Shanghai Junbo Clothing Trading Co., Ltd. is the only operating organization of Italian brand MEUYLLE and Hong Kong brand Janina in the Asia-Pacific region. Founded in 2000, with the Italian brand MEUYLE as the main brand, the company has successively opened more than 40 direct stores, namely: Beijing (Saite, Du Shi Department Store, Parkson), Harbin (Song Lei, Yuanda, Liancafu), Dalian (Friendship, MacKay Le), Chengdu (specialty store), Zhengzhou (specialty store) and so on.
With rich experience, Shanghai Junbo Clothing Trading Co., Ltd. expanded its business to Hong Kong brand Janina in 2004. In addition to R&D and production, it also actively expands the market and advances towards the concept of brand marketing and sustainable management. Janina is committed to improving the quality of goods and is the best choice for high-quality and medium-priced clothing products.
At present, Janina has a branch in Beijing, mainly engaged in the sales and management of Janina in the Beijing market. Janina advocates natural, casual and simple style, and there is no lack of elegance. With the overall combination as the appeal, smooth lines, good materials and exquisite requirements for texture run through the design concept.
Style positioning Janina is full of creativity, revealing personality in leisure, handsome and feminine. Different lengths, multi-layer design, the blend of nationality and city. Sportswear and military uniforms have been re-invented, explaining the femininity and sexiness of urban women. Janina adopts structural modeling with outstanding details, exaggerating many pockets, pendants, strings or drawstrings.
Age Positioning Janina's clients are between the ages of 28 and 38. Women aged 28-38 have their own opinions and collocation habits on clothes. Women in this age group have certain economic strength, but their shopping methods are relatively mature, so they generally don't make impulse shopping. Therefore, the quality of clothing and the appropriate price positioning are the main factors that ultimately determine the sales volume.
Fabric features Janina inherits MEUYLLE's romantic realism style and follows the perfect criteria of exquisiteness and exquisiteness. This autumn and winter, natural fabrics are mixed with polyester and viscose fiber, which is a perfect combination of roughness and delicacy.
The above reference sources: Baidu Encyclopedia-Italian brand, Baidu Encyclopedia-Hong Kong brand.