Givenchy is a luxury fashion brand from France. At first, perfume was its main product. Later, Givenchy's products included fashionable women's wear, men's wear, sportswear, jeans, perfume, leather accessories and sporting goods. Givenchy brand has a classic, elegant, fashionable and concise style.

The brand was founded in 1952. 1On February 2nd, 952, Givenchy first launched his personal work conference in Paris. In this fashion show, which is mainly made of white cotton cloth, supplemented by elegant embroidery and gorgeous beads, his creative talent amazed the people present, and also established a respected image of Givenchy in the fashion world.

The logo of Givenchy brand represents classicism, elegance, joy and Givenchy respectively, and its logo is a variant of four "G" letters and a bold G Ⅳ enchy, which is also the spirit given when the brand was founded.

The development of Givenchy brand;

1At the end of 995, British designer John Gariano succeeded Hubert de Givenchy as the chief designer of Givenchy Design Studio.

1996 10, Gariano was transferred to christian dior design office, and designer Gianfranco Ferrer took his place.

1997, joined by British designer alexander mcqueen.

In 2005, Italian designer RiccardoTisci joined in, and the brand changed from Hepburn's elegant little black dress to "the king of darkness".

In 20 17, Ricardo Dixie announced his resignation after taking charge of the brand 12.

In June 2020, Matthew William began to be the brand creative director, responsible for the creative work of all men's and women's collections.

Reference to the above content: Baidu Encyclopedia-Givenchy