history
Nicholas? g？ Mr Heyek (born in 1928) is one of the founders of Swatch Group (headquartered in Bill, Switzerland) and is currently the chairman of Swatch Group. 1985, Mr Heyek reorganized Asuag and SSIH, which lasted more than four years, and finally led to the merger of two watch companies and the establishment of Swatch group. At the same time, he joined hands with a group of Swiss investors to become the controlling party of Swatch Group. From 65438 to 0986, Mr Heyek became the chairman and CEO of Swatch Group.
Swatch Group owns many watch brands, including Swatch, Breguet, Blancpain and Jacaderoz. Dro), Glashutte, Original/Union (Glashü tte), Leon Hatot, Omega (Omega), Longines (Longines), Rado (Radar), Tissot (Tissot), Calvin Klein (Calvin? Klein, Valdimiro Schettina, Mido, Hamilton, pierre balmain (Pierre? Ba Erman), Flik Flak and Endura. Heyek played a decisive role in the revival of Swatch and its watch brand. The development strategy he formulated in the early 1980s finally brought the Swiss watchmaking industry back to glory and re-established its leading position in the world in 1984.
Mr Heyek's remarkable achievements in Swatch Group include:
Strategic release of swatch watch.
Providing watch movements and spare parts for the Swiss watchmaking industry, and helping the Swiss watchmaking industry to realize its revival in the 1980s.
Continue to develop and enhance the watch products and brand images of brands such as Breguet, Omega, Rado, Longines and Tissot.
The annual sales exceeded 4 billion Swiss francs, making Swatch Group the top watchmaking industry in the world for a long time.
Promote the rejuvenation of Breguet brand. During his tenure as president of Breguet, it took Mr. Heyek less than four years to make Breguet return to the top luxury watches.
Mr. Heyek has won many honorary awards from many Swiss institutions. These include the Swiss media "Problem Solver of the Year" (1984), the Max-Schmidt Henny Foundation "Freiheitspreis" (1993+0993), the Blanco-Weiss Foundation "Entrepreneur of Ten Years" (1993) and Okrell's "Creation"
In recognition of Mr Heyek's outstanding achievements in establishing Swatch Group and Swatch brand, as well as his contribution to industrial development and employment in Switzerland and Europe, the Department of Cultural Heritage of the University of Bologna in Italy awarded Mr Heyek an honorary doctorate on June 1998. Previously, Mr Heyek was awarded an honorary doctorate in law and economics by the University of Neucha tel, Switzerland (1996). In 2004, EPFL Federal University appointed Mr. Heyek as a member of the Strategy Committee.
story
At the end of 1970s, the Swiss watchmaking industry fell into an unprecedented crisis. At that time, the proportion of Swiss watch production in the global market had dropped sharply from 43% to 15%. Revitalizing the Swiss watchmaking industry has become an urgent and arduous task. 1978, the world's thinnest watch was born, which once again posed a severe challenge to the Swiss watchmaking industry. Swiss watchmaking industry is determined to overcome difficulties and build thinner timepieces. 1985, nicolas G Heyek, the father of Swatch, reorganized Asuag and SSIH for more than four years, which eventually led to the merger of two watch companies to form Swatch Group. The watchmaker of Swatch Group not only created a new ultra-thin watch record, but also invented a brand-new watchmaking process. This watchmaking process adopts an integrated case, and the bottom of the case is used as the bottom plate for installing the movement. The movement is installed from the top of the watch, and the installation of sapphire crystal glass mirror becomes the last process. Simplifying complexity is a bold but extremely successful subversion of watchmaking technology. However, can you make a more cost-effective watch with plastic? Swatch Group leads the Swiss watchmaking industry on the journey to conquer the next challenge. A watch made of plastic should have a movement that is easy to wind and set, and it must be able to install the movement from one side of its plastic casing. In addition, the male and female watches of plastic watches should also use the same base. After numerous improvements, the watchmakers of Swatch Group replaced at least 965,438+0 parts that usually constitute watches with 565,438+0 parts, which finally made plastic watches possible. Swatch watches are made of Swiss timely movement and synthetic materials, which are waterproof and shockproof, accurate in timing and affordable. Watches are especially suitable for mass production with rich color choices. This young and innovative watch is made exclusively in Switzerland and has become a perfect symbol of passion, interest and hobby in life.
Chronicle of events
1983 the birth of the first swatch watch shocked the world.
1984 Swatch output exceeded one million.
1985 Kiki Picasso designed the first artist's commemorative watch for Swatch.
1986 swatch launched the first fashion watch series.
