Enterprise:
Heidelberg: Affected by the global economic crisis, Heidelberg Printing Machinery Co., Ltd. (Heidelberg) suffered a record sales decline in fiscal year 2008-2009. "The fiscal year 2008-2009 was the most difficult year in the company's history. The performance at the Druba Exhibition in 2008 was a positive start, but in the following months, the global economy experienced a recession, and weak market demand ruined everything. " Heidelberg CEO Schell said this. After the first quarter, the global economic crisis dragged down the order revenue in fiscal year 2008-2009. Compared with the previous year's 3.649 billion euros, it decreased by 20% to 2.906 billion yuan in fiscal year 2008. Due to the deteriorating economic environment and the restrictive loan policy for small printing enterprises, the market demand in the second half of fiscal year is particularly reduced.
Reader's Digest: Since last year, the circulation of Reader's Digest in the United States has dropped from 9.68 million in that year to 83 10000, down by 14%. The latest figures show that the advertising revenue of Reader's Digest dropped by 7.2% to 1.2 1 10,000 dollars last year, and the magazine's revenue in the latest fiscal year dropped year-on-year. The advertising revenue of the flagship magazine of Reader's Digest dropped 18.4% last year, and dropped again by 7.2% in the first half of 2009. In June, Reader's Digest laid off 8% of its 3,500 employees, and announced that it would reduce the circulation in the United States from 8 million to 5.5 million, while reducing the annual circulation from 65,438.
Quebec World: As a giant in the world printing industry, Quebec World in Canada has always been one of the largest printing enterprises in Canada and plays an important role in the world. However, under the impact of the financial crisis, the poor management of Quebec world finally broke out at this time. Like many other well-known enterprises, it is the only choice to enter bankruptcy protection at this time.
Rocky Mountain News: The last issue of the American Rocky Mountain News with a history of 150 years was published on February 27th. The Associated Press quoted the first edition of this commemorative magazine as saying: Today, we are sad to say goodbye to you. The history of our newspaper in Denver, Colorado, America and the world is over. Mike, Securities Analyst of Fitch Ratings Limited. Sim said that many other newspapers may close at the end of 20 10, and those newspapers that pay attention to local news, have fewer employees and use less paper will continue to exist. In the past two and a half months, four owners of 33 American daily newspapers have filed for bankruptcy protection, and many other newspapers are about to be sold.
Characters:
Chen Yan, director of China Institute of Printing Science and Technology: At present, the inward-oriented enterprises in China printing industry are less affected by the financial crisis, while the outward-oriented enterprises are more affected. But the whole economic environment will in turn affect the domestic demand for printing. For example, when migrant workers are unemployed, their money is less and their money bags are tighter. In this way, the share of basic consumption such as food will be greater, and the demand for printing will be suppressed. The printing demand can be judged by the price of paper, which can best reflect the printing quantity. At present, the price of paper has fallen sharply, and the life of paper mills is very sad, which proves that the market demand has dropped seriously. Just like the decline in international crude oil prices, it shows that the overall manufacturing industry in the world has declined.
Chairman of Publicis Group: When the crisis comes, the first thing you need to do is to pay attention to your core industries, see what is most important to you, and increase investment in core industries. The second thing is that when you find out which industries may face crisis, you should stop investing, you need to reduce cost consumption, and you need to tighten your belt. Mainly choose to focus on core industries. The second option is that you must invest more in innovation. We must invest manpower in the future. During the crisis, you have to carry out a major restructuring without worrying about the feelings of employees, so you will be affected for a long time. This is something that every company needs to consider. If you don't consider the feelings of employees, you will lose what they can create for you.
Event:
The 16th South China Printing Exhibition: The booth area of this exhibition is reduced 10% compared with the previous exhibition. According to media observation, "everyone has the same feeling about this exhibition-the exhibition scale of exhibitors and the enthusiasm of the audience have shrunk slightly compared with previous years. Most exhibitors think that 16 South China Printing Exhibition has not achieved or lacked their expected purpose! "
American media: According to the data released by the American Newspaper Association (NAA), in March 2008, the advertising revenue of print media decreased by 9.4% year-on-year to US$ 42 billion, the biggest decline since NAA measured the advertising data from 65438 to 0950. Nine months later, in February 2008, 65,438+,newspaper advertising revenue continued to decline, with a drop of $2 billion in the third quarter of that year.
Turkish printing industry: Affected by new technology competition and economic crisis, Turkish printing industry suffered heavy losses. In the past year, more than 3,000 printing plants in Turkey closed and 70 companies applied for extension of bankruptcy. With the development of computers, mobile phones, notebook computers and other electronic equipment, the paper market has declined, which has caused the printing and publishing industry in Turkey to fall into a serious crisis. The printing industry can't keep up with the development of technology, and it is becoming less and less attractive. Due to the global economic turmoil and stagnant demand, the printing industry has entered a difficult period.
