In sales promotion, etiquette is a salesman's business card, and customers know his accomplishment from the salesman's etiquette, and then decide whether to buy the products to be promoted. As a salesman, we must pay attention to appearance, from appearance and polite language. This article is about promotion etiquette.

On the etiquette of sales promotion 1 first, we must pay attention to appearance.

Generally speaking, the clothes of salespeople should reflect the characteristics of the times, personality and season, and change with the promotion products, customers and other factors. For example, Mr. Yuan, a world-famous marketing guru, found his favorite clothes when he was selling life insurance to a chairman, so he customized a suit exactly like him, which finally narrowed the psychological distance between them and succeeded in marketing.

No matter what clothes you wear, generally speaking, you should pay attention to:

(1) clean and generous. In particular, the collar and cuffs of shirts wearing suits must not be dirty, otherwise it will give people the feeling of being unsanitary and unwilling to associate.

(2) Avoid fancy clothes, otherwise it will give people distrust.

(3) Don't dress too high, otherwise customers will feel inferior; Don't be too lame, or you will give a bad impression. In addition to meeting the requirements of clothing, salespeople should also pay attention to the appropriate hairstyle, often wash and dress their hair, and keep it tidy.

If there is dandruff, be careful not to wear dark clothes, so as not to leave a dirty impression on the clothes. Beards, nails, teeth, etc. Attention should be paid to giving people a clean feeling. In addition, don't wear sunglasses or color changers, otherwise it will give customers a gloomy feeling and it is difficult to generate trust.

Second, pay attention to the use of polite expressions in promotion.

Salespeople should know how to use polite expressions, such as please, give me an instruction, read, reply, congratulate, apologize, give me a gift, live long, thank you, bother, apologize, slip of the tongue, dare, you're welcome, laugh, walk slowly and so on.

Also pay attention to speaking in a lively tone, train the key points of intonation, speak with the feeling of liking each other, make a vibrant voice, and communicate the feelings of both sides in a lively tone.

Therefore, it is necessary to train a sophisticated tone, emphasize the parts that should be emphasized, and reduce the components of nonsense and verbosity.

When using sales promotion words, we should also be careful not to speak too fast, but to speak rhythmically; Don't talk too long at a time, pause when appropriate; Be careful not to use difficult languages, dialects, etc. In terms of promotion.

Third, keep a natural smile and good manners.

Smiling is the basic skill of salespeople. Yuan learned 38 kinds of smiles, and naturally communicated with different customers with their favorite smiles, which made people happy to associate with them. Salespeople should be confident and show a natural and bright smile.

Four, the salesman should be taboo is:

(1) is not cheerful.

(2) frown.

(3) arrogance and rudeness.

(4) vulgar and mouth-watering smile.

(5) Laugh with your skin and don't smile with your flesh.

Five, the salesman should maintain good manners, pay attention to overcome the following etiquette:

(1) keeps flashing.

(2) Touch your nose and pick your nostrils.

(3) Cross your fingers and make a sound.

(4) scratch your head and dig your ears.

(5) shrug your shoulders.

(6) Spitting everywhere.

(7) Bite your lips and lick your lips.

(8) The feet keep shaking, or tap the floor with their feet to make a noise.

After smoking and eating, salespeople should pay more attention to their manners and keep elegant.

Generally speaking, a salesman should not smoke because his mouth smells of smoke, which will give customers an unpleasant feeling when talking with them. Moreover, smoking will make your teeth black, and it is impolite to talk to customers with black teeth all over your mouth. Therefore, salesmen had better give up smoking. If you really can't give up smoking, you shouldn't smoke in front of guests.

When talking with customers, if customers don't smoke, try not to smoke; If customers want cigarettes, then we must respect customers' habits, pay attention to places and occasions, and pay attention to ways and means. If there is a woman present, she must obtain her consent before smoking again; Smoking is not allowed in some places, such as shops, warehouses, factory workshops, hospitals and so on, so don't smoke; Also pay attention to put out cigarette butts and put them in ashtrays to avoid fire; Smoking posture should be elegant, generally holding cigarettes with index finger and middle finger, and sitting posture should be correct and natural.

Salespeople should wash their hands, face, mouth and makeup after meals.

Etiquette 2 on Promotion (1) General Requirements

1, clean body: keep the body clean and free of odor.

2, radiant: pay attention to food hygiene, work and rest, and maintain plenty of energy.

3, the right amount of makeup: women must wear light makeup, but in moderation, can not be exaggerated.

4, clean hair: wash your hair often, so there is no dandruff, men are not allowed to grow beards.

5, fresh mouth: keep the mouth fresh, no odor.

6. Clean your hands: cut your nails frequently, wash your hands frequently, and keep your hands clean.

7. Uniforms are neat: uniforms should be changed frequently, dressed neatly, and leather shoes should be polished.

(2) Male

1, clothing: clothes are neat, clean, free from stains and obvious wrinkles; Button up and tie up; Suits should not be too long or too short; Shirt cuffs should not be too fat, and leather shoes should be worn when wearing a suit; There shouldn't be anything in the pocket of a suit coat, and there shouldn't be a badge in the collar of the coat. It is better to have less decoration.

