HOZZS was founded in April, 20 1 1, and started with the British trend, integrating the creations of domestic and foreign designers. The target customers are young white-collar workers, urban office workers, college students, professional fashion men, and young artists with psychological age between 25 and 35. Conveying the spirit of self-confidence, positivity and enjoyment of life, HOZZS focuses on design elements such as casualness, art and style, focusing on the development trend of fashion trends, and strives to create clothing styles and patterns suitable for Asian men. In 20 10, HOZZS was rated as the most popular fashion menswear brand in HighStreet, London. It has always been known for its simplicity, fashion, charm and free English style. Highly sought after by British fashion trends. In 20 12, HOZZS successfully entered the China market, bringing different chivalry to consumers. So far, HOZZS has opened more than 400 stores in China.

HOZZS brand men's wear is positioned as "new fashion men's wear", which is based on leisure, art, style and other design elements and is the most pioneering brand benchmark in fashion. The product style of HOZZS brings together the popular elements of Europe and Britain, absorbs the characteristics of the oriental version, and allows customers to experience pleasant fashion feelings. The target customers of HOZZS brand are young white-collar workers, urban office workers, professional fashion men and young artists with psychological age between 25 and 35. Its brand appeal target is a modern fashion group that advocates freedom, positive optimism and has the trend of the times.