Differentiated market strategy is to divide the whole market into several sub-markets, design different products for different sub-markets and formulate different marketing strategies to meet different consumer needs.

For example, some clothing enterprises in the United States divide women into three types according to their lifestyles: fashion type, masculine type and simple type. Fashion women like to dress up luxuriously and attract attention; Masculine women like to dress up and stand out from the crowd;

Simple women pay attention to economic benefits and moderate prices when buying clothes. According to the different preferences of different types of women, the company designed different styles of clothing to make the products more attractive to all kinds of consumers.

Another example is a bicycle enterprise, which is subdivided into several sub-markets according to geographical location, age and gender: rural market, which requires durability and heavy load; ?

Urban young men demand speed and good style; Young urban women demand lightness, beauty and elegance. According to the characteristics of each sub-market, make different marketing mix strategies.