2, hair: hair should be trimmed frequently, keep the length of the hair feet, do not cover the ears, do not touch the collar; No beard, shave every day, no stubble is qualified.

3. Decoration: You can shave every other day, but no makeup is allowed.

(3) Women

1, clothing: women's suits must be made slightly shorter to fully reflect the curvy beauty of women's waist and buttocks; If you wear pants, you can make your jacket longer. Don't spend socks when wearing a suit skirt, and socks should not be exposed outside pants or skirts.

2, hair: hair should be washed frequently, combed neatly before going to work, do not mess hair, you can add a small amount of hair oil to ensure that there is no dandruff.

3. Decoration: Female employees should wear light makeup, and the bottom of the grave should not be too thick, which should be evenly coordinated with their skin color and background color; Avoid using too much perfume or perfume with strong pungent smell.

Basic etiquette of salespeople-manners and words

(1) Standing posture

1. Trunk: chest and abdomen, hips tight, neck straight, head straight, jaw slightly retracted.

2. Face: Smile and look forward.

3, limbs: two arms naturally droop, hands spread out, fingers fall on the leg side pants seam. Special business places can hold their hands behind their backs or in front of their stomachs, with their right hands above their left hands; Legs are straight, feet are shoulder-width apart, and toes are differentiated outward.

(2) Sitting posture

1. Look straight ahead and look at the seat from the corner of your eye.

2. Gently walk to the front of the seat and sit down gently to avoid twisting your hips to find a seat or moving the chair too much to make a noise.

When customers visit, they should put down their work and stand up to greet them. Only when the customer is seated can he sit down.

4. Sit in front of the seat when visiting strangers1/3; When visiting regular customers, you can fall into 2/3 seats; Don't lean back.

5. When a lady is seated, she should gently fold her skirt forward with both hands to avoid wrinkling or indecent. When listening to people, lean forward slightly or turn your upper body to the speaker, look at each other softly, and determine the length of gaze and the expression of eyes according to the conversation. Don't look around or appear absent-minded.

6. Put your hands between your legs or flat on the table. Don't put your chin up, play with anything or make other small moves.

7. Legs should be laid flat naturally, and crossing your legs is not allowed. A man's leg spacing can accommodate a punch; A lady's legs should be close together, and her feet should not be tapped or moved.

8, stand up from the seat, the movement should be light, to avoid causing the seat to fall or make noise, generally stand up from the left side of the seat.

9. When leaving the seat, gently lift the seat and then gently put it down. Avoid dragging or pushing chairs.

(3) Dynamic attitude

1, when walking, the pace should be moderate, and women should take small steps, and avoid striding, running or rubbing the ground.

2. Keep the upper body standing standard when walking. The range of thigh movement should be small, mainly relying on the calf to eject forward to bring out the pace.

3, corridors, stairs and other public * * * channel employees should walk on the right, do not walk in the middle of the corridor.

When several people walk together, don't walk side by side, so as not to affect the passage of customers or others.

When you meet customers anywhere, you should take the initiative to give way, not force them.

6. At the door where one person passes, two people are not allowed to squeeze in. When you meet a customer or colleague, you should take the initiative to step back and make a "after you" gesture with a smile.

7. Generally, when walking in the corridor, don't just pass the customer in front. If you need to pass, you should say "I'm sorry" first, then say "thank you" after the customer gets out of the way, and then gently cross it.

8. When passing customers and colleagues, you should take the initiative to lean sideways and nod your head.

9. When guiding customers, walk two steps ahead of them.

10. Don't make faces, stick out your tongue, blink, look in the mirror, wear lipstick, etc. Don't put anything under your arm when you are working.

1 1. Don't hum, whistle or stamp your feet when you walk.

12. Do not smoke or eat in the business premises during working hours.

Please cover your mouth with a clean handkerchief or hand when coughing.

14. When sneezing, walk away or turn your head to cover your mouth.

15, please go to the bathroom or the place where customers can't see when finishing clothes or hair.

16. You shouldn't pick your nose, scratch your nails or cut your nails in public.

17, don't whisper or point fingers in public.

18, don't go back and forth in public areas, shout, run and chase.

19, don't shake your legs at will.

20. When talking with customers, you must look at each other's eyes. Don't always look at your watch and interrupt each other at will.

(4) Speech

1, when talking with people, you should first keep your clothes clean and tidy.

2. When talking, look at each other with soft eyes and smiles, and nod gently to show that you understand the theme or content of the customer's conversation.

3. When standing or sitting down, you should keep the correct standing posture and sitting posture. Don't put your hands on your hips, put them in your underwear pockets, cross your chest or play with other things.

4. When others are talking, don't tidy clothes, fiddle with hair, touch face, dig ears, nose, scratch face, knock on the table, etc. , in order to avoid many people.

