A complete creative planning activity plan should include at least three aspects of theme analysis, namely, basic problems, advantages and disadvantages of the project market, and methods to solve problems. The following is the related content of five selected creative planning activities of 2022 Hotel that I collected for you, for your reference, and I hope it will help you!
Selected Articles of 2022 Hotel Creative Planning Activity Plan 1 0 1, National Day Restaurant Atmosphere
To a large extent, people consume the whole service of restaurants, not just food. Therefore, the National Day promotion should be arranged in the atmosphere of the whole restaurant.
1, dining table
Put a bottle of brightly colored flower arrangement or potted flowers on the dining table, such as roses, azaleas, Milan, etc. Its gorgeous colors and rich fragrance can make people's brains in a leisurely environment and increase consumers' appetite.
Step 2 sound
The specific sound effects in a restaurant can create a unique atmosphere. The restaurant is decorated with a small landscape, and the tinkling sound of rock dripping springs makes people walk along the stream. The restaurant plays some flowing background light music, such as clayderman's piano music, which can make the dining consumers feel particularly comfortable.
3. Lighting equipment
The intensity of restaurant lighting and the illumination of light color have an important influence on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumer desire, but also make consumers eat happily in a visually comfortable restaurant environment.
4. Tone
Different colors can cause different associative artistic conception of catering consumers and produce different psychological feelings. If the color of the restaurant is properly matched and eye-catching, it is of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.
5. Layout
The overall atmosphere of the restaurant is another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumption psychology of the catering market, it will be favored by customers.
02/ National Day Catering Service
In the promotion activities, the human factor is very important, which reflects the attitude of a restaurant. People prefer places with thoughtful service and humanization. Therefore, before the promotion, we should do a good job in basic service training, promotion characteristic training, attitude cognition training and so on. , so that the promotion activities can better play its effect. For the National Day restaurant promotion, the staff should also do some necessary knowledge related to the National Day, especially the service content related to the restaurant promotion, so as to enliven the promotion atmosphere.
03/ National Day Restaurant Food Promotion
There are many ways to promote food in restaurants. Here are some common food publicity contents:
1 dish
In the promotion of National Day restaurants, many merchants will launch corresponding National Day packages and offer corresponding dishes for consumers to choose from.
2. Production
Let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.
Step 3 look
Putting food in front of consumers attracts consumers' attention and adds invisible signs to restaurants.
4. Price
Attracting consumers through price is also a common method used by businesses. It's too important to get it right. We can't lower the price and lower the brand of the restaurant.
5. gifts
Offering some holiday-related gifts can stimulate some consumers. For example, you can get gifts by booking in advance, and you can get some gifts if you spend more. Gifts should conform to the brand style of your restaurant.
Selection of 2022 Hotel Creative Planning Activity Plan II
Theme activity content
Consumers can exchange 1 yuan for any of the 15 products we have carefully prepared for consumers as long as they have shopped all over 56 yuan during the period of 20 _ _-20001October 0-June 8 10.
Remarks:
1, single receipt does not accumulate.
2. Front joint venture, group purchase and tobacco do not participate in this activity.
Gift requirements: Choose fifteen (or more) commodities as active commodities. Commodity prices are required to be above 3 yuan, and some commodities with large gross profit losses can also be limited, but they should be guaranteed to be above 8 commodities every day.
Atmosphere layout
Square atmosphere: including vertical banners, banners, giant, knife flags and free shopping bus body stickers in front of the square;
Community atmosphere: community banners and posters;
In-store atmosphere layout: entrance exhibition board, atmosphere creation at the event site, in-store posters, and broadcast drafts.
Activity execution and division of labor
Planning department: responsible for the promotion, planning, operation and follow-up of activities.
Purchasing department: responsible for the organization and delivery of goods.
Finance Department: Responsible for the availability of funds.
Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.
Store management: responsible for the specific implementation and work coordination of the activity plan, and responsible for the statistics, analysis and summary of the whole activity.
