The first is the increasingly expensive Uniqlo.
For Uniqlo, is the west not bright and the east bright? It must have been deeply understood and applied to the business strategy. According to the statement of Fast Retailing Group, the whole line of goods sold by Uniqlo and Gupai in Japan will be changed from the original pre-tax price to the tax price. After the price adjustment, compared with the past, the price reduction of Uniqlo and ancient brands will reach 9%, and this pricing strategy will be officially implemented from March 12. Fast Retailing Group said that the price cut was due to the epidemic. Many customers are experiencing unprecedented difficulties? . Affected by the black swan epidemic, in 2020, the revenue and net profit of Uniqlo's parent company Fast Retailing Group declined for the first time in three years. However, during this period, many users found that the price of products rose quietly in the China market where Uniqlo increased its price.
Second, how strong is Uniqlo's price increase?
Fast fashion brands have suffered setbacks in China market. But this year Uniqlo took it from ZARA with a market value of 10.8725 trillion yen? The world's largest clothing company by market value? Seats. ? Price increase? Uniqlo's brand image has also changed. It has become the focus of external attention more and more frequently. Uniqlo's fitting room has become a hot spot for bloggers to try on children's T-shirts among online celebrities? Preferred place? , once again sparked heated discussion; You can make a robbed joint explosion, or you can make a polar fleece coat recommended by fashion bloggers. Online celebrity clothes? . Uniqlo is trying to cater to it? Generation z? Consumer preference. ? Fast fashion? Behind the decline of the brand is also the impact of e-commerce live broadcast and the change of consumers' views of generation Z. The White Paper on Generation Z Consumption Power shows that the consumption motives of Generation Z include? To socialize, to set for others, to please yourself? . Does this mean that a new generation of consumers no longer favor pursuit? Fast pace? Explosions, but I hope to show my unique personality and personal design by buying more personalized products.
Third, the aura of fast fashion is no longer.
The development of overseas clothing brands in the domestic market has also entered a cold winter. ZARA, a fast fashion giant, was also hit by the epidemic, and the performance of Inditex Group plummeted. In 2020, there was the first loss in the past 20 years. According to the financial report data, in the first quarter of 2020, the Group lost 400 million euros; Net profit in the second quarter and the third quarter decreased by 74% and 27.8% respectively. Think? Think? Under the pressure of declining performance and plummeting passenger flow, ZARA's parent company Inditex announced the closure of 1000-2000 stores. In addition, before the mid-term of 202 1, its Bershka, Pull &；; All physical stores of Bear and stradivari in China will be closed.