ZARA is a subsidiary of Inditex Group in Spain. It is not only a clothing brand, but also a chain retail brand specializing in ZARA brand clothing. Inditex is the first clothing retailer in Spain and the third in the world.
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ZARA is deeply loved by global fashion youth, but the excellent design price of designer brand is cheaper. Simply put, it is to let civilians embrace high fashion. Inditex ranks first in Spain, surpassing GAP in the United States and H & in Sweden. Denmark's M, KM has become the world's first clothing retail group. By the end of 20 13, 10 and 3 1 year, 6,249 stores had been opened in 86 countries and regions around the world, with 8 clothing retail brands, of which ZARA is the most famous brand.
There are 1808 stores in 86 countries around the world (90% are self-operated stores, and the rest are joint ventures and franchised stores). ZARA brand stores account for only one-third of all branches of Inditex, but their sales account for about 66% of the total sales.
ZARA opened its first store in La Coruna, Spain on 1975. A) Opening: At present, there are more than 65,438+0,900 commercial centers with stores in 87 major cities around the world.
From 65438 to 0975, apprentice amancio ortega opened a small clothing store called ZARA in a remote town in the northwest of Spain. Today, ZARA, an unknown brand in the past, has grown into a leading brand of global fashion clothing, with operations in 86 countries and regions around the world, and the number of stores has reached 1808.
On August 8th, 20 12, according to Bloomberg Billionaires Index, with Indy's share price rising by 3.8% to a record high, Ortega's wealth at the age of 76 also increased by 654,380.6 billion dollars, reaching 46.6 billion dollars, making the owner of clothing chain Zara surpass Buffett, chairman of Berkshire, and become the third richest man in the world.
The practice of ZARA brand can be said to be an alternative in the fashion clothing industry, creating an accurate fashion model between traditional top fashion brands and mass clothing. As precision fashion has become the mainstream format of the fashion industry, the ZARA brand is also highly respected. Some people call it "the Dell computer of fashion", while others call it "the swatch watch of fashion".
In 2005, ZARA ranked 77th among the global 100 most valuable brands. Harvard Business School rated ZARA as the most valuable brand in Europe, while Wharton Business School regarded ZARA as a model for studying the future manufacturing industry. ZARA, as a company leading the future trend, has become the benchmark of fashion industry.
In 20 12 years, ZARA's global operating income reached159.46 million euros. Morgan Stanley predicted in a research report that by 2065,438+04, the average annual growth rate of ZARA's earnings per share will be 65,438+00.9%, while the average annual growth rate of five luxury goods groups such as Burberry is only 7.7%.
Because of ZARA's good financial performance and strong development momentum, the wealth of Armancio Ortega, the founder of ZARA brand, has also been rising with the increase of stock market value, ranking eighth in Forbes' global rich list in 2007, with total assets reaching $24 billion.
As a leading brand of precision and fashion, ZARA has become a model of profitable brands. ZARA brand is rising at an alarming rate in the fashion industry. In 2005, it became the most valuable brand in the world 100, surpassing fashion brands such as Armani.
ZARA first appeared in Interbrand's list of the best brands in the world in 2005, and ranked second only to Adidas in 2006, with a brand value of 4.235 billion US dollars.
Every store manager in ZARA has a specially customized PDA, through which they can directly place orders with the headquarters, and can directly grasp the sales situation of each store, and the store manager can also communicate with the product manager at the headquarters in time. In this way, ZARA can complete the design, production and delivery within 15 days.
Harvard Business Review said: ZARA has established a communication supply chain different from traditional industries, and it is this supply chain that helped ZARA complete the myth of 15 days. In ZARA, you can always find new goods and supply them in limited quantities. Most of these goods will be put on special shelves.
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