Firstly, it introduces five brands that lead the whole drama in product placement, namely La-Z-Boy, Bloomingdale's, Ralph Lauren, Nike and Pottery Barn. These five brands are highly integrated with the plot when they are implanted, and they have a strong sense of existence.
Raz boy sofa chair
La-Z-Boy sofa chair can't be ignored in Friends, which runs through almost the whole series. Joey and Chandler have been praising it and demonstrating the most comfortable usage of La-Z-Boy. And in S07E 13, the scenes of Joey, Rachel and Chandler are all around the sofa chair.
Rachel shows you the function of the sofa chair herself.
President of the year!
And La-Z-Boy has now entered China, and his Chinese name is "Lezhibao".
Bloomingdale department store
Paper bags in Bloomingdale often appeared in the first two seasons, from S03E 1 1 to S05E 17, and Rachel's job was in Bloomingdale.
Ralph Lauren (name)
In S05E 17, Rachel got an interview with Ralph Lauren, and then she worked at Ralph Lauren. Ralph Lauren also made a guest appearance in season 6 episode 8.
Naiki
Nike takes the route of "keeping things quiet", and sweaters and T-shirts with Nike logo often appear in the play. Whenever there is a sports-related scene, Nike will appear. The most obvious exposure was in the second episode of the second season, Nike's classic slogan "Just do it!" Phoebe said it. .
Look at the √ on my clothes and the √ on my hat!
Do it no matter how expensive it is!
Pottery warehouse
S06E 1 1 The whole episode of Rachel, Phoebe and Ross revolves around the pottery workshop. Although "Pottery Workshop" only appeared obviously in this episode, the audience was deeply impressed by this episode because it was so classic and funny.
In the play, Phoebe and Rachel personally show the audience the appearance, use, price and origin of the products, and Ross also shows that he is the number one fan of the pottery workshop. Finally, even Phoebe, who hates mass production of furniture, loves Pottery Barn's products.
Look at the catalogue, just PotteryBarn!
Look at this table. It is both beautiful and practical.
I'm proud to buy things at PotteryBarn.
PotteryBarn has everything he wants.
In addition to the five brands, there are many brands that have been exposed in some dramas, and they are basically skillfully integrated into the plot, and some even have one or two good copywriters.
Bijan perfume
This episode of Joey is all about his career in selling perfume.
This perfume is also available now. Screenshot of official website.
Tobron
Take advantage of Joey's love of food and brush his sense of existence.
Classic triangle, everyone has eaten it.
Snuggle softener
Ross's sensitivity and warmth have taken care of snuggle's brand image.
Snuggle brands should be unfamiliar to domestic audiences. Attached is a picture of official website.
John & David
A clothing brand in the United States generously implanted.
Oreo Oreo -S0 1E0 1
Ross and Rachel personally show the audience how Oreos share food.
Tiffany. company
The blue one is the best.
Eye-catching Tiffany blue shopping bag.
Rolo chocolate candy
Kitkat
Snacks similar to Nestle Crispy Sharks.
Mantos mantos sugar
Mantos sugar is very common in major supermarkets.
Of course, there are also embedded brands in the play, such as beer, pizza, breakfast cereal and the clothes of the main characters, but only local people can see which brands are.
Lovegood de