Niche (business language) is a market with enterprise advantages. This market is small and has not received satisfactory service. There is a profit basis for product promotion in this market. Specifically, here, targeted and professional products. (Excerpted from Global Science, No.2, 2007, Every Family Has Robots)

According to the definition of niche given by Philip Colt in Marketing Management, niche is to narrow the scope of certain groups. This group is a small market, and its needs are not well served, or "there is a basis for obtaining benefits". This favorable market position is called "niche" in the west and usually translated as "niche" overseas. After determining the niche market, enterprises often adopt more specialized operations to obtain the maximum benefits, as a means to seek their own way out in the cracks of the strong market.

Niche marketing is a special type of market segmentation strategy, which means that enterprises use their own unique conditions and advantages to choose a small market (called niche market) with meager profits or weak strength or even ignored by competitors as the object of their special services, so as to meet various actual needs of this market and achieve the goal of firmly occupying this market.

The word "NICHE" is a transliteration of English niche, which originally meant a Buddhist niche. The image of a niche market is like a niche. Although it is small and narrow, its boundaries are obvious. Niche marketing is very suitable for small and medium-sized enterprises, and its focus is on selecting and establishing niche markets.

Baidu Encyclopedia has a detailed introduction/Subview/35628/13763540.htm? Fr = Aladdin