The goal of group accounts receivable management is to realize the institutionalization, standardization and responsibility of accounts receivable management. According to the business characteristics of the group, it is divided into three links: sales, collection and debt collection. Monitoring the whole process of each link greatly reduces the probability of accounts receivable.

(1) sales link. Do a good job in risk identification and credit management to minimize risks. A feasible examination and approval system for credit sales has been formulated. Fundamentally put an end to the phenomenon that salespeople blindly sell on credit in order to complete their tasks. Guard against credit risk from the initial stage of sales. To this end, the business department should designate special customer credit management personnel to establish customer files. Conduct detailed investigation, analysis and audit of customers to understand the operating status and credit degree of the other company. The evaluation results of files are used as the basis for deciding whether to sell on credit to customers. And update the file regularly. If customers face an extremely unfavorable economic environment, they will carefully consider the judgment of their commercial credit rating. It can be said that this move ensures the accuracy and real-time of the customer's credit rating mastered by the management, so that they can have more solid data support when grasping the preferential conditions and selling on credit, and make the final sales policy more scientific and feasible. At the same time, in the process of contacting customers, negotiating and signing contracts, sales staff can choose customers with good credit to trade accordingly.

(2) the collection link. Focusing on the purpose of "ensuring timely and full payment", this link takes two measures to really implement the work, namely, establishing a purple light advertising management system (TAM) and managing accounts receivable by age.

First of all, strengthen the construction of internal control, and realize the management of accounts receivable with a tailored (TAM) system. The system is seamlessly connected with the typesetting system according to the advertising release process, so that different functions are taken care of by different departments or personnel, with clear responsibilities, specific division of labor, and mutual constraints. In order to supervise, check and evaluate accounts receivable. Internal control covers the whole process of advertising management: advertising price, advertising contract, advertising release, advertising collection and so on. According to the principle of separation of incompatible duties, it is completed by sales and financial personnel. Effectively manage accounts receivable from the source of advertisements. The application of this system has significantly improved the management efficiency and changed the internal control environment. It has changed the traditional division of functions such as business and finance, increased the openness of financial management, and moved some accounting functions to business departments, further promoting the transformation of the group management model from the traditional function-centered to the process-centered. It provides a new tool and platform for the internal control management of the group.

Secondly, the accounts receivable are classified and managed according to the age, and the accounts receivable are divided as follows:

The financial department regularly reconciles with the business department to keep abreast of the trends of accounts receivable. Make statistical summary, analysis and notification on sales, changes in accounts receivable and overdue accounts receivable on time, and form relevant schedules. Analyze the aging of accounts receivable on a monthly basis, and manage the accounts receivable whose reconciliation aging exceeds the credit period but is less than 18 months. For risk accounts of 3-9 months, start the early warning mechanism to warn the responsible person and urge him to pay close attention to the collection of accounts. For debts that need commercial account collection or legal settlement within 9- 18 months, the responsible person will prepare relevant materials and send them to the lawyer, and formally enter the link of commercial account collection or legal settlement. For accounts receivable that have not yet reached the credit period, supervision will not be relaxed to prevent new arrears.

(3) recover the arrears. Finance will publicize the customers who have entered the commercial collection and legal debt settlement procedures in the customer management of Ziguang Advertising Management System. Customers listed in the "problem customer list" need to pay in advance when new business occurs. For risk accounts, it is necessary to find out the reasons for breach of contract and clearly implement the responsibilities. Based on the principle of not only recovering debts but also retaining customers, different dunning methods are adopted for customers who owe debts for different reasons. Pay close attention to the operation and management of customers at any time and take timely measures to prevent problems before they happen. The lifelong responsibility system for accounts receivable shall be implemented, and accounts receivable shall be cleared and handed over when sales personnel leave or transfer. Maximize the security of accounts receivable. Establish a bad debt reserve system and correctly account for bad debt losses. Based on the principle of prudence, don't overestimate assets and reduce the risk of bad debts of accounts receivable. Accounts aged over 18 months shall be approved and handled by the financial department.

In addition, the recovery of accounts receivable should also consider its own characteristics, weigh the collection cost and bad debt loss, and choose the principle of lower cost to operate. For example, customers who are in arrears with advertising fees due to their own factors (such as the printing quality and layout arrangement of newspaper advertisements) should take the initiative to give more discounts or other forms of compensation (such as giving away a certain layout for free) in order to recover their funds as soon as possible; For long-term cooperation customers, it is true that due to temporary cash flow difficulties, it is necessary to make a personal repayment plan and pay off debts within a time limit.

2. Improve the internal incentive and restraint mechanism.

Implement a one-stop responsibility system for sales and returns. Sales staff must be responsible for the whole process of each business from signing the contract to collecting money. Improve the incentive mechanism of assessment and collection, and incorporate sales and collection rate into the assessment indicators of sales personnel at the same time, and link them with wages and bonuses. According to the age of accounts receivable and the difficulty of collection, a reward and punishment system for collection assessment is formulated, with clear rewards and punishments to maximize the enthusiasm of sales staff for collection.