Money may not make you happy in life, but for some reason, everyone wants to be a rich man through hard work. Starting a business may keep you awake all night, and you will feel very painful for a while, but once the company's business development improves, life will become happier and more successful.
There are many entrepreneurs who often encounter various problems on their way to starting a business. However, to become a qualified entrepreneur, you must learn to face these problems, learn to solve these problems, and learn to accumulate experience in solving these problems, so that your career can develop in an orderly way. In modern times, more and more young people choose to start businesses, including students, graduates and people who have already worked. However, in fact, the probability of successful entrepreneurship is too low. What are the so-called obstacles on the road to entrepreneurship? The following "Boss" magazine introduces several issues that need to be paid attention to when investing and starting a business:
Pay attention to 1: entrepreneurial perseverance. As we all know, development depends on strength, and entrepreneurship depends on perseverance. There are many entrepreneurs who fail, and the main reason is lack of perseverance. Of course, there are many factors that cause the lack of perseverance. An entrepreneur's low quality, insufficient risk estimation and insufficient market knowledge are an important factor. Lack of support and understanding, lack of ideas is another factor. Impetuousness, short-sightedness and attention to immediate interests are also factors.
Precautions for investment and entrepreneurship: Although the policies related to sole proprietorship enterprises have been introduced, it is undoubtedly a boon for entrepreneurs. However, compared with limited companies, this enterprise form has not been truly recognized by the current domestic economic market. At the same time, according to the survey data, the so-called sole proprietorship enterprises with a penny for a share have different difficulties in setting up in different regions. In some areas, the industrial and commercial departments did not welcome this policy at all, mainly because it was difficult to control and the tax revenue was low, so they gave it up.
Note 3: For most entrepreneurs, capital may be the biggest problem. How many entrepreneurs dare to consider venture capital? Even if entrepreneurs dare to think about it, where is the capital? Bank loan? Although some banks have issued personal investment loans, few people can apply. Without assets and real estate, it is difficult to get bank loans. Of course, if there are patents and technologies, that is another matter.
Entrepreneurs should pay attention to the above three problems, meet the challenges on the road to entrepreneurship at any time, and dare to solve the problems they face. In the process of starting a business, they must be clear-headed and understand the situation clearly. Once they decide to pursue it to the end, this is a wise entrepreneurial mentality. Once they lack patience and perseverance, they will miss success.
Precautions:
1. Make active use of existing resources
Many on-the-job employees choose fields closely related to their jobs to start businesses. The experience and resources they have accumulated in their work are the greatest entrepreneurial wealth. In order to land on the moon first, we should make good use of these resources. Give priority to projects that can help you survive. Don't waste money on projects that can only enhance your image or bring greater convenience.
Resources must not be abused, and on-the-job bosses must not confuse personal business with unit business, let alone eat inside and pick outside for profit, otherwise they will not only bear moral hazard, but also be punished by law. In their own territory, time, money and talent are at their disposal. However, if you mess around, your business will turn around.
2. Have commercial channels
Some office workers have investment funds or certain business channels, but they are too busy at the moment, so they will choose to start a business together. If you need a partner's money to start a business or maintain a business, or this partner helped you design the idea of this business, or he has the skills he needs, or he needs him to play the trumpet for himself, then ask him to join his own company. Although this will make it easy for part-time bosses to go into battle, we should choose our partners carefully and strike a balance between inviting helpers and handling them ourselves. First, we should be like-minded; second, we should trust each other. Don't hire people who are suitable for this job but don't get along with themselves, and don't hire people who are not prepared to face the pressure of starting a business.
In addition, the responsibilities, rights and interests of partners must be clearly distinguished, and it is best to form a written text signed by both partners and witnesses to avoid empty talk when disputes arise.
3. Careful preparation is essential.
Entrepreneurship is a huge project, involving financing, options, location, marketing and many other aspects. Therefore, employees must make careful preparations before starting a business.
Strengthen the basic knowledge in this field through various channels; Choose the right entrepreneurial project according to your actual situation to make a good start for entrepreneurship; Write a detailed business plan, including market opportunity evaluation, profit model analysis, opening crisis response, etc. , and find out the market situation, know yourself and get ready for battle.
Don't abandon untested ideas. If you do business with this idea, you should also pay attention to the possible traps. Ask yourself: Do you have to make great efforts to promote your products or services? Do you have enough financial resources, skills, manpower and business connections? Find the wrong potential customers-there is no need to waste time on those who have no decision-making ability.
4. Make full use of relevant policies.
Government departments have many policies to encourage entrepreneurship, encouraging and supporting college students' entrepreneurship. When starting a business, we must make full use of these policies, such as tax exemption. Enterprises registered in one place can enjoy more favorable tax rates than those in other regions. These policies can greatly reduce the initial cost and risk of starting a business.
The way to do business is to make a plan first.
All commercial activities, on the surface, seem to be a kind of commercial activities that only deal with materials. But through the phenomenon, in today's brain-eating era, commercial activities have essentially become an intellectual competition between people, an intellectual game of wits and wits, and a strategic competition between people. Therefore, as the ancient military strategist said, the way of using troops should be based on planning, and so should the way of doing business. In the face of unprecedented fierce market competition, if you want to find your foothold and breakthrough point, stand firm, survive, seek benefits and grow, then the first thing you should consider is how to use your business wisdom to formulate a comprehensive, systematic, executable, operable and effective business strategy and implementation plan, so as to ensure that every battle will be successful and invincible.
