In this way, the development speed of the network in our current era is particularly fast, especially the short video platform, which has been particularly fast, including many stars who have cooperated with these short video platforms, so people will wonder why Mo Yan, Feng Gong and Andy Lau all boarded the short video platform. In fact, I think this is a very simple truth. Even celebrities need income, and these short video platforms have a large number of users, which can give them high exposure and income in an instant, so that both sides can achieve a win-win situation. Why not? This is a fact. Let's analyze it in detail.

1: exposure is the key;

First of all, when any platform is first established and put into use, it is actually a loss at the beginning. We will find that using these platforms to buy things and watch movies will be much cheaper than other places, which is actually a loss-making business. Her fundamental purpose is to acquire users, and when they have a large number of users, the real benefits begin to come. At this time, they will cooperate with many celebrities, and celebrities also need careers and a lot of exposure. At this time, the platform can just give such a large user and exposure, so both parties are in a state of why they don't win. The two will naturally cooperate, which is also common.

2. Celebrities have many fans:

And we think from another angle, at this time, the platform has a large number of fans and their own users. How to retain these users is a very important issue. Among them, stars and celebrities play a great role. For example, I like an idol very much in my daily life, and I will pay close attention to his every bit. If I only use this short video, but there is a better and more convenient platform price, I will soon abandon it. This is also as you can imagine. At this time the platform wants to keep these users. A very simple reason is to invite these stars to enter the platform for cooperation. At this time, these users are also their fans and will always keep the attention of using the platform.

So from this perspective, the cooperation between stars and short video platforms is also a natural development trend. After all, the new rhythm and speed of short video development in the Internet era is really too fast. Any of us can participate in the production and viewing of short videos, especially many stars will interact with fans in them. So celebrities also need traffic and exposure, which is a good way.