Hungary wears Li Ning in the 2022 Winter Olympics. The opening ceremony of the 2022 Beijing Winter Olympics was held at the Bird's Nest Stadium. Athletes from all over the world are full of energy, and their costumes for the opening ceremony are also very colorful, very festive and representative.

Li Ning Company

Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories of Li Ning brand. A huge retail distribution network and supply chain management system have been established in China, and the status of e-commerce has been continuously improved to build an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004.

Li Ning Company adopts a single brand, multi-category and multi-channel development strategy, focusing on the five core categories of basketball, running, fitness, badminton and sports life.

Li Ning Company strives to build a muscular enterprise physique, aims at comprehensively improving enterprise efficiency, implements all business with retail thinking, and pursues organizational efficiency structure, commodity management efficiency, inventory efficiency, store operation efficiency, omni-channel efficiency and cost efficiency by focusing on the market, consumers, commodities and stores, so as to establish a sustainable development and sustainable profit business model.