Lafuma, whose Chinese name is Le Feiye, Lafuma Group 1930 was founded in France and is a well-known outdoor brand with a long history of more than 80 years. It came into being because Victor, Alfred and Gabriel believed in mountains and nature, and Lafuma was named after the three brothers' surnames.

Lafuma was originally a company that manufactured and sold all kinds of bags. Later, camping equipment was introduced one after another, and it entered the clothing industry and grew into an outdoor brand dedicated to mountaineering.

Extended data:

Lafuma is a French outdoor brand, which covers 45 countries and regions around the world. Known as one of the most fashionable professional outdoor brands in the world. Its main products include all kinds of outdoor clothing, backpacks, travel bags, outdoor shoes, hats, gloves, trekking poles, tents, sleeping bags, recliners and various accessories, which are positioned as high-end outdoor products.

The brand image is low-key and luxurious, and the publicity style is mainly elegant and fashionable. In many cases, the hard-working pure man style is avoided.

Lafuma has rich experience and technical accumulation in the design, development and production of outdoor sports products. Lafuma's product line covers almost all areas of the outdoor industry. It has three main product lines, namely multifunctional series, leisure series and professional extreme series.

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