Reduce costs, BHG. There are many merchants in Beijing Hualian, and their supermarket brands include BHG Beijing Hualian Large General Supermarket and Beijing Hualian Advanced Food Supermarket. The reason for developing private brands is to reduce costs. Beijing Hualian Group Investment Holding Co., Ltd. (hereinafter referred to as Beijing Hualian Group) is one of the fifteen national large-scale retail enterprises supported by the Ministry of Commerce, and the only China retail enterprise member of the International Department Store Association.