Swatch made persistent efforts and invited keith haring to design four series of artists' watches.
Swatch launched the first Christmas watch "Bergstrüssli".
1988 In order to celebrate the fifth anniversary of Swatch's birth, the Swatch watch family has added six commemorative watches, and the puffs are special.
Swatch production exceeded 50 million!
1989 Swatch Twinphone connects the global public.
1990 swatch multifunctional watch was born, stopping time.
Scuba200 diving strap you into the water.
Swatch Collectors Club was established, and 1996 was renamed Swatch Global Club.
199 1 swatch automatic watches revive mechanical watches.
The first Swatch paging watch went on sale.
Alfred Hofkunst designed the watch "Swatchetables" for Swatch artists.
1992 swatch production breakthrough 1 100 million!
Swatch chronograph watches are popular all over the world.
1993 lasted for ten years, and Swatch first promoted the music table MusiCall.
Vivienne westwood collected watches "Orb" for Swatch design artists.
1994 swatch metal watch opens a new era of modern metal watches.
1995 swatch introduces solar energy meter for the first time.
Swatch metal series family has added a multi-functional watch with segmented timing function.
Swatch metal diving watch goes deep into the underwater world.
Welcome Swatch to the ski resorts around the world.
1996 swatch became the official timer of the Atlanta Summer Olympics.
Swatch production exceeded 200 million!
1997 The thinnest plastic watch in history is the Swach ultra-thin watch, with a thickness of only 3.9 mm ..
1998 Swatch metal scuba 200 diving watch ushered in the "15 birthday", and you can dive to a higher level.
Swatch network table has created a new generation of network time.
1999 swatch production exceeded 250 million!
In 2000, Swatch became the official timer of the Sydney Summer Olympics.
Swatch Vendome Plaza opened in Vendome Plaza, Paris, France.
Swatch square table reminds the public not to be too rigid. Although the shape of the watch can be changed, the spirit of Swatch is carried forward.
In 200 1 year, "ultra-thin multifunctional watch" became the thinnest plastic multifunctional watch in the world, with a thickness of only 6.6 mm. ..
In 2002, Swatch's output exceeded 300 million!
Swatch has introduced an oversized watch, which is 30% larger than the standard watch.
Swatch metal series family added transparent watch.
Swatch has successively introduced the flip infinite table and the Na Ba table.
Swatch's "27th Guangzhou" shows the determination to unite.
Swatch Spica Avenue opened in Milan, Italy.
In 2003, in order to support the Little Dreamer Foundation, Swatch cooperated with the famous musician Phil Collins to launch a watch series in Phil Collins.
In 2004, Swatch became the official timer of the Athens Summer Olympics.
Swatch has successively introduced contact instruments and happy diving watches.
This enterprise brand ranks 1 12 in the top 500 world brands compiled by the World Brand Lab in 2006.
Use and Maintenance of Swatch Watch
Some products of Swatch watches are made of plexiglass and plastic, so please note that 30-meter waterproof watches are limited to daily waterproofing such as general grooming and rain protection. Please avoid using watches in hot baths, saunas or in environments with large temperature changes. Please don't wear watches with waterproof rating other than 200m diving watch. Swimming trunks, straps and handles should be cleaned frequently and kept clean. You can wash it with warm water and dry it. (Not applicable to leather and other products) The allowable error of mechanical watches is about 35 seconds per day, and the power source of quartz watches is about 15 seconds per month. The wearer swings his wrist to wind the spring. If the watch is not worn for a long time or does not swing enough, it will stop. Before wearing it again, wind up the watch, that is, turn the handle clockwise for 20 turns. When adjusting the chronograph second hand watch, you need to move it forward for one minute to compensate for the gap between the gears inside the movement. Please keep your watch away from the magnetic field. The magnetic field may cause the watch to stop temporarily or keep time inaccurately.
Swatch service guarantee (During the warranty period of watches, Swatch will provide perfect after-sales service according to Swatch Global Warranty Card. Because the watches purchased by customers have quality problems, customers request to replace the watch chain because there are no accessories for maintenance, and the quality of the watch chain is not up to standard. What's the use of replacing it?
Franchised retail stores and maintenance centers provide free adjustment of strap length. (Not applicable to specially designed watchbands)
During the warranty period, Swatch watches are polished once for free.
Within one year from the date of purchase of the watch, the battery is naturally exhausted and replaced free of charge.
The appearance of any watch is not covered by the warranty. (such as watch mirror, case, strap, handle, etc.). )