Looking at all aspects of modern life, it is not difficult to see that innovation, innovation, change and difference are the psychological characteristics of modern youth at different levels, and seeking beauty is an overall psychological trend of modern youth. The rapid development of popular colors, colors and styles of clothing not only shows the development degree of modern material production, social politics and people's ideology in China, but also reveals the incentives for young people's aesthetic changes in this particular historical period.
First, the guidance of rebellious psychology
Rebellious psychology is a psychological tendency to seek novelty, difference and change. In the past, due to the social ideological trend of long-term imprisonment, the color, pattern and style of clothing were single, and the clothing lost its beautiful luster. Single and dignified cool colors such as green, blue gray and black prevail. Under this long-term social and psychological stereotype, people's love for beauty is stifled and the vitality of youth is suppressed. Therefore, once people are liberated from this bondage, they immediately change the monotonous clothing and lifestyle in the past, and begin to actively challenge, sublate and rebel, and join the ranks of contributing to the multi-color, multi-style and multi-style of clothing, which has contributed to the mighty and colorful fashion trend and opened up the world of clothing.
Second, the awakening of subject consciousness.
This reflects the deepening of modern youth's understanding of themselves as aesthetic subjects in the new period. People begin to know that clothes are the external expression of people's "self-worth", so they try to restore, enhance and enhance people's own aesthetic value through clothes, show their superiority and pride as the "spirit of all things", and thus obtain spiritual satisfaction and emotional pleasure. On the whole, modern youth's pursuit of clothing beauty is more and more scientific and personalized, and they have all-round self-control and adjustment ability. They can often choose personalized clothing colors, colors and styles according to their identity, gender, age, personality, occupation, figure, body shape and skin color, and according to seasons, occasions and hobbies, thus showing different cultural attainments, aesthetic abilities, aesthetic tastes and aesthetic ideals. They cherish the emotional expression of returning to nature and returning to nature; They pursue knowledge, advocate art, and pay attention to the artistry of clothing colors, patterns and styles; They demand competition and are full of illusions, so they pursue the harmonious beauty and rhythmic beauty of clothing ... In short, the awakening of subjective consciousness has made the vast number of modern youth more and more "enjoy the beauty of clothing as their own physical and intellectual activities" (in Marxism), and gradually establish harmonious, noble and pure interpersonal relationships between them.
Third, the rise of the consciousness of the times.
The era consciousness of pursuing the beauty of clothing has inspired the enthusiasm of modern youth to create and explore freely and consciously. First of all, they are keen to update and transform the national costumes, and integrate the traditional features with the modern atmosphere. For example, the traditional cheongsam, once known as the typical representative of oriental women's wear in history, is still a popular trend, with novel and diverse styles, such as back sleeves, shoulder seams, hidden pleats, short sleeves and sleeveless sleeves, in which the shadow of western-style dresses can be seen. On the contrary, some straight skirts with waists, high-necked dresses and slit skirts also draw lessons from some characteristics of cheongsam. Secondly, modern youth boldly learn from western fashion styles, accept western aesthetics about the human body, and pursue curvaceous beauty. Therefore, jeans, miniskirts, bikinis and other clothes that can show the beauty of the human body are popular. At the same time, the popularity of various fashion trends, such as Bohemian style and ethnic mix and match style, has also contributed to the transformation of clothing from practical function to aesthetic function. Thirdly, the fashionable clothing of modern youth embodies the improved characteristics of combining Chinese and western styles, such as jeans with Chinese tops and trousers with collarless tops or light-colored clothes, which integrates the traditional carved bedding of Chinese clothing with the mosaic method of western clothing decorating different fabrics with dots, lines, surfaces and abstract patterns. What is particularly commendable is that this kind of "combination of Chinese and Western" does not only seek the mechanical addition of each other, but strives for the harmony and unity of the two. Finally, modern youth's fashion clothes are diversified and modernized. For example, the diversification of lifestyle makes the classification of clothing more and more detailed, and there are household clothes, casual clothes, professional clothes and sportswear. At the same time, due to the increasing artistry and interest of various fashions, modern art forms and aesthetic consciousness also make popular garments artistic, with different materials, bright colors and gorgeous and elegant styles.
Fourth, the strengthening of fashion awareness.
With the popularity of various fashion shows, the spread of a large number of clothing information and the acceleration of the pace of life, modern young people are increasingly aware of fashion in their exploratory and pioneering pursuit of fashion beauty, which shows their psychological characteristics of originality and change.
First of all, breaking through the old aesthetic boundaries and standards and establishing a dynamic group aesthetic concept are the spiritual premise of pursuing the "popular beauty" of clothing. Eugen, a famous Czech aesthete? Simnek said, "The discovery of fashion and new things is related to the diversity of people's personality." Indeed, the negative and stale aesthetic psychology that lacks individuality and is afraid of being different no longer belongs to modern youth. In the multi-level pursuit of "fashion beauty", their aesthetic concept is undergoing a sharp change from closure to freedom, from shyness to openness, from seeking common ground to seeking differences, from monotony to richness, and a sense of spiritual liberation and independence makes them freely show their love for beauty. Second, like Eugen? Simnek pointed out that fashion "must be moving, must keep pace with the spirit of the times, must be developing, must always maintain the positive aesthetic factors that constitute people's living environment, and must meet the aesthetic requirements of continuous improvement and development before it becomes fashion." It should be said that fashion consciousness is a progressive aesthetic consciousness.
In a word, the interaction of society, culture and psychology of modern youth's clothing aesthetics urges modern youth to strive to improve their aesthetic taste and constantly pursue and choose various popular clothes to beautify their lives. Studying these psychological incentives is also an indispensable part of learning clothing.
The author is a student majoring in art and design at the Institute of Technology of Hunan Normal University.
on-job postgraduates
Associate Professor and Senior Arts and Crafts Artist of Hunan Arts and Crafts Vocational College
(Editor: He Xiumei)