5. Don't laugh or dance loudly.

6. Don't look at your watch frequently when the customer is talking.

7. When three people speak, use a language that three people can understand.

8. Don't imitate other people's language, intonation, gestures and expressions.

9. When walking behind others, don't smile strangely to avoid misunderstanding.

10. Always use polite expressions such as "please", "you", "thank you", "I'm sorry" and "you're welcome", and don't use rude words or contemptuous or insulting language, and don't make excessive jokes.

1 1. Don't refute, satirize, dig at or mock customers under any excuse, don't argue with customers, and don't act rashly and use vulgar language. No matter how the customer's attitude is, be polite and keep calm no matter how excited the customer is.

12. When addressing customers, use "Mr. XXX or" Ms. XXX or Ms. XXX ",and use" this gentleman "or" this lady or Ms. XXX "when the last name is unknown.

13. Several people were present. When talking with the interlocutor, you should not address the other party by "he", but call him by his first name or "Mr. A".

14. Say "thank you" whenever you receive anything from the customer, say "sorry" for any inconvenience caused to the customer, and say "thank you" when you return the file to the customer.

15. When customers say "thank you", they should answer "you're welcome" or "you're welcome" without any response.

16. You can't say "hello" to others at any time.

17. If you can't answer "I don't know" to the customer's question, please ask the customer to wait a moment and ask again, or ask the customer to contact the relevant department or personnel directly.

18, don't give directions to customers with fingers or pens.

19. When serving or making a phone call, if there are other customers, you should nod your head and look at them to welcome them. Please wait a moment and finish the work at hand as soon as possible. You can't ignore customers without saying anything.

20. If you really have something urgent when answering the phone or need to leave the customer you are facing, you must say "Sorry, please wait a moment" and deal with it as soon as possible. When you face the customer again, you should say, "I'm sorry to have kept you waiting" and you must start the service without saying a word.

2 1. If you want to talk to customers, you should say hello first. If the customer is talking to someone else, don't listen. If something urgent needs to be told to the customer immediately, you should say, "I'm sorry, can you forgive me?" I have something urgent to discuss with this gentleman. "If the customer agrees, you should thank him.

If you want to cough or sneeze during the conversation, you should say "I'm sorry" and turn aside, and cover it with a handkerchief as much as possible.

23. When customers come to the company, they should say "Welcome" and say "Please walk slowly" when seeing them off.

24. When speaking, the tone should be natural, clear, soft, cordial and enthusiastic. Don't put on airs, the volume should be moderate.

25. All calls must be answered within three rings.

26. When answering the phone, say hello first, then report the name of the project, and then say "What can I do for you?" Don't confuse the order, but speak in a smiling voice.

27. When making a phone call, you must have a pen and paper at hand to record the main points of the other party. After the other person has finished speaking, you can simply repeat it and confirm it.

28. When talking, if you need to talk to someone halfway, you should say "I'm sorry" and let the other person hold the microphone in hand before you can talk to someone.

29. When customers make inquiries or inquiries on the phone, they should not only answer politely, but also try to avoid using ambiguous answers such as "maybe", "maybe" and "probably". Unclear questions should be clarified in some way before giving customers a clear and definite answer. If you don't know and can't find it, just answer, "Sorry, sir, I don't have this information at present."

30. If it takes a long time to find the information during the call with the customer, say to the other party from time to time, "Looking for it, please wait a moment." When the call is over, say goodbye politely, and then gently put down the receiver after the other party hangs up.

3 1. We should fully care about customers' difficult problems or requirements and ask them enthusiastically. We shouldn't deal with them in a hurry on the pretext of being busy with work.

32. When the customer makes excessive demands, explain patiently, don't get angry, accuse or criticize the customer, and have to ignore the customer. At any time, they should keep their manners and deal with them calmly and properly.

33. Say "five tones", that is, welcome sound, address sound, thank you sound, apology sound and farewell sound; It is forbidden to use "four languages", that is, contempt, irritability, denial and quarreling.

34, who entered the room or office, should first knock at the door, with the consent of the room owner rear can enter. You are not allowed to browse anything (documents) in the room without the owner's consent. Don't sit down without permission when talking to the boss.

Basic Etiquette of Salespeople-Visiting Etiquette

In addition to product introduction, some details of sales staff when visiting customers also have an important impact on sales success rate.

First, dress better than customers.

As long as you dress a little better than the customer, you can show your respect for the customer without pulling the distance between the two sides. Too much contrast in dress will make the other party very uncomfortable, which will virtually open the distance between the two sides.

Second, don't answer the phone during the visit.

When a salesperson visits a customer, he shouldn't answer the phone. If the caller is an important person, just hang up after a few pleasantries and call back after the visit, because answering the phone will give the caller a feeling that "the person on the phone is more important than me".

Third, replace "I" with "we"

Salespeople will give each other a psychological hint when they say "we". It will be closer for the salesperson to be with the customer and think from the customer's perspective.

Fourth, carry a notebook with you.