1. Market positioning: Pure is a popular clothing brand in China, especially in second-and third-tier cities. KM may not be particularly well-known in some cities, and its market positioning may not be so pure and high-end.
2. Brand grade: Compared with KM, it belongs to a higher-grade brand. KM's clothing price is relatively low, mainly for mass consumers.
3. Cost performance and quality: It has been recognized by consumers for its excellent quality and relatively reasonable price. KM may have achieved a certain balance between quality and price, but it may be inferior to pure in quality.
Generally speaking, the two brands have their own advantages and disadvantages. The choice can be decided according to personal needs and preferences.