"What does clothes mean to you? For me, clothes are actually a pair of armor. " Japanese fashion designer yohji yamamoto said so.

In yohji yamamoto's understanding, clothes with a sense of design are not just clothes, but the evolution of the wearer's heart in clothes. In the material-rich era of the third consumer society, today's consumers in China are not short of goods. Their motives for buying goods are more from "need" to "want", from attaching importance to function and practicality to tending to express themselves through goods with a sense of design, so as to better perceive life and body.

People collect Molly from POP MART, snap up limited edition fashion shoes, follow the bags and clothes of independent designers, and punch in at major design exhibitions ... This is an era of consumer design, and more and more consumers are willing to pay for design.

What do designers think when designing products? As consumers who pursue design value, if they can understand the ins and outs of design and know more about supporting items from the design level, they can also add a lot of shopping fun.

Professor Liu Guanzhong, the father of industrial design in China, Tsinghua University Academy of Fine Arts put forward an opinion. He believes that only design is closest to the core needs of human beings, technology and business are not people-centered, but design is. People's daily core needs mainly revolve around the body. Chairs provide support for the upper and lower bodies when sitting down, shoes provide protection when stepping on the ground, cars carry people to distant places, and mobile phones are the link of the whole world that everyone can't live without every day.

# 1

# Chair #

One of the manifestations of the pursuit of quality of life is often reflected in the pursuit of furniture with a sense of design. Sitting is one of the basic states of human beings. According to the research of the British Heart Foundation, people sit for about 9.5 hours every day, and owning a comfortable and fashionable chair is the first choice for many people.

There is an ergonomic chair whose design is inspired by architecture-silver ergonomic chair under the German brand Interstuhl. Its designer is German designer Heidi Trenney, who is also an architect. The Frankfurt Airport and Swiss Reinsurance Building designed by Heidi are successful examples in the history of world architecture.

Heidi thinks that "product design is a miniature building", and designs an annular radius tilting device from the architectural point of view, and 80% silver-white aluminum alloy is integrally formed, highlighting modern minimalism. Sitting in a chair is like sitting on a miniature future building.

It is said that this chair was also appointed by the president of German Benz. In the history of human civilization, chairs also represent power. The symbol of this power is embodied in the design of shapes, materials and patterns. For example, the chair of the ancient Egyptian Pharaoh and the dragon chair of the ancient ruler of China, the higher the design of the chair back, the more gorgeous the chair, which symbolizes the higher the status.

#2

# Shoes #

People only have one pair of feet, but they can hoard shoes in a shoe cupboard. Nowadays, men and women love to buy shoes, which is the way to upgrade the fashion design of footwear brands and the embodiment of the prosperity of sports shoes culture.

Tide itself represents the pursuit of avantgarde and beauty by new and new human beings, and it is an attitude that is not constrained by tradition and loyal to self-spirit. Design is the best carrier to embody this spirit.

By designing a unique logo, a memory symbol is formed. The most classic is Nike's Swoosh logo, which has evolved from a simple brand logo to a unique design element, and many classic designs have been produced around the Swoosh logo.

Color is also an important element in design. Since 1990, the color design of sports shoes has become more and more bold and rich, showing different personalities and sportsmanship through colors. As a classic Air Jordan series of shoes, the classic collocation of red and black once became synonymous with basketball spirit, and owning a pair of Jordan basketball shoes is on the list of many men's must-buy.

#3

# Car #

Compared with chairs and shoes, cars were born 100 years ago. This invention, which represents the speed and strength of human beings, is a silhouette of the century-old industrial design history of human beings. In the design history of automobile industry, there are countless classic designs, some of which have disappeared and some are still classic.

In 2020, Volkswagen announced that the Beatles had officially withdrawn from the historical stage. The small, practical and beautiful Beetle car, contrary to the popular design of "big, comprehensive and versatile" at that time, captured the hearts of hippie cultural youth.

The design of another classic Porsche 9 1 1 has been inherited and developed for nearly 60 years. Since the birth of 1963, Porsche 9 1 1 has always had the same design gene. If we splice some generations of 9 1 1, we will find that they still exist.

In the era of electric vehicles, when the engine becomes hidden and quiet, Taycan, a new Porsche electric vehicle, uses design language to make the details of the body and lighting feel muscular and sexy, and the body is organically connected in many ways, further highlighting the sense of strength, as if it were an extension of the human body.

Through continuous evolution and inheritance, the same design language has formed a unique style in the brand of Porsche design. Ferdinand Alexander Porsche, the founder of Porsche design, had such a vision at the beginning of the design, to take Porsche design, a design aesthetics related to racing, off the track and carry forward the beauty of racing.

#4

# Mobile phone #

Cross-border integration of design elements is one of the current trends. Heidi Trenney incorporated the inspiration of architectural design into the design of chairs, and Porsche's super-running design gene can also be found on mobile phones.

Let consumers find the feeling of super racing on a mobile phone. The latest Huawei Mate40 RS Porsche design adheres to this concept. The original concept of this product comes from the team of Huawei Paris Aesthetic Research Center. Several iconic design elements can be seen on the recognizable back shell of the mobile phone.

First of all, the use of lines, the design style of straight-line super-running track and the vertical stripe design of the fuselage reflect the sense of speed and lines of Porsche sports car genes.

Secondly, with the help of the creative inspiration of sculpture art, it subverts the back modeling of "one Ma Pingchuan" in the past, and creates a concave-convex and folded appearance modeling through the back cover of the mobile phone, creating a touching sense of power.

In addition, the most striking thing is the octagonal large lens nicknamed "Eight Diagrams Array" by netizens, and the octagonal design language makes consumers have cultural associations. Octagonal geometry has been applied in many fields of design, with its unique aesthetic feeling of mathematics and modeling, conveying stability, dignity and elegance, such as the Imperial Monument Pavilion in Hongji, Pingwu, Sichuan in the Ming Dynasty, the classical octagonal window in China, and the eight-sided cutting of standard diamonds.

From ancient times to the present, from the west to the east, from sports cars to mobile phones, the thinking and elements of design have gathered here. The design of Huawei Mate40 RS Porsche combines the essence of German brand, French artistic temperament and China cultural concept.

Since entering the era of smart phones, people spend about 5-8 hours a day on average, and mobile phones inevitably become an important partner to accompany their daily lives. While competing for the performance of mobile phones, the design of mobile phones has also been considered by more and more consumers. After all, performance is hidden, and appearance is dominant. What kind of mobile phone you hold is to some extent conveying what kind of person you are.

Donald Norman, an American cognitive psychologist, mentioned in Emotional Design: Everyone's cognition of design begins with perceptual reaction-I want to have it, and then it is practical-is it easy to use? Finally reach the level of brand effect-ah, that's probably my personal image. Once it reaches the level of brand effect, people will be willing to pay a higher premium for this product or service.

When you buy any product, you are defining and shaping yourself. According to McLuhan's view that "all media are extensions of human body", chairs are extensions of human hips and back, shoes and cars are extensions of human walking ability, and smart phones can even be regarded as extensions of brain. Things and hearts reflect each other, and design is the medium, reflecting people's voices.

Configure a comfortable chair to provide a space to sit down and rest when you feel tired; Put on your favorite shoes, go out more, make new friends and explore a new life; There is a special mobile phone to remind myself to keep some different thinking in this era.

The year 2020 is coming to an end. After this special year, it is worth pinning our sense of ceremony on our beloved items, cherishing the present and looking forward to the future.

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Planning: Sanlian. creative

Author: Tiana

Design and typesetting: Sung-woo Jo

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