As a brand in JD.COM. Interight is mainly aimed at the needs of mid-range consumers.

In 20 14, "INTERIGHT" brand men's wear products with simple style, high quality, reasonable price and fast logistics were officially launched for sale, including men's and women's wear, underwear, shoes, boots and bags.

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In addition to the above-mentioned own brands, JD.COM launched its own brand Jingzuo in June 5438+ 10 this year, focusing on household items. At present, some of the eight independent brands that collectively appeared were launched around 20 15. It is understood that INTERIGHT entered the market in 20 14, directly cooperated with domestic clothing manufacturers, used the same production line with international brands, omitted intermediate circulation links, reduced costs and improved efficiency.

Both Garber and Hommy were launched on 20 15. The former focuses on the development of household products, while the latter aims at the female consumer market. According to JD.COM, Jiabai has integrated more than 100 manufacturing plants around family life, including more than 1800 kinds of goods such as daily storage, home textiles and small furniture, and plans to gradually land in many offline brands and stores such as Qumei and Panda Apartment this year. Hommy is a brand specially developed for women, and its products mainly include slippers, umbrellas, storage items and other household commodities.

Today, Net-JD.COM took the lead in pushing eight independent brand e-commerce companies to seize the new track.