Le coq sportif is not only very popular in sports circles all over the world, but also won the recognition of Tokyo girls and occupied a place in the fashion world. In Hong Kong, it is famous for its high-quality sportswear and leads the trend of sportswear.
You must have noticed our logo. A cockerel in the triangle is really eye-catching. The rooster has always been a symbol of France. This symbol is thought to come from an ancient people living in France. They used cockfighting patterns as flags. Since then, the rooster symbol has taken root in France, and the French also respect the rooster as a sacred symbol of France.
Emile Camuset, the founder of le coq sportif, chose a triangle to symbolize his close relationship with his two children. He attaches great importance to family relations, and takes maintaining family harmony and unity as the first task. He always hopes to work together as a family in Qi Xin.
A brave rooster reflects the spirit and tradition of the French nation. But triangles give us warm feelings. The persistence and warmth embodied in this symbol will break through regional boundaries and remain in future generations.
During 1882, in the French town of Romilly-sur-Seine, Mr Emile Camuset, a textile merchant, focused on developing running clothes, and le coq sportif also appeared with his running clothes.
At first, there was no brand logo on the sportswear they supplied to sports groups (it is only now popular to print logo on sportswear). Later, le coq sportif gradually became popular. The number of fans is also rising. 1948, le coq sportif adopted this "Little Rooster" as the brand logo, symbolizing the guarantee of quality!
Le coq sportif developed rapidly, and its "Little Rooster" quickly penetrated into the sports world. It first became famous in the "Tour de France" held in France in 1950s, and then began to appear in major international sports competitions in 1980s. It also has its shadow in the Olympic Games, the World Cup and the four major tennis matches. The brand has also developed in Japan, becoming the designated uniform supplier of "Nagoya Eight Whales", and has been listed in 1999,
"Osaka Feijiao" provides sportswear.
The new strategy of "don't pay attention" has caused extensive media coverage in Tokyo, Japan. Since 2000, le coq sportif followed closely and became the first organization to adopt this strategy.
At present, le coq sportif is mainly divided into two series: sports series and fashion sports series.