In fact, the function of Facebook Group has been online for a long time. Some companies are doing well in Facebook Group. A group is a small community, like our WeChat group and QQ group, which gather together for the same purpose, or share experiences, or realize information dissemination within the group. What's the use of creating a Facebook group? At present, the interaction rate of FacebookPage is getting lower and lower, and the page relevance is not high, so creating a group is an advantage. It is more conducive to brand maintenance, group members come together for a specific purpose, and the values about the brand are consistent, which is more conducive to creating brand loyalty. It is more conducive to active communication. For established user groups, there is no need to distinguish, and the participation in promoting website activities is higher. It is more conducive to maintaining existing users, taking social interaction as the most direct way to communicate with people, and providing customers with a more convenient platform for problem feedback. Customize your own rules without being bound by other groups. As a group administrator, we can set the publishing of group content, the type of group and the self-defined rules by ourselves, which are not restricted by other channels. The steps to create a Facebook group are very simple. If you know some English, Facebook will recommend the group function to you from time to time. Whether it is the page or the personal management part, you can easily find the button to create a group. I will not describe it here. I think the most important thing is the positioning and preparation stage of the group. 1. Determine the content of the group, that is, the positioning of the group, whether it is an industry exchange group, a learning sharing type, or sharing the latest industry or website information, or a product after-sales exchange guarantee group, or simply for website promotion. The results of different positioning are different. Industry communication can increase rapidly, but the transformation may not be so high. 2. Determine the nature of the group, whether it is a public group or a private group. Facebook has three different groups. The types of groups are related to the positioning of groups. Don't make the group of after-sales communication public, so as to avoid someone grabbing customers with your channels. Private groups are generally suitable for high-quality minority users. We can use such groups to conduct small-scale user surveys and give feedback on product use. 3. Name the group. Group names must use industry-related keywords, so that users will know what it is when they see this group. 4. Selected photos, high definition, industry-related. General users know about the group through search or recommendation, so pictures are the most intuitive channel for users to know about the group. 5. Group description, which is the last and most important part for users to join the group. Group positioning, content publishing, information about joining the group and operating rules of the group can all be directly placed in the description. How to promote the group? After the Facebook group is completed, it is ultimately important to continuously update the activity of the content wiki group according to a fixed period, and constantly push the group to the target customers to gain user accumulation. Although social channels can gather a large number of fans, these fans are all related, and we can't add strangers to the group. The accumulation of the first fans in the group is definitely obtained from your friends. How to batch add to friends with high relevance? 1. Facebook search keywords, add search results to select users, and then you can apply to be friends. 2. Search related industry pages by keywords, and then select page friends. 3. Search related groups through keywords, and then add friends in the group. 4. Apply to add friends by searching the special pages or groups of competitors. If you have your own independent station, you can add buttons on the website to attract users of the website to join the group. Tips: To add a stranger as a friend, it is best to establish contact with this person first, and then like or comment on the post first, and the pass rate will be higher. Some websites may have a large number of fans because of advertisements, and many fans are of low quality. It is best to screen friends with high user interaction frequency. Besides having your own account and friends, you can also find some other related channels to recommend your group. Improve the interactivity of the group After the Facebook group is formed, we need to do content construction to maintain the activity of the group. In addition to regular content output, some interesting activities can improve the activity of the group, and we can also use the group to do some website promotion or customer survey. The promotion or operation of any form of group data analysis is inseparable from data analysis, and group users have accumulated a certain amount. You can summarize the effects of the group's post form, content and activities, and constantly optimize them. I have seen a company with multiple group or page accounts, and some accounts don't even have the most basic pictures, so there are not many optimized content or channels, but they are very refined. As long as we really put our heart into it, it will have an effect.