Store customer service department: responsible for the distribution and statistical activities of active goods. Activity broadcast, consultation and explanation.
Store art designer: responsible for the promotion of in-store advertising and pop, and the layout of activity atmosphere.
Advertising balloon: small balloons printed with logo and advertising language are hung in front of the store and distributed in large quantities at the door of the store. Increase the festive atmosphere and attract children to enter.
2022 Hotel Creative Planning Activity Program Selection 3
I. Time
_ _ _ _ _-_ _ _ _ _ _.
Second, location.
_ _ Hotel.
Three. Goals and objectives of the activity
1, let customers know about Jinjiang Hotel, and dispel customers' concerns about consumption grade.
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Develop existing site resources and mobilize business potential in a short time;
4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.
Fourth, public goals.
Suitable for family, relatives and friends on _ _ holidays.
Verb (abbreviation of verb) configuration
With the increasing consumption level of _ _ hotels and becoming top-grade hotels, "Harmony _ _ _ _ _" is unique in advertising campaign, and its activities are unique and refreshing, creating a warm atmosphere on festivals.
Sixth, combined with promotional activities
1) Food City Vegetable Price 10 yuan, buy one get one free with Yanjing pure beer.
2) 20% discount on food in VIP room. If you spend money in 300 yuan, you will get a coupon to 20 yuan and a ktv show in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).
3) With the theme of _ _ festival culture, various exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings are launched, and the group banquets are scheduled to be sent to ktv for performance in the afternoon. And launched several Dragon Boat Festival specialties.
4) In this series of activities, we must grasp the principles of "authenticity" and "authenticity". Family dinners and gatherings of relatives and friends are the main sources of tourism at this stage. Then the hotel's products should mainly meet the needs of such guests. The dishes should be light in taste, suitable for all ages, large in quantity and moderate in price. Banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project of this activity.
Seven, the effect analysis of marketing activities
1. This plan embodies the overall marketing idea of _ _ hotel, which is "seeking the potential first, then making profits" (that is, gaining popularity first), so that customers dare to enter the hotel for consumption, and the hotel's service facilities can be recognized by customers. The Dragon Boat Festival's preferential treatment for family, relatives and friends can reflect the hotel's sincerity to customers.
2. The sales targets of all operating departments of the hotel are inclined to the catering department, and the popularity of catering is promoted through departmental linkage.
3. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.
VIII. Budget and Advertising Planning
1, _ _ 50 banner advertisements on main roads in the county. The cost is 3500 yuan. Be responsible for _ _.
2. All mobile phone mantissas in _ _ county are covered with carpet messages from 6, 8 and 9 users. It is estimated that _ _ articles will be published, * * * _ _ yuan. Be responsible for _ _.
3. Rent a special publicity car to promote around the city 10 days. Spend _ _ yuan. Feng, the general manager, is responsible.
4. All taxis in Qiyang County are advertised. Spend _ _ yuan. Minister Jiang is in charge.
5. Organize employees to take to the streets for training and distribute publicity materials. Spend _ _ yuan. Manager Jiang and responsible.
6. Make 400 consumption volumes at the cost of 50 yuan. Be responsible for _ _.
Attachment: advertising words
1, new _ _ new entertainment, new consumption _ _ festival, the audience presented many surprises.
2. New _ _ New Taste Food City, the price of vegetables is 10 yuan, and beer is bought for one free.
2022 Hotel Creative Planning Activity Plan Selection 4
I. Background of the event
_ _ Hotel is the "central landmark" of Nanjing, where eastern and western cultures complement each other. As a member of the "world-class hotel organization", the hotel attracts countless customers with elegant and comfortable distinguished rooms, various restaurants offering global cuisine, advanced and fast business meeting facilities and fully functional entertainment services. To celebrate the arrival of Christmas, the hotel decided to give back to consumers and hold promotional activities.
Second, the theme of the event
Celebrating Christmas, _ _ Hotel gives back the truth.