Enterprise:
Longgang printing enterprises: affected by the financial crisis, many enterprises are in trouble, and even deal with the crisis through salary reduction and layoffs. However, in some leading printing enterprises in long gang zhen, the reporter saw another scene. The printing press in the workshop keeps running every day, and the workers are busy in different positions. In addition to Dawning, the business volume of many leading printing enterprises such as Xinya, Fukang and Cinda increased steadily in early 2009, which not only retained a large number of skilled workers, but also provided more labor-intensive jobs for the society.
American printing equipment manufacturer: Jeff Orton is the manager of a printing equipment manufacturer in Pennsylvania, USA. Despite the shrinking global trade, Orton's company still received a phone call from a Brazilian dealer in June 5438+February last year. But the problem is that the loan interest rate of local banks is too high, which makes Orton's potential customers unable to get loans. Seeing that his business was going to be ruined, the unwilling Orton used all his connections to find the loan institutions of his former customers, contacted the Export-Import Bank of the United States, and finally persuaded them to provide loans to their Brazilian customers. Orton believes that even if the global trade environment deteriorates, there are many potential customers, but they are likely to give up trading because they can't raise funds. "You can stand by or stay out of it, especially when it comes to customers who have deep contact with you," he said.
Characters:
Jiang Guo, CEO of HC Network: Under the background of tight demand and financing difficulties in the global financial crisis, domestic small and medium-sized enterprises are trying to take a diversified development path in their respective fields and constantly seek innovative breakthroughs in order to get rid of difficulties. In this regard, Jiang Guoshen, CEO of HC Network, is deeply touched. "There are opportunities in the crisis" aptly describes the present situation faced by small and medium-sized enterprises. Therefore, in the context of the financial crisis, our goal is not only the stable development of HC Network, but also to help small and medium-sized enterprises find development opportunities in the crisis. "
Tan Haohui: Since 2009, nine favorable policies related to investment, taxation and imported equipment have directly benefited the printing industry. At the same time, the implementation of the Outline of the Reform and Development Plan for the Pearl River Delta Region will have a positive impact on the economic, political, cultural and social development of the Pearl River Delta region, bring new ideas, new opportunities and new explorations for the coordinated development of modern printing and copying industry in this region, and promote technological innovation and industrial upgrading.
Tan Junyi: The label industry in China is developing rapidly, and its output growth rate is higher than the average development level of the world label industry, with huge market potential. "Looking back on 2008, eight highlights lit up the label industry in China: 1. In 2008, the total output value of the label industry in China was15.5 billion. 2.RFID will expand the market, and so will the Shanghai World Expo. 3. The development of Beijing Founder inkjet digital printing machine is encouraging. 4. Some printing enterprises have grown rapidly and realized the expansion of their factories. 5. The electronic supervision code appeared. 6. Printing enterprises have developed rapidly. 7. The first label contest was very effective. 8. China Label Association was established, with more than 100 members. These new highlights are the hope to support the development of China label industry.
Event:
British printing industry: It can be predicted that the companies that can survive this economic crisis will be those that introduce digital printing into production, supplemented by plate-making offset printing, and can flexibly adjust the production cycle to meet the demand. In addition, the establishment of online order system is also one of the most important factors. This system takes various forms. For example, some companies' online order systems can directly talk to customers about business cards, leaflets or posters; Some companies rely on the system to provide targeted services to customers, so as to establish a stable cooperative relationship with customers and reduce production and procurement costs; Other companies take advantage of this to shorten the production process from order to transportation, and also save money for customers. The final winning strategy is that the future belongs to those companies that can make outstanding achievements in environmental protection. On the other hand, this economic crisis has shifted countries from the international market to the local market. This shift is particularly evident in the food and clothing markets, and we expect to see the same change in the future.
New business opportunities: As the economic crisis intensifies, many customers hand over their printing procurement to the printing manager. What they are most concerned about now is not other value-added services, but how to reduce costs. Mike Conveney, managing director of AccessPlus, believes that the current economic recession is a valuable development opportunity for printing management companies. He said, "People's desire to save costs is stronger than ever, and this is what printing management companies are good at."
Summary:
For many enterprises, especially small and medium-sized enterprises, the financial crisis is only a manifestation of business problems, not the problem itself. This financial crisis, which originated in western developed countries, finally swept through China and even most countries in the world. For China, an export-oriented economic development model, this crisis finally made us make up our minds to change the economic development model and gradually focus on domestic demand-oriented economic growth. At the same time, many domestic enterprises should actively change the development mode of simply processing and exporting primary products, and gradually strengthen market competitiveness and anti-risk ability.
The financial crisis has given us the courage to change and a good opportunity to look around the world. In this global economic crisis, there are still many excellent enterprises that rely on perfect enterprise management, adjust their business strategies in time at the beginning of the crisis, turn passivity into initiative, and minimize enterprise risks.
From this crisis, we should see that for printing enterprises in China, it is undoubtedly a magic weapon to deal with any "crisis" by actively seeking transformation, marching into the middle and high end, increasing the scientific and technological content of products and enhancing the added value of products. Contemporary competition is the competition of science and technology, innovation and consciousness. Before the cold current strikes, enterprises should plan ahead and be prepared for danger in times of peace. I hope enterprises can break through the old model, further change their concepts, and start from market demand to provide customers with quality products.