered the brand "Taiping Bird", and the history of Taiping Bird clothing began. At that time, many brands were well-known, so Zhang Jiangping avoided sharp edges and took a differentiated route, positioning Taiping Bird as casual men's wear, which gave the brand a good start. By 200 1, there are nearly 200 stores for Taiping Bird men's wear, and a certain brand influence has been established.

Two years after the establishment of Taiping Bird, Zhang Jiangping found that there was no well-known women's clothing brand in Ningbo, so he added a product line and cut into the women's clothing market.

By 2008, the number of stores of two brands of Taiping Bird had increased to 1 000, and the retail sales reached 1 100 million yuan.

Since then, Zhang Jiangping has been vigorously promoting brand diversification.

In 2008, the new women's clothing brand "Ding Yue" opened, focusing on sweet, modern and energetic girls 18 ~ 25 years old.

20 1 1, plunged into the field of children's wear, founded the children's wear brand Mini Peace, and aimed at first-and second-tier cities.

20 13 launched Material Girl, an American popular girl brand created by Madonna, a fashion godmother. The consumers are cool girls aged 20-28.

20 18 launched French children's wear, founded Taiping Bird's Nest home brand, and created a lifestyle brand suitable for young customers and family customers.

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