The floor-to-ceiling glass windows on the first floor are transparent and bright, so people can see at a glance all kinds of Levi's brand clothes sleeping on the shelves waiting for someone to take them home. Classical luxury does not lose the modern and concise design style, which abandons the traditional wall design and gives people a strong sense of space. This is the first time to use the largest design team and the largest construction team. Levi's Asia-Pacific headquarters attaches great importance to it, which makes it the most demanding and exquisite design.
When you enter the store, all the decorations and renovations in front of you will reflect the boldness and boldness of cowboys in the western United States, but there are also ancient and luxurious Chinese furniture, which makes people lament the ingenuity of designers. The first floor is dominated by men's wear, and the saddle representing the western cowboy style is placed on the Chinese desk with solid wood. The old photos of the old oil lamp once again tell you the historical traces of Levi's. The large mural hanging on the stairs is very modern. It depicts the performance scene of a rock band. It is also the embodiment of the perfect integration of Levi's and rock music.
The second floor is women's wear. The whole floor here is almost a girl's boudoir, with a rose screen, a pipa and a big wardrobe with modern patterns, all of which are clothes Levi wears for girls. The fitting room also embodies the uniqueness of Levi's. In addition to different styles of modern paintings on the door, carpets and wooden clothes pegs with big buttons are also very distinctive. There are no tacky hooks in it, but noble wooden clothes are used instead. On this wall, there are green, modern and concise lines. In the United States, it's a pink line, in Europe, it's a red line, and in China, it's green, full of hope and good wishes.
The third floor is the classic limited edition exhibition area, including the replica of 1947, the limited edition Andy Warhol factory X Levi's in the world, and the RED designed and produced in Europe. These are limited edition products sold by this flagship store in Shanghai. On this floor, you can feel the history of Levi 150 years. The huge leather mural on the wall, the wall made of all-metal copper buttons, the leather fitting room, the old typewriter on the desk, photos and jeans embedded in the mud wall all tell you the long history of this brand.
You can take the subway 1 line and get off at Shaanxi South Road, and then walk east along Huaihai Road for five or six minutes.