Three. moving target
Raise awareness, stimulate consumption and increase turnover.
Fourth, the activity time
Publicity time: 20 _ _12.15 —— 20 _ _12.23.
Activity time: 20 _ _12.24 —— 20 _ _12.29.
Verb (abbreviation of verb) activity arrangement
Schedule of the first stage preparation stage
The second stage is the activity promotion stage.
The third stage is the implementation stage of the promotion plan.
Sixth, the design of promotional activities.
(1) theme: lucky draw.
(2) Activity time: 65438+February15-65438+normal business hours on February 29th.
First prize 1 travel voucher worth 3000 yuan, one get two free.
First prize: 1 travel voucher worth 2000 yuan.
Third Prize 1 Value 900 yuan Travel Voucher.
Other customers who didn't win the Sunshine Award were given vouchers worth 100 yuan, which can be used when they come to our store for consumption next time.
(3) Activity content: During the activity, if a single cash consumption reaches 65,438+0,000 yuan, you can get a lottery ticket at the service desk. If it exceeds 1000 yuan, you can get a corresponding number of lottery tickets according to multiples of 1000 yuan, and the part that is less than 1000 yuan will not be counted.
(4) Lottery time: 699 lottery tickets were collected in the lottery box, that is, the customer in the box was informed of the specific lottery time and arrangement by SMS, and the customer was invited to witness at that time.
(5) Redemption instructions: The winners will collect the corresponding prizes at the service desk with their lottery tickets and ID cards.
(6) Note: Cumulative consumption is not calculated in this activity; During the activity, please pay attention to the accumulation of lottery box numbers on the display screen of the hotel lobby; If the winner cannot be contacted within three months after the lottery, the prize money will be donated to charity in the name of the winner; All lottery tickets in the event are not cashed, and no change is given. If taxes are involved, the winner takes care of himself; All employees and related personnel of our company will not participate in this activity.
I. Target market analysis
Target customers, that is, consumers.
For example, mainly middle and upper class people and government officials, but many of them are private consumption, which requires hotels to take into account the personal interests of those private consumers on the basis of improving their grades.
Second, the pricing strategy
1) Meals can basically maintain the original pricing, but some holiday-related meals can be discounted (recommended) or directly reduced.
2) For high-priced meals, it is recommended to combine reduction with no reduction.
3) Holiday packages can be implemented, such as New Year's Eve dinner, Mid-Autumn Festival reunion dinner and Valentine's Day package. The price should not be too high, and the per capita consumption should be controlled at 25-50 yuan (excluding drinks).
4) The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the festival (but according to the hotel's net profit).
Third, marketing strategy.
1) Make special holiday packages, which are divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and dishes, snacks and moon cakes can be given according to different festivals.
2) According to the valid birthday certificate on the day of the festival, you can enjoy special discounts and free meals, such as National Day, Mid-Autumn Festival, Dragon Boat Festival, Spring Festival, Lantern Festival and Qixi Festival.
3) If the mobile phone number ends with the corresponding holiday number, you can enjoy a special dinner discount at the hotel with valid certificates (subject to the actual decision of the hotel). Suggest recommending them a holiday package.
4) Because the restaurant has no accommodation service, it can join hands with other hotels that mainly provide accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses.
5) Send some small holiday-related gifts after dinner.
The name, telephone number, address and website of the hotel should be printed on it.
6) Activities will be held 2-3 days before and 2-3 days after the festival.
Fourth, promotion strategy.
1) Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).
2) Combination of TV, street banners and newspaper advertisements.
3) Carry out SMS advertising, focusing on the old customers of the original hotel, paying attention to the use of appropriate language, and mainly introducing the latest activities of the hotel.
4) network marketing, network promotion, or making a window frame advertisement on the corresponding website or a relatively large one. The processing of web animation and pictures must be consistent with the marketing content.
5) DM leaflets are also acceptable, but the quality of leaflets must be high.
