Similarly, RALPHLAUREN brand women's wear, which began in the 1970s, also runs through this design concept. Shirts, suits, sweaters, coats and other types and styles are stable and durable, and can also be worn in various occasions, thus attracting a large number of professional women.
"I firmly believe that clothing will eventually surpass time." Ralph Lauren said confidently, "They should look beautiful in the years after birth. People who wear my clothes don't know it's' fashion'. They are good clothes, just like delicious food. " In a word, this is his design concept and the creed that makes him successful.
Like Levi's jeans, the elegant classic Polo shirt created by Ralph Lauren is also a successful masterpiece in modern ready-to-wear fashion. Jeans carried out a clothing revolution below the human torso, while Polo shirts completed the other half of the revolution.
Historical background:
Polo shirts were originally worn by nobles when they played polo. He is comfortable to wear and belongs to the sports and leisure style. Later, he was loved by the public and gradually became a casual wear in our daily life. The most obvious feature of POLO shirt is that the collar is lapel, and the hem of POLO shirt is split left and right, about 5 cm long, short in front and long in back. The style of POLO shirt is relatively simple, and the collocation style is mainly solemn and formal occupation.
Nowadays, POLO shirts are not as conventional as before, especially women's POLO shirts have added many fashion elements to make POLO shirts more fashionable. Especially in summer, POLO shirts can earn enough return rate as long as they follow certain color matching rules. Give people a strong visual impact.
In western countries, POLO shirts are indispensable in men's closets. It is not as casual as a T-shirt, nor as professional and serious as a shirt, so it is very suitable for wearing in commercial and entertainment places.