First, anti-counterfeiting technology products should be inseparable from the clothing itself. As mentioned above, although trademark anti-counterfeiting is excellent, it can not be separated from the clothing itself, not to mention that some trademarks affect the comfort of the clothing itself, and the whole life cycle of trademarks and clothing is inconsistent, so trademark anti-counterfeiting can only be said to be better than non-counterfeit trademarks at best.
Second, the cost of anti-counterfeiting technology products should be low, which is conducive to the choice of brand clothing. Because clothing is a low-cost commodity, bar code anti-counterfeiting technology is used by clothing companies to deal with the production and sales of clothing. At that time, the cost of paper bar code was 0.02 yuan, but the reader was expensive, and the bar code was simply broken, and finally it was not popularized. At that time, I wanted to use radio frequency technology instead of bar code. At that time, I wanted to buy an RF transmitter in 0.2 yuan, and the price of the reader was higher, which was also rejected by the company.
Third, the use of anti-counterfeiting technology products will not affect the comfort of clothing. It is difficult to realize metal bar code anti-counterfeiting and IC card anti-counterfeiting products if the products requiring anti-counterfeiting technology are not separated from the clothing or do not affect the comfort of the clothing. Some technologies can be developed, such as the fusion of fluorescent fiber technology products and clothing fabric fibers, the selection of S-DNA element symbol information technology products, the infiltration of element labels into fabrics to make clothing, or the selection of heavy ion micropore anti-counterfeiting technology to form fabric ionization damage anti-counterfeiting technology.
Fourthly, it is necessary for anti-counterfeiting technology products to accompany the whole life cycle of clothing products. Clothing has fiber raw materials, from textile to tailor, and then wear-stain-wash protection, recycling until it is damaged. In the application process, especially in the washing process, goods with anti-counterfeiting technology are required to be resistant to both dry cleaning and washing, which is of great benefit to the washing service industry to declare the authenticity of clothing. Anti-counterfeiting technology products should be combined with the informationization of clothing production, processing, promotion and treatment in clothing enterprises. For example, can the anti-counterfeiting of radio frequency technology be classified as the way of information processing in company production management, logistics transportation and store business?