Note: You can select the above advertisements at the same time. The focus of promotion is 5 kilometers away from our hotel in Fiona Fang, and it can also be appropriately extended to surrounding areas. The minimum advertising audience should be 6.5438+0.5 million.
Verb (abbreviation for verb) Other related strategies
Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, highlighting the characteristics of the hotel.
Effect prediction of intransitive verbs
If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.
Seven. Other suggestions
1) Set up a VIP membership card management system in the service hall, and use the computer to save some key customer information at any time.
2) Enter the customer's information into the database with the customer's consent (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).
Selected Articles of 2022 Hotel Creative Planning Activity Plan 5
There are not many shortcuts to open up the market, and suffering is the most fundamental way out. Why do you say that? Because of accurate positioning, reasonable housing prices and good reputation for cooperation, information output (publicity and promotion) is the most critical. Hotel sales can't put in a lot of media advertisements like daily necessities, even if there are, it is only in the early stage of opening, so personnel promotion is the most important means. Therefore, it is most important to pay a regular return visit.
I. Sales Department:
1, tourist source of travel agency
(1) Leverage the price, maximize the profit in the peak season, and pursue high rental rate in the off-season to attract all social teams.
(2) Stabilize the main clubs on the island, go out to inspect travel agencies in Guangdong, Shanghai and Beijing, and cooperate with travel agencies in major domestic tourist destinations to strive to become designated hotels. Mainly travel agencies on the island. Their customers are the basic customers of the hotel's survival. In the development of the tourist market of travel agencies, the price is mainly used as a lever to receive the bosses of various travel agencies and ensure the holiday rooms. There is basically no problem with obstacles, and price is the easiest thing for competitors to do. How to ensure a higher occupancy rate at the same or slightly higher price requires public relations with the staff of the Planning and Adjustment Department.
(3) Actively seek cooperation between travel agencies in Hong Kong and Macao and group tourists from travel agencies in other regions.
(4) Launch the "annual price team room" (one price per year).
(5) In order to expand catering consumption, the team requires breakfast and dinner.
(6) Strengthen the promotion of Japanese delegations, Korean delegations and conferences.
2. Promotion of conference customers
(1) Promotion time: the first half of the year 1 to April.
Second half of the year 10 to 12.
(2) Promotion objectives:
Various government departments
(b) Local commercial companies
(c) Offshore commercial companies
(3) Docking meetings and individual guests with local enterprises, and establishing an off-island hotel alliance.
(4) Establish a complete agency system and organize conference visitors inside and outside the province. Plan some meetings of business economics, academic seminars, training courses and institutions.
3. Individual customers
The development of individual market is the most important tourist market pursued by our hotel rooms. To increase the total number of rooms in a limited number, changing the proportion of individual groups is the fundamental way. In the development of personal market, the focus is on Haikou market, followed by other counties and cities on the island. From the perspective of combat readiness, the final focus shifted to places outside the island, such as Guangdong, Shanghai and Beijing.
1. Join the chain service network of the industry, strengthen contact with enterprises and institutions, stabilize existing customers and vigorously develop new customers. Customers in the local market should visit each other.
2. For individual customers, rooms and catering are bundled, and customers can enjoy different degrees of discounts on catering and entertainment at the same time in hotel listings.
3, according to the needs of different guests, design a variety of packages (including rooms, restaurants,.
4. Vigorously develop long-term customers; Develop a reasonable room commission reward system for internal employees.
5. Expand the number of drivers soliciting customers and promote taxi drivers. Establish and improve intermediary price difference regulations and ways to improve booking price difference.
6. Open up online booking, strengthen online promotion, and expand online booking center booking.
Second, the catering department.
(1) Increase varieties and specialties, reduce prices and improve quality.
(2) Hold a "food festival" and a training course on Chinese and Western cuisine.
(3) According to festivals, corresponding reunion banquets, birthday banquets, wedding banquets, etc.
