How to do a good job in graphic design of exhibition hall layout design includes many contents, also known as exhibition design. The most important part of exhibition hall design is not the plane part, but the design of modeling and the application and design of lighting materials. Graphic design is only the auxiliary content of exhibition hall design, of course, if your exhibition hall is mainly written content, it may be an exception. The graphic design of the exhibition hall must test the style and color of the exhibition hall and the lighting effect of the space, and draw the whole exhibition hall into a picture, in which the graphic design is a part of the background of this work. Considering the unity and coordination of the whole exhibition hall, graphic design must be coordinated with the exhibition hall.

The graphic design of the exhibition hall still serves the exhibits, so its style should be consistent with the ideas conveyed by the exhibits, and it should also have a certain role in setting off the exhibits. For example, you can use a graphic set with shading for simple product modeling, which will not only make the exhibits stand out, but also enrich the content of the exhibition hall. You can also use the same simple background design, but in this case, you should make use of the advantages of modeling and lighting to make the whole exhibition hall harmonious and rich in a certain level.

The graphic design part of the exhibition hall also embodies the design concept of the exhibition hall and conveys the connotation of the exhibits. How to design and express the specific plane part depends on the materials of the exhibition hall and belongs to the design of the whole exhibition hall. For example, opaque materials can be paint, wood, foam and other materials, such as transparent or photosensitive materials such as photos, crystals, acrylic and so on. The most important thing in exhibition hall design should be the application of new materials.

How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations.

Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products; 2.50080.00060006005 black and white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, and are used for the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh air and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities. Influenced by the region and customs, illustrations with ethnic flavor are often used in the packaging of tea and other specialty products.

Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.

How to create illustrations? How do most people conceive and write? I have introduced the dynamic composition of characters to you before. In fact, we can also compose music with props, such as hair and clothes. This is:

Proper composition.

The hair and clothes in the picture below are actually different from the dynamic composition in the upper part. What is the difference? The former is the dynamic drive of human body to hair and clothing props, while the latter is the composition of hair and clothing length and width.

Let's look at two compositions:

The ergonomics on the left is an upright posture, but why does it look good? Because of the messy feeling of hair floating, the skirt is very dynamic. In other words, the dynamics don't need to be complicated, but other additional props can't be too simple and must be alive. Including the picture on the right, it is also standing, but it looks good because of the flowing feeling caused by the ribbon of hair and the length of skirt, which are the points that can add points to enrich the composition.

The following is the same:

This kind of students who can draw simple human body dynamics or can't draw human body dynamics well can improve their sense of composition in this way, and the composition of props must be lively.

Generally speaking, if the composition is not well painted, the figure painting will be fine and complete, and the picture expression will not be very prominent and beautiful.