Current location - Plastic Surgery and Aesthetics Network - Clothing company - Why is the anchor clothing supply chain difficult to do?
Why is the anchor clothing supply chain difficult to do?
Because it's complicated and changeable.

Clothing supply chain is one of the most complex and changeable supply chains. In the past few years, Vanke's avalanche collapse was largely due to problems in the supply chain. Affected by multiple factors such as season, color, style and consumer preferences, the clothing industry suffers from inventory, which leads to the emergence of enterprises specializing in price reduction, discount and clearance, such as Vipshop and Inventory.

Clothing is the core category of Mushroom Street. On the thorny issue of supply chain, Mushroom Street has gradually built a new supply chain with the help of live broadcast, that is, a flexible supply chain that many manufacturing leaders have shouted for many years, realizing the transformation from large batch, small style and slow update to small batch, multi-style and fast update. Compared with traditional clothing stalls and e-commerce stores, the speed and quantity of clothing supply chain have improved several steps. This is definitely a big plus for the audience who are ready to place an order in the live broadcast room. Then, for the workers and bosses on the production line, can so many styles be eaten with such high frequency updates? Is there a greater inventory risk?

In Qian Wei's view, there is nothing to worry about. "People who don't understand the clothing industry think that workers will be very resistant to this way, but in fact it is just the opposite. In the past, the clothing industry had a low season. The traditional factory didn't change the model for half a month, the demand frequency was not intensive, the market feedback speed was very slow, and the workers were busy for a while. Now I am doing e-commerce live broadcast, and I have production tasks every day every month. They earn more money than in other factories, and they are more motivated after their wages are guaranteed. "

At the same time, due to the real-time interaction of live broadcast and flexible and fast sales methods, it is beneficial for enterprises to reduce inventory risks as a whole.