"Where there are main stores, there are endless business opportunities", and I believe every store investor knows this truth. Large department stores and shopping centers will drive the overall appreciation of surrounding commercial properties. The most typical case is Huatang Shopping Mall on Chaoyang Road. In the past, the commerce in the area where Huatang Shopping Mall was located was very backward. It is precisely because of the arrival of Huatang that the surrounding businesses flourish and the value of shops is highlighted. At present, there are more than 50 shops around Huatang 100 meters driven by Huatang. The business around the main store is mainly "parasitic" and does not have the ability to gather customers, so it does not have the appreciation potential. Only with the help of the main stores can we fully tap its commercial value and let the shops prosper and appreciate continuously.
Brand store effect
At present, there are many brand customers in the store rental and sales market. Western restaurants such as McDonald's, KFC and Pizza Hut; Starbucks, Shangdao and other coffees; Clothing such as crocodile, Benny Road, Li Ning, etc. When choosing investment shops, it is also an important reference factor to see whether these brands come in. There are two main reasons: first, brand customers have strict evaluation criteria and calculation methods for the choice of shops, so the shops they choose are definitely guaranteed in terms of business and development potential. This is also the reason why many fast food companies have followed the example of KFC and McDonald's. Second, well-known brand customers themselves have the ability to gather customers, which will affect the formation of business circles. Therefore, when choosing shops in the same area, it is very important whether this project has brand customers. This can basically reflect the pros and cons of the project from one side.
site condition
The site selection ability of store project location is also a very important factor. Site conditions determine the influence of business environment and its own factors on business operation. The so-called "three cities in one step", a tiny difference in site, will lead to a loss of performance of thousands of miles.
The site strength of a store mainly includes the type of road in front of the door and the convenience of customers coming to the store. Road type is the first factor of site strength, which directly affects consumer behavior. For example, Wangfujing Street is a famous commercial artery in China. Chaowai Street has the dual functions of commercial trunk road and traffic trunk road. So the value of shops is great. For commercial site selection, the commercial trunk road is the best road type, followed by the traffic trunk road near the commercial area.
Factors such as which direction the flow of people comes from and whether customers are easy to reach are also crucial. In addition to road types, we should also consider whether there are obstacles on the road, such as traffic obstacles, urban expressways and river traffic, which will affect the flow of people. As long as you pay attention to Carrefour and the national exhibition, you will know how much traffic barriers affect the value of shops. In the past, when there was no fence in front of Carrefour, it was easier for people from both directions to go shopping, but after adding a fence, it was very inconvenient for customers from the west. We don't know the impact of the traffic fence on Carrefour for the time being, but many specialty stores and restaurants across the street have been greatly affected, and even adding overpasses can't eliminate this impact.
Universality of shops
Some investors, because they have no rich experience, only consider the price when buying shops, thinking that as long as the price is right, thus increasing their investment risks. We know that the value of shops is ultimately realized through leasing. When renting, you should consider who to rent it to. Different tenants have different requirements for shops. For example, some shops have no facilities such as water supply and drainage, power supply, gas and smoke exhaust. When someone wants to rent and ask these questions, the investors suddenly realize it, but it is too late, because after the formal handover, no one can solve the problem like smoke exhaust. Therefore, when investors buy shops, they must clearly write the above supporting problems in the contract terms, even if they don't operate catering in the future, they should be prepared. (I know it from Baidu)
Question 2: There are so many investment channels. Why do so many people choose shops? Visible and tangible, giving some businesses a sense of security. The other part is because the entity will not decline after all. There will always be people who do business and people who want to go shopping. There is no loss in buying a shop.
Question 3: Nine reasons why I choose to do WeChat business 1 instead of relying on the "narrow" entrance. Wechat business is decentralized. It doesn't need an entrance. As long as a store is generated, it can be displayed on various platforms on the mobile phone without binding a platform. Shopping is in hand, just leave.