(4) Carry out sales activities with prizes, such as birthday parties, wedding banquets, room gifts, free shuttle buses, small gifts, flowers and gifts, congratulations advertisements in newspapers and magazines, and song sending activities on TV broadcasts.
(5) increase the designated meals of travel agencies, give preferential treatment to tour guides, and increase the consumption of group self-ordered meals and flavored meals. The front desk provides a list of the tour guide's name and room number to the catering department every day, so that the sales department can contact the catering department. )
Third, establish an internal consumption chain
A. Complete internal consumption chain through internal and external promotion chain.
1, external publicity and promotion
(1) All-round cooperation between news media inside and outside the island, in addition to normal advertising and column cooperation, at the same time seize the opportunity to plan and hype some temporary news reports and publicity, so as to improve the visibility and reputation of the hotel.
(2) Traffic publicity:
Such as: introduction and agency booking service on the plane, publicity and agency booking service for luxury buses in Haikou and Sanya.
(3) Personnel promotion, trade fair promotion, letter promotion, and publicity through travel agencies, emails and other media. Attract guests through the above methods and other promotional networks.
2. Internal publicity network
In order to promote every consumption, guests must introduce every service to them, so it is necessary to establish an internal publicity network-from the moment they enter the hotel lobby, they can learn about the basic facilities of the hotel (making pictures of light boxes and overall facilities), and when they enter the elevator, they can further see illustrated advertisements. In the guest room, in addition to some key items, there are illustrated service guides, in addition to pictures of various facilities, charging methods and methods. And the hotel location map. Introduction of various traffic facilities and tourist attractions, and corresponding local customs. When you turn on the TV, you should insert the hotel introduction feature film on the hour.
3. Promote the domestic consumption chain
Through the internal cross-publicity network, introduce the methods of attracting guests by internal business departments, and complete the composition of internal consumption chain by making house discount cards and giving gifts.
Fourth, improve the return rate.
Through sales promotion, attracting guests, retaining guests and improving the return rate are the key points. Only by retaining guests and satisfying them can we improve the return rate (of course, on the premise of accurate price positioning) and increase the stock. Only by accumulation can we increase the stock and ensure a relatively stable high room opening rate. In addition to hardware facilities, there are also software (including services, quality of catering products, and high-standard services of other business departments) to retain guests. At the same time, we can take some ways of giving away and giving preferential treatment-we can implement a "housing consumption credit card": if we spend a certain amount of money or housing, we can enjoy giving away a house, and we can enjoy preferential discounts with this card. After a certain number of houses are reached, you can apply for VIP gold card and silver card, and give away entertainment consumption with this card.
Verb (abbreviation of verb) changes the structure of tourist sources.
Through market analysis, in addition to retaining customers, changing customer structure is an important means to improve efficiency. The first option is to change the team structure, and then change the aggregation and dispersion ratio. Change the team structure and raise the team house price. First, it is necessary to increase the number of cooperative travel agencies (small and medium-sized agencies), rather than requiring the number of each agency. When many a mickle makes a mickle (the number of small and medium-sized travel agencies is relatively small, and the price is relatively high), the second step is to improve the level of sending tours to travel agencies. First, it is necessary to improve the level of guests, reduce the loss of room items and increase the potential consumption after check-in. Take the way of alternating replacement to achieve the purpose of improving the team's house price.
Changing the proportion of separated groups means reducing the number of group receptions and striving to reach 50% of the proportion of separated groups within one year when the number of customers in the individual market is growing steadily. This is another important index besides the management index, and it is also the fundamental way for the hotel's later development.
Six, open source and reduce expenditure, strengthen management
1, set up the whole group, decentralize the order procedure and audit procedure, open the agency prices of travel, cars, tickets, etc., and plug the sales loopholes.
2. Further strengthen the training of sales staff to improve their quality and professional level.
3. Deploy department levels, posts and personnel to reduce sales costs.
4, target assessment, formulate internal and external incentive mechanism, mobilize the enthusiasm of all employees.