System functions:
Visual identification system is the most spreading and infectious part of enterprise identification system, which is accepted by the public. By using the unified visual symbol system, the audience can quickly identify and recognize the brand image of the enterprise or product.
The visual identification system creates a modern and international brand and forms a unified and complete visual image through the identification of the overall brand, the "basic norms" such as signs, standard colors and special fonts, and the "application norms" such as office affairs, publicity signs and outdoor environment systems.
Extended data:
Importance of content included in vi application system:
1, office supplies.
The setting and production of office supplies should fully reflect the strong unity and standardization, and show the enterprise spirit. The design scheme should strictly stipulate the arrangement order of office supplies and form a serious, complete, accurate and unified standard format of office supplies.
2. External building environment.
The external architectural environment design of enterprises is the visual presentation of corporate image in public places, an open and distinctive group design, and a system that marks the face of enterprises.
3. Internal building environment.
The internal building environment of an enterprise refers to the image of the internal environment such as office, sales hall, conference room, lounge and delivery room. The design is to put the corporate identity logo into the indoor environment of the enterprise, fundamentally shape, render and spread the corporate identity image, and fully reflect the unity of the corporate image.
4. means of transportation.
Transportation is a mobile and open way to spread corporate image. It flows many times, giving people instant memories and establishing corporate image intentionally or unintentionally. When designing, we should specifically consider their characteristics of movement and rapid flow, and use standardized words and colors to unify the design effects of various vehicle appearances.
5. clothing.
The uniform design of neat and elegant clothes in enterprises can improve employees' sense of belonging, honor and ownership, change employees' mental outlook, promote the improvement of work efficiency, and produce strict discipline and responsibility for enterprises.
6. Advertising media.
It is a long-term, holistic and highly publicized way for enterprises to choose various forms of advertisements for publicity. It can transmit enterprise information at the fastest speed and in the largest range in a short time, and it is the main means for modern enterprises to transmit information.