Anta provided equipment for 12 China national teams in the Winter Olympics 15 events, and Peak provided opening ceremony costumes for teams from seven countries, including Belgium, Brazil, New Zealand and Iceland.

Descente, who cooperated with the Japanese delegation this year, and FILA, who cooperated with the Dutch delegation, also have the right to do business in China. The operation right of Norwegian national treasure brand Helly Hansen in Greater China was acquired by Youngor last year.

Bosideng, whom we are familiar with, also set up a joint venture company last year. Bogner, a ski brand introduced into China market, may sound strange to you, but this German brand has long been praised by foreigners as Dior in ski equipment.

Therefore, domestic clothing brands have long been world-renowned, especially after the Winter Olympics. I believe that the ice and snow equipment market under the early layout of domestic products will also usher in spring.

When we see Gu Ailing and Su, the two Olympic athletes, in the athletic posture, we can actually notice that they always wear China red. When we are also interested in skiing, an extreme sport, and begin to look forward to flying in the snow and ice, the equipment that accompanies us, warms us and protects us may also belong to our domestic products.