Turbid tone

Adjectives: moderate, restrained, simple and peaceful.

The potential desire of lovers: longing for a sense of rigor, safety, modesty, naturalness and not extremes.

Bright tones

Adjectives: lively, young, energetic, full of energy.

Potential desire of lovers: eager to reflect the impression of youth sports, outdoor leisure and youthful vitality.

pure/simple tone

Adjectives: eye-catching, bold, dynamic, exaggerated, stage sense, fashion and vitality.

The potential desire of lovers: longing for a striking, contrasting, flamboyant, unique and unrestrained feeling.

deep note

Adjectives: natural bionic, vigorous, rich, historical and exotic.

The potential desire of lovers: longing for a tasteful, exotic, urbanized and mature feeling.

Dark tone

Adjectives: steady, calm, rational, conservative and patient.

The potential desire of lovers: eager to embody the impression of authority, tradition, advancement and superiority.

Knowing the consumer demand psychology implied by color, we can focus on the clothing style and color after customers enter the store.