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What brand is framefan? What's its Chinese name?
It is an independent designer brand in Shenzhen, and its Chinese name is Fan Frame. Founded on 20 15, the core concept of the brand is: minimum temperature, emphasizing the perfect balance between clothing texture and wearability. The brand is aimed at women aged 25-45. Designers prefer comfortable and loose large silhouette and clean lines, and refrain from using colors, aiming at shaping independent and free women and striving to create a simple, practical and timeless wardrobe for them.

Careful consideration of fabrics and technology, and strive to pursue a minimalist style with temperature. As a philosophy of dressing, it is also an expression of group values and lifestyle, and a withdrawal from the complicated world desires. Originated from daily life, but not above life.

Minimalism at all temperatures:

Reducing the noise of absorbing the world until you reach the silent self is the alienation of minimalism. FRAMEFAN is for smart consumers who don't need to follow fashion, but are loyal to themselves. You don't need to show off the logo, but you need quality. Fearless time, firm and comfortable elegant walking.

Hundreds of random and intentional:

Find a balance between seriousness and carelessness, and at the same time collide with texture. The seemingly casual but breathing details make the whole relaxed and fashionable. Those deliberate behind randomness, those low-key personalities that shine with unique brilliance will eventually attract groups with the same attributes.

Everything comes from daily life and is never above life;

What we want to build is an exquisite and durable wardrobe. Don't change good clothes for six months. Maybe we don't belong to the mainstream, but we are by no means elites, and fashion is not too precious and fragile. We are more concerned about constantly improving the FrameFan wardrobe built year after year to constrain the advanced color philosophy:

Many times, people lack the indulgence of "wealth" and pursue a sense of ownership that makes people feel full. Bright colors have instinctive appeal, but advanced colors mean that I don't need grandstanding and still have fatal charm. Most of the colors we use are earth tone, and Mo Landi is not very saturated.