2. No longer subject to monopoly traffic. New customers of WeChat business can be brought from different channels. What's more, if you have a chance to settle down, these users will become your fans. With word-of-mouth marketing and fission communication of fans, you will have more new customers.
3, there is no need to continue to burn high advertising fees. In the early days of WeChat's business, although it also needed a cold start of traffic, the traffic sources were different. In Guangdiantong, you can spend money to buy traffic and brush social media such as friends circle and Weibo. More importantly, the customers brought by these flows are your own. Wherever you go, these people will be taken there, so you don't need to continue investing later.
4. The search micro-store that escaped the "slimming" search did not need to search, but found more, which was the fission spread among friends and the word of mouth among fans. As long as WeChat merchants and sellers operate well, they will naturally be "searched" in the Wang Yang sea of micro-stores.
5, no penalty points. Deduction is equivalent to rent and money. I spend money to buy traffic and attract new customers. If I sell one, I have to be plucked by Taobao Goose.
6. Freedom of identity. Wechat business is different. Consumers have the final say, as long as their products and services are good, some users will follow. Why do you have to be bullied by Xiao Er?
7. Inventory is stress-free. Wechat business is flexible, and it can even interact with fans to understand the needs of statistical fans and obtain more accurate inventory requirements. When you want to exercise, decide for yourself. Every day is double 1 1.
8. Magic distribution. The distribution system of WeChat business is more scientific. Users select goods in the distribution warehouse, put these goods in their own stores for sale with one click, and share them with friends or other social media promotion with one click. After the sale is completed, the commission will be directly refunded, and the delivery and after-sales will be solved by the upstream suppliers.
9. Buy whatever you want to sell. So as long as it is profitable, you can try it.
Question 4: relatives say they want to buy a shop, but where should they choose? Yes, such a big investment is no joke. Choose the wrong place and buy the blind one. You can go to the fun house website, where you can give more professional advice, and you can also consult their prices.
Question 5: What is the reason for the explosion? The cause of the explosion
Explosions, as the name implies, are generally used in clothing.
Cause analysis: First, clothes are subjective, the measurement scale cannot be standardized, and the conformity effect is strong.
Second, the gross profit of clothes is high, which can bear relatively high promotion costs. As a result, other products with strong subjectivity and high gross profit can also be exploded, such as jewelry and cosmetics.
Every seller hopes to have an explosion, which will not only bring sales to the store, but also ensure the flow of the store. The reasons why so many people in Taobao engage in explosions are: 1, herd effect;
Users have herd mentality, and many people buy a product. I naturally think this product is good.
2. Word of mouth effect;
Many purchase records and evaluations actually reveal product information more comprehensively. The purchase record itself is an affirmation of this product. Assessments usually reveal more information. In particular, bad reviews make the information of this product more complete and true, and it is easier for consumers to make decisions under the condition of comprehensive understanding.
3. Drainage;
Taobao is the king of single products, and it is the main product, not a merchant. There is an image metaphor: in traditional shops, customers come in through the door, while in Taobao, customers come in through the window. The flow of Taobao's single product entrance usually exceeds the home page. Hot items with high weight will be recommended to the front, which will bring huge traffic to the whole store.
Three progressive levels of "explosion":
1 single product promotion, making money by using Yangyi single products;
(2) Being the flow and entrance of the store will increase the sales of the whole store;
3 explosions are the entrance to the customer experience. Form brand promotion. Take cost-effective products as "bait", guide customers to complete the first experience, and then attract customers to buy later with competitive products and services.
Analysis: The requirements for shops at all levels are gradually being lifted. The first level: it is enough to have a good single product and a good single product copy planning and certain promotion means; The second level: there must be a good overall store design, related products and supporting product design, and the whole store products are competitive; The third level: the whole brand needs to be planned (the store can also be regarded as a brand), and the whole brand needs to be clearly positioned. Whether it is a product or a service, there must be at least one prominent place, so that you can be remembered by customers among a large number of sellers.
