1, the so-called joining means that the headquarters authorizes the brand to the franchise store. In other words, the headquarters must have a brand before it can be authorized to franchise stores. In other words, the headquarters must first obtain the trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce. Before joining, franchisees must first confirm that the headquarters does own this brand, so as to join with confidence.
2. Generally speaking, the headquarters will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit. The so-called joining fee refers to the fee charged by the headquarters to help franchisees with the overall store opening planning and education and training before opening a store.
3. Royalty refers to the fees that franchisees need to pay for using the headquarters trademark and enjoying the goodwill. This is an ongoing expense. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period can be once a year, quarterly or monthly.
4. To join a clothing store, you must carefully examine its market prospect, the support of the company and your own financial strength.
5. If the brand you want to join doesn't have its own direct stores (the licensing record standard of the Ministry of Commerce is 1 direct stores have been operating for more than two years, or two direct stores have been operating for more than one year or there are more than four direct stores), then it may be a leather bag company, which is not credible.
6. Liar companies generally use, induce and use kittens to hook fish to attract you. For example, give small gifts, reduce the joining fee, return cash, return the decoration fee and so on. You should be careful when these situations occur.
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The basic conditions for joining a clothing store: all franchisees should unify their image and product prices; Adequate supply support, and can be constantly updated according to seasons and trends to adapt to the market; Franchisees give strong management support and supervision; A brand or product is differentiated, competitive and attractive in the market.
Generally speaking, the headquarters will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit. The so-called joining fee refers to the fee charged by the headquarters to help franchisees with the overall store opening planning and education and training before opening a store.
Royalty refers to the fees that franchisees need to pay for using the headquarters trademark and enjoying goodwill. This is a continuous charge. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period can be once a year, quarterly or monthly.
References:
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