1. Clothing stores are fast-moving industries, and there are great opportunities for repeated sales. It's easy to serve many guests.
There is little possibility that the goods will be damaged and lose value. If you can't buy it in the current season, you can resell it in the next year, so there is a certain rate of preservation.
3. Wide customer base: as long as people, regardless of gender, age, need to buy all year round.
4. The industry has no pollution, no environmental conflict with the surrounding people, and can be well integrated with the local environment.
In commerce and trade, selling one thing is profit, and the unsold goods are still there. The personal safety of employees is well guaranteed, which greatly reduces the risk of industrial accidents and the investment risk is relatively small.
Disadvantages:
Industry competition is fierce, clothing stores are everywhere, and all kinds of low-price vicious competition make it difficult to guarantee profit space.
Major brands have various textures, styles and styles, so it is difficult to determine which brand has higher profits and better sales.
The goods are packaged by the manufacturer. If some sizes are not sold well, it will reduce profits and even destroy the inventory.
Location is crucial. If the lot is not good and the flow of people is small, the sales opportunities will be greatly reduced, and the rental cost of houses in good lots will be higher.
Because it is the clothing industry, there are all kinds of people coming and going every day, which requires high quality and communication skills of shop assistants.
Opportunities:
1. The so-called crisis is a business opportunity. As long as you strengthen management and grasp the positioning of the market and people, the worst result will not be too bad (think clearly about your own products).
Threats:
Malicious price competition among peers requires keen market insight.
When determining the location of the store, there should be a clear agreement on the rental price and lease period of the store to prevent the risk of rent increase.
And the disadvantages mentioned above.
Don't spray if you don't like it, please advise.