Before choosing an industry, I will weigh my venture capital, 50,000 yuan. Because the total investment for various industries is high or low, each industry is different, so first measure the industries that you have funds to do, and then make further plans. The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start. And I'm a little interested in clothes, which is a combination of interest and career, hehe. Second, the location of the store The location of the clothing store has a great influence on the operation of the store in the future. You must find a good store in the business circle. After investigation, it is found that Minhang Xinzhuang is a good fast business district. Minhang District is one of the main residential areas in Shanghai, and Xinzhuang is the center of Minhang, with developed transportation and dense population, and the market is no problem. Moreover, a large-scale Asian commodity trading center will be built here in the future, with broad prospects. Finally, I chose the store on Shuiqing Road in Xinzhuang. There is a bus stop next to the shop and a main road in front. People come and go at ordinary times, regardless of day and night. Moreover, the subway station is 100 meters, and the flow of people can be imagined. Surrounded by old communities, it has a large fixed population, mature plots and strong consumption power. In addition, I found that there are several clothing stores in this street, but most of them are in high positions, expensive and monotonous. Few people usually patronize. Because although there are many residents here, most of them are ordinary people, and few rich people are suitable for selling high-end consumer goods. Although there is a large flow of people here, most of them are working-class, and their spending power belongs to the middle and low grades. My position is that the middle and low gears meet the market demand. At the same time, there is no conflict with other stores, and there are differences. Clothing store rent is not high 5000 yuan/month, so pay three get one free (Shanghai is like this). After finding a good store, the next step is to sign a contract with the landlord. And this action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure. So before I sign the contract with the landlord, all the preparatory work and written materials (including handling the business license, etc. I won't go into details here.) Everything is ready first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not start recycling until one year later. As a result, the store was taken back by the landlord, and the ideal lease period was three to four years. I signed a contract for three years, and I can sublet it even if there are problems in the future (the rent here has been rising). It takes a renovation period to rent a clothing store, so I ask the landlord to deduct the renovation period from the date of renting to reduce the rental expenses. Hehe, burn less if you can burn less. Who let us only have a start-up capital of 50 thousand yuan? Third, the store decoration rented a clothing store, and the following should be renovated. Clothing store decoration is related to the first impression of a store's management style and appearance. Therefore, the choice of clothing store decoration manufacturers is very important. The clothing store decoration you are looking for must have clothing store decoration experience in related stores. For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open children's English, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the clothing store decoration manufacturer does not have the decoration experience of the same type of storefront, then the decorated storefront may not fully meet the demand in actual operation. If the abortion is repeated then, it will certainly take money and time. So before the decoration, I asked the decoration company to draw pictures, including plan, elevation, section, material, color, size and so on. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas. The decoration effect I requested is as follows: 1, and the eye-catching advertisement at the door is clear, so that people passing by can see what is sold in the store at a glance! What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy! Of course, the store has just opened, so it is appropriate to wear simple clothes. 2, lighting and other hardware devices are also very important. If the store is not bright enough, it feels like it will close down! The light at the door must be on at night, which can attract the attention of passing customers at once! Lighting can also make clothes more moving, but different lighting will have different effects. Cold and warm collocation is most suitable for clothing stores. If all the lights are cold (that is, the white light you usually see), although the shop is very bright, it feels pale and not warm enough, and the clothes will not be soft enough! Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes and are not in the mood to try on clothes! The store decoration cost 5000 yuan, and I was still saving some flowers, including my own coolies, so I saved 50 thousand. Fourth, there are channels for clothing purchase and clothing wholesale except Dongfeng. Let's get down to business. I should talk about how to buy money-making tools: clothes and how to wholesale clothes. Supplement: 1. Choose goods and buy goods 1. Clothing wholesale: select samples, styles, brands and quantities. Clothing wholesale should grasp the local market: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well. Brands are mainly miscellaneous brands, mainly foreign trade goods. Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified in the process of clothing wholesale. When clothing wholesale, first go to the market, have a look, compare, ask, calculate and think about it, then start a trial sale with less purchases, and then wholesale the right amount of clothing. Because it is a new store opening, there must be many styles, giving customers many choices. Wholesale is arranged on Wednesday or Thursday every week, so new products will definitely arrive at the store every Saturday, but only a part of the last new products will be left until Sunday! If you enter the peak sales season, make up the goods once every three or four days! For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance! Give yourself enough time to arrange! 2. Clothing wholesale channel: Shanghai Qipukou clothing wholesale market or hangzhou sijiqing clothing wholesale market. For the time being, the opening of the new store is only in the wholesale market of seven Pudong clothes. Convenient near the same city. After the sales volume goes up, we will go to hangzhou sijiqing clothing wholesale market. V. Manpower Planning I'm going to recruit three people. The two little girls had better be beautiful MM (don't scold me, everyone loves beauty, and beautiful MM is easy to attract customers). They are mainly responsible for receiving customers, and they work in shifts. In addition, I have to recruit an older aunt and myself to take turns at the cashier. Basically, you should always watch it in the store (except for the purchase of goods or important things, it is more appropriate to start your own business). The salary of the two little girls, 800/ month+commission, increased to 0% of the monthly turnover of 65438+, which improved their enthusiasm. The same is true for older aunts, 800/ month+commission 1%. If there is a problem with the cashier, you will be responsible. Analysis of the investment amount of intransitive verbs: monthly fee 1, rent 5,000 yuan/month, three-phase payment120,000 yuan 2, decoration fee 5,000 yuan 3, clothes down payment 20,000 yuan 4 and other expenses 1000 yuan 5. The employee's salary can be settled at the end of the first month, and the remaining 40 yuan is not included in the initial 50,000 yuan. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities. Second, the display of clothes is the key to making women's products, giving customers enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy! Hot recommendation: 49 simple ways to make money by starting a business. I struggled for a year and a half, and the story of a 40-year-old entrepreneur with a net worth of 500 thousand is amazing! The incredible story of a working girl: I am in Ali, the entrepreneurial legend of a business friend in Taobao. 3. Long-term development marketing strategy of clothing stores: 1. Principle: new goods should be put on the shelves every week, mainly mid-range products, supplemented by high and low grades (high-grade embellishment, low-grade is appropriate). 2. Policy: try to standardize all links to prepare for future chain development, that is, pattern replication. 3. Service: cultivate the basic interest of sales staff. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible. Supplement: 4. Methods: (1) Surprise for the first time: ① Give away trinkets and pendants for free, and let them fill out a long-term customer list (as a customer database); (2) increase the possibility of coming to the store next time; (1) to convey the information that new goods are on the shelves every week; (2) Use the customer database to give Xiao En a small favor under some excuse, and let them come to the store to receive or inform the discount news. Or send out-of-season clothes (quantitative) or birthday gifts for free. (3) Buy a proper amount of ladies' handbags and inform customers to send a lady's handbag when shopping in 400 yuan at one time (ladies' handbags should be displayed in the store, and it is appropriate to buy 300+ bags in 38 yuan to give customers a sense of value for money) or spend 600 yuan and above cumulatively. (Accumulate again after winning the prize) (3) Satisfy shopping and make it possible to introduce other buyers to the store. ① Inform customers that there are discounts for large quantities or group purchases, such as: 20% discount for one-time purchase of 500 yuan and above, or 20% discount for personal accumulated consumption of 1000 yuan. ② Introduce new customers, such as: send a recommender shopping coupon to 50 yuan for each new customer from 200 yuan and above. (4) Irregular discount (1) People like to be greedy and cheap to some extent, especially women. You can also use signs such as "Make a big profit by opening a store" and "20% discount on goods in our store" (delivery is mainly based on deferred futures, supplemented by out-of-season goods), which can usually capture women's hearts. (5) Do short-term promotion several times a year at the price of 10-30 yuan, which is very popular! Then deal with the unsalable money in the store at a low price! For example, July and August in the off-season and the best time such as May Day, November Day and March 8th. To sum up, whether I can open a women's clothing store with 50 thousand yuan will of course be tested in practice.

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