Step 6 make decisions
Don't be too sensitive to mistakes when making decisions. Your own mistakes will have direct consequences, such as sending the wrong goods, which may cause a customer to sever the relationship with himself immediately. As an entrepreneur, you should be careful when taking risks. Don't be too sensitive when you make a mistake. Accept the facts and learn from them.
7. Don't be carried away by victory.
My first success depends entirely on my creativity, good timing, good luck and good business relationship. However, all this may leave you at any time. So, don't be too confident, invest too much money and get yourself into a quagmire.
Several Necessary Conditions for Successful Entrepreneurship
First, create a variety of marketing tools.
This does not mean that 75% of the budget funds must be invested in copy paper, buying slide projectors, opening websites and other publicity, but it is really necessary to carefully consider ways to expand sales. Only by choosing the right marketing method can we ensure the normal operation of the company.
& gt "Sit down and get a pen, and write down every detail of every negotiation with customers, including fixed packaging, brochures and other ways to introduce products." Tim, president of the American federal marketing company and editor-in-chief of the corporate website column? ; Jordan suggested. "If you couldn't copy everything at once, you should at least finalize all the materials with graphic designers and scribes so that you can see them during the negotiation."
If the initial strength is limited and the burden is too heavy, you can hire art or marketing students from local universities to do part-time jobs, or barter with other family businesses to expand product sales channels.
Second, pay great attention to oral greetings to customers.
Oral information does not seem to be a marketing tool, but if a potential customer casually asks about the enterprise and product information, a staff member can answer it immediately, then the effect of attracting customers is better than contacting customers actively through high technology. Therefore, Tim, a marketing expert, suggested that operators should formulate a professional oral information expression system when starting a business. For example, customers can hear many services of the company by setting the telephone number 1, and the number 2 is the address of the Internet and e-mail.
Third, try to narrow the audience.
Don't make great efforts to try to satisfy every customer, which is unrealistic. We should try our best to identify the target customers and provide them with high-quality services. The best way is to go to only two manufacturers with good development prospects every week. "Don't take 500 famous supermarkets and shops all over the country as the sales places of your products. Just select two or three companies with good benefits from these companies and negotiate with them. " Marketing expert Tim said.
Besides, you should actively keep in touch with these companies by telephone, and often send them product information. If necessary, you can choose a time to meet. Doing so not only saves you time, but also saves a lot of money.
Fourth, try to promote products with trade fairs.
Rick granda, a famous business expert, has a lot about this in his book on marketing: If you can't afford a booth, you can try to find someone else to rent it. You can help them run the booth, and the partner must be someone who is familiar with the local situation.
If you don't want to rent a booth, there are other ways to promote sales. You can negotiate directly with product exhibitors, which requires operators to find effective ways to attract each other in order to negotiate effectively with these big companies.
After each exposition, operators should summarize whether the exposition shows the characteristics of their products. What if I visit the World Expo and come back with nothing? According to the survey of Expo Exhibition Center, 88% of Expo visitors in 2000 did not remember the products of the merchants. Look at this and try to improve the situation.
5. Find information about your opponent online.
1980 Joyce boss knew nothing about competitors when he founded Libost marketing information trading company in Maryland. Nowadays, Joyce pays great attention to collecting information about competitors in the company opened by her family: "At the beginning of the company, you should try to understand how your competitors operate, what they are operating and why they should attract what kind of customers?" Joyce said that the company has broken through the family business model and hired 1 employees. "Information is completely within reach. You can find your opponent's website and easily get your opponent's information. " Joyce said.
Sixth, help others.
If you want to be a well-known operator, you should learn to help others. Allen, New Jersey? ; Canas's main product is handmade soap-Mahlon soap. It is called a well-known product, not only because of its exquisite craftsmanship, but also because of Ellen Carnars's kind actions. Ellen Carnars is an online soap retailer. "First of all, we call for helping others and providing help to customers within our ability." Kajanas said. "I think my passion for my career makes many people think that this is the key to my success." In what ways can companies in canas help? The New Jersey Women's Business Center and her suburban committee are the main places where Carganas helps.
Another thing that can help to get rid of the management dilemma is to establish a cooperative relationship with non-profit organizations. Paco Bishop, the author of "Cash cow marketing", insists that "building a fund-funded school seems like a loss-making business, but at the same time, these children also know about your products and start buying them, which in turn promotes the operation of the company." The marketing law of "cause and effect" clearly shows this point.
Seven, understand the production process.
Grant suggested that if you are a network engineer and want to make a difference in the Internet field, you should find potential customers and give them some suggestions to improve the network. Or you can be like Anne Colin. "At first, I planned to go out and find business by myself." Colin said that her family company is an image design company in Maryland-Colin Creative Service Studio.
Eight, actively cultivate emotions and establish network connections.
If you have heard this marketing proposal before, you should understand its meaning. Put it on the work plan and establish business ties with top companies like LeTipInternational. When you leave, ask the people you meet what they need, and listen carefully to what they say, and they will repay you twice as much.