Make products with ingenuity
The theme of Yi Kai Auto this time is "Hyun Zhen I Tide Endless", so the first thing to pay attention to is naturally Yi Kai Hyun Jie, the latest product of Yi Kai Auto. As a model of Yi Kai automobile positioning intelligent multi-screen SUV, Zhixuan's performance from appearance to configuration can be said to be an ideal answer sheet presented by Yi Kai automobile in stages.
In the appearance part, Xuanjie combines the design concept of "Wings of Triumph" with the aesthetic needs of young people at present, and through the careful polishing of the highly recognizable front face and details, Xuanjie's name is embodied in the model itself. It is worth mentioning that Zhixuan's iconic front face provides two choices: "wingspan" and "starry sky", which brings more consideration to young consumers who have already taken a fancy to it.
In the car, Xuanjie provides dual 10.25-inch LCD screens, intelligent voice interaction and wireless charging, which fully brings users the intelligent cockpit experience created by Yi Kai Automobile. And equipped with 1.5L naturally aspirated engine, the maximum horsepower is 1 16Ps, and the peak torque is143n m. The matching 5-speed manual or CVT gearbox is not only smooth to drive, but also economical in fuel consumption.
If it's not enough to taste the glory of Yi Kai, then you can turn your attention to the other two classic models at the Yi Kai Auto Show-Yikai X3 and Yikai X5. As two hot-selling models, Yikai X3 takes high price as its selling point, and Yikai X5 captures people's hearts with high quality and strong power.
Among them, Yikai X3 is the first intelligent connected SUV of Yi Kai automobile, and the large screen controlled by 10. 1 inch CarPad brings a full sense of science and technology, more like the blessing of keyless entry, ESP body stability system and other functional configurations, which improves the driving experience of Yikai X3. The higher-positioned Kay Wing X5, with its wheelbase of 26 10mm and the space performance brought by the interior configuration, can also bring consumers a good comfortable experience.
Improve day by day and deepen the 2.0 strategy.
In all fairness, even though Yi Kai's products have performed so well, when it comes to Yi Kai cars, in fact, many consumers don't have a specific concept, which is the disadvantage of their youth, but it is precisely because of their youth that Yi Kai cars with more possibilities also have unlimited possibilities.
At the press conference of Chengdu Auto Show, the "7 New Yi Kai" put forward by Yi Kai Auto brought this possible advantage. With new capital, new team, new factory, new products, new services and new image, the author deeply realized the steadiness of Yi Kai Automobile in the 2.0 strategic layout. From the continuous optimization of classic models Yikai X3 and Yikai X5 to the continuous emergence of brand-new products, the pace of Yi Kai Auto's strategy 2.0 era is very clear.
From completing the construction of Yibin intelligent factory to obtaining the dual qualification of national passenger car (including new energy) production. While constantly improving its own strength, Yi Kai Auto is constantly planning the cooperation between different technical systems in different fields, striving for perfection. Although the development of Yi Kai's automobiles can't be achieved overnight, it's better than putting it into practice after having a clear plan.
It is worth mentioning that Yi Kai Automobile has signed up 235 first-class outlets and 365,438+00 service outlets. These increasingly perfect sales systems and mature market channel networks also play an important role in deepening its 2.0 strategy.
Adhering to the spirit of ingenuity and constantly improving its own strength, Yi Kai Auto at Chengdu Auto Show not only demonstrated the overall strength of its SUV models, but also demonstrated its own plan to start the 2.0 era. Where does the strategy of layout 2.0 come from? We have learned a thing or two from the product to the planned performance, but is this really enough?
As young consumers gradually become the mainstream, the automobile market can be said to be changing all the time. However, how to squeeze out its own market among the traditional established car companies and new car-making forces is obviously the impact and challenge that Yi Kai Automobile has to deal with.