Victoria's secret is bleak, urban beauty is difficult to transform, "selling sexy" is no longer an invincible weapon, and the scale advantage of traditional industry giants is hard to breathe under the encirclement of online e-commerce; But at the same time, new underwear brands that find pain points in the original trajectory are constantly emerging. A tag refers to a card hanging on clothes or other clothes to indicate information. Many goods, such as underwear and socks, don't need a tag to stick a tag. If the label is only placed in the package alone, it is not called a label, and the label information is usually attached to the package. Barnen is one of them. This brand, founded on 20 16, officially completed the A round of financing at the end of last year, with a post-investment valuation of 2.5 billion yuan, setting a record for the highest valuation of domestic underwear brands in the past decade. Today, this online brand is attacking offline. 65438+February 3 1, Jiaonei opened its first brand store in Shenzhen Yifangcheng, and plans to continue to expand 6 to 8 physical stores in first-and second-tier cities such as Beijing, Shanghai, Guangzhou and Chengdu.
For a long time, sewing a chemical fiber "washing label" on the back or side of clothes has become a "code" in the clothing industry. The washing label is marked with brand, model, size, composition, washing instructions and other information. However, the banana inside broke this rule, changing the small label that might prick people into the non-inductive label printed outside, and extending this concept of "non-inductive" to socks, home clothes and other categories. It's not that no other brands print labels on the outside, but Banana is special in that it also successfully makes underwear show a sense of technology. In terms of products, bananas have developed patented technologies such as ZeroTouch Hyun Technology, Movestech Sun Protection and Cooling Technology, Airwarm Hot Skin Air Thermal Technology, Siverskin Silver Skin Antibacterial Technology on the basis of non-inductive labels, and applied them to bras, underwear, warm clothes, home clothes and other products.