In fact, only by achieving the third level can we become a brand and have sustained competitiveness. Simply abandoning some small skills can survive in the short term, but it is difficult to survive in the long term. These things are easy to imitate. If it is profitable, many people will imitate it. Another big environment and Taobao rules are constantly changing.
PS: Finally, I would like to remind you that the type and category of sellers are applicable to explosions:
The most suitable seller type for Taobao explosions is: online independent brand. Generally, the profit margin of brand agents is not large, and the styles are unified. If you have someone else, you can't be scarce and you can't master the inventory. The original gameplay of explosions is based on breakthroughs. Traditional brands should take care of the interests of online and offline distributors, and the balance is not good. For small sellers, there is a lack of resources to make explosions. If you simply imitate the explosion, it is usually a few beats slower.
Question 6: Shop subscription book problem 10. 1. The first step for buyers to buy a house is to sign a subscription book with the developer and pay a certain deposit, which is understandable. However, sometimes property buyers can't buy real estate because they can't get a loan from the bank for various reasons after paying the deposit. Developers generally only refund the purchase price without refunding the deposit, on the grounds that the property buyers have not fulfilled the contract, so the deposit is confiscated.
It is suggested that the buyers should agree with the developers in the agreement on how to return the deposit or whether to deduct a part of it as a handling fee if the buyers can't get the loan, so as to avoid great trouble.
Second, when signing a contract with the developer, the property buyers should be clear about the construction according to the design drawings and the treatment method of failing to reach the quality level, so the more detailed the better. In addition, before signing the contract, you'd better find out whether the person signing on behalf of the developer is a legal representative, and if not, whether he holds a "power of attorney". Otherwise, the signature of this person is invalid, and at the same time, we should pay attention to the official seal on the contract, so as to avoid the developer shirking responsibility.
Because in practice, there are often inconsistencies between developers and investors. For example, the project was developed by company A, but actually invested by company B. As the buyer, you have to sign a contract with company A, otherwise it will be very troublesome to go through various formalities in the future.
In addition to signing a formal contract, supplementary agreements must also be signed, including some relevant terms not reflected in the formal contract, such as decoration provided by the developer, promised convenience and supporting services.
3. With regard to the price, generally, the buyer should calculate the house price according to the valuation standard and the house area agreed by the buyer and the seller, as well as various taxes and fees payable by the state.
Some developers require buyers to promise to accept property management services and accept relevant constraints in the pre-sale contract before determining the property management company, service standards and fees, which is an infringement on consumers. Therefore, the buyer should sign a separate property management clause in the pre-sale contract, or set another clause to determine the cost standard of property management.
Question 7: What is the reason why doing business can directly affect consumers' purchase? It's a storefront decoration. Still the price. Or brand influence. It should be the market positioning of products (that is, what kind of products are needed in this market) and the quality and reputation of products are the most important, followed by store decoration and price. Shenzhen Hua Hui Interior Design Reply.
Question 8: I bought a store, but I can't sign online. What is the reason? May I ask to check out? If there is no online signing, that is to say, there is no store publicity in the Housing Authority, that is, there is no registration of property rights transfer. I suggest you go to the local housing authority to check this project to see if it has been approved and the procedures are complete.
If the certificate is in hand, it is generally approved, which is basically no problem, because aren't you worried that this store has no property rights now? Then you can only go to the Housing Authority for detailed consultation and tell the developers that they will not tell you. Only after consulting, tell them about your store, and they will tell you why.
Question 9: Is it better to buy a house by stages or by stages? Give your reasons. 20 cents is expensive to buy a house. The first floor is a shop, and the second floor can also be a shop, but it is generally not used. Can also be a warehouse, or simply live. But near the street, it's too messy, so you can simply live together and forget to live.
I won't say much about housing. Get married and have children.
The gatehouse can be rented, and the rent is more expensive than the housing rent. If it is rented out, do you still have a house to live in? So according to your needs. I don't think there is anything to worry about.