Figure | Figure worm creativity
Of course, the biggest concern is the soaring demand for health care products caused by the epidemic. In addition, there are six categories that are also the main force in the Amazon consumer market for sellers' reference.
1) medicine and health care products. Although it is a post-epidemic era, consumers have also developed the habit of loving hygiene, especially the demand for products such as masks, thermometers, alcohol, cold medicines, sanitary napkins and sphygmomanometers has surged.
2) Maternal and child products. At present, baby wipes's sales in overseas markets are considerable, and wet wipes need 70% isopropanol to be effectively disinfected, such as sensitive baby wipes and tasteless baby wipes.
3) Household products. Since March, global online home improvement sales have grown rapidly, including sales of daily necessities such as air purifiers, blankets, pillows, sofa cover and lockers.
4) Beauty personal care products. Under the influence of the epidemic, the frequency of hand washing has doubled, and overseas consumers have great demand for personal care products such as hand cream, repair liquid and massage instrument, especially favored by female groups.
5) Food and health products. During the epidemic, overseas consumers paid special attention to their health, and at the same time worried that they could not go out, which led to a decline in resistance, so the sales of peripheral products such as food and health care products increased.
6) Pet products. For example, online sales of pet masks, protective clothing shoes, pet razors, pet ornaments, pet clothing and pet toys are all growing steadily, which is a sales field worth entering during the current epidemic period.
7) Scientific research of industrial products. When the medical supplies related to epidemic prevention have strict audit requirements and access thresholds, many industrial consumables have also become hot items. For example, there are labor protection, cleaning supplies, testing and measurement, adhesives, manuals &; Power tools and commercial lighting.
Note: Among the top-selling products, consumers not only pay attention to the creation of product function and appearance, but also tend to prefer products with rave reviews and certain brand reputation.
Amazon's sales on various websites
In the first half of 20021year, Amazon's site sales were very intense. It can be clearly seen that American sites have always occupied the first place in Amazon's total sales, even exceeding the sum of sales in other countries.
The top four stations in sales volume are: US station 565,438+69 million, Germany station 575 million, Britain station 469 million, Japan station 408 million, followed by Canada, France, Italy, Spain and Australia.
Figure | Amazon website 202 1 sales data for the first half of the year
Amazon best-selling category ranking
Category determines the success or failure of the store, and product selection has always been the focus of major businesses. If the category is right, the sales volume of the store will be greatly improved.
In the first half of 20021,Amazon's high-selling category was Health &; Household (health and personal care products). With the severity of epidemic prevention and control, the sales of this category continued to rise, and the sales of masks and other supplies once led. Meanwhile, Home &; Kitchen sales are still high, leading the "home economy".
Figure | Amazon USA Station 20265438 All kinds of sales in the first half of the year +0
In addition, we can take a closer look at the high-growth eldest son category in the American station. In addition to masks and masks, the rest are creative sub-categories of major products in life, such as dark horses such as bathing pearls. Sellers can also choose products that extend to the bathing direction, such as bath balls, handmade soaps, bath suits prepared by traditional Chinese medicine, etc.
Figure | 202 1 Details of the high growth of Amazon America Station in the first half of the year
Amazon hot search keyword ranking
Choosing a product depends not only on the sales volume of a category, but also on the corresponding judgment according to the hot search keywords.
In the first half of 20021year, the top three keywords in Amazon's hot search were N95 mask, led light and hbo max application software.
At the same time, the largest increase in search volume is women's sandals; Women's products and women's clothing are good search volume "dark horses", and sellers can add their own keywords according to the search volume of buyers' keywords.
Amazon's best-selling inventory
Category is only the first step in store selection, and the explosive products in category are also closely watched by more sellers.
In the first half of 2002/kloc-0, the best-selling products of Amazon USA Station were detergent 17566000 (first), garbage bag 16373000 (second), MOP 8.609 million (third) and disposable paper bowl 781.
Figure | 202 1 Amazon's best-selling products in the United States in the first half of the year
In the first half of 200212002, the hot search products of Amazon America Station were: Easter basket stuffing (the first), Apple mobile phone (the second) and Bluetooth headset (the third), and other hot search products were ps5 game machine, Easter basket, thinking board game, notebook computer, earplug, mobile phone protective cover and desk.
Figure | 202 1 Amazon America station hot search goods in the first half of the year
In the first half of 200210, the newly exploded products of Amazon America Station were: pillows sold 775,000 (first), sheets sold 534,000 (second), water bottles sold 507,000 (third), baby wipes sold 46 1 10,000 (fourth), batteries sold 459,000 (fifth), and the rest were men's tops.
Figure | 202 1 Amazon's new explosive products in the first half of the year
Amazon brand inventory
Generally speaking, in the first half of 2002 1, only 3.36% of Amazon's brands sold more than 1 10,000, of which 5,463 brands sold more than110,000 in half a year, 2,399 brands sold more than 2 million, and 928 brands sold more than 4 million.
Figure | 20265438 Amazon brand sales interval distribution in the first half of the year +0
In the first half of 200210, the sales volume of Swiffer, the top brand in Amazon, was 46.686 million, but the number of products on sale was only 1 164. The sales volume of Andema brand with 55,000 items on sale also reached 29.607 million pieces.
Figure | 202 1 Amazon brand sales in the first half of the year TOP 10
As can be seen from the figure, among the major brands in the first half of the year, the total sales volume of Cascade ranked second, reaching 44.387 million units. The sales volume of 700,000 from June to June has exceeded100,000. Their main product is the popular product "Laundry Beads" of a red book in the first half of last year. I have to say that this brand has also developed from domestic e-commerce to Amazon and has become a very popular washing brand in the United States.
After reading these data, sellers should adjust the listing and product arrangement in time to create high sales and good brands.
Source: SellerMotor number magic cross-border