It is said that the "Tangshan Earthquake" earned cash of up to 40 million yuan through advertising. According to the order of appearance, the product placement advertisements should include: Jiannanchun Liquor, BMW, Industrial and Commercial Bank of China, Robust Mineral Water and China Life Insurance.

According to the negotiation, the investment cost of the film is 65.438+0.2 billion yuan, which is contributed by Tangshan City, Huayi Brothers and China Film Group in the proportion of 50%, 45% and 5% respectively. Considering that Zhejiang Film and Television Group, Emperor Film, Huanya and Huayi Brothers involved in 2009 accounted for 45%, Huayi Brothers actually contributed 3 1.52 million yuan. According to the distribution method specified in Huayi Brothers' Prospectus in 2009, after deducting the distribution agency fee, the investment returned to the production branch of Film Group and the fixed investment income, the investment of Huayi Media and Tangshan Company was 65,438+05%, and the balance was equally distributed by Huayi Media and Tangshan Company. This means that the Tangshan municipal government, as the largest investor, will eventually split it in Huayi. In terms of box office distribution, cinemas and cinemas usually take 55%, and film production takes 45%. Based on the conservative figure of 500 million box office, Huayi Brothers will not get 80 million box office profits in the end, accounting for only 16% of the total box office revenue.

Comparatively speaking, the net profit of advertising implantation as high as 40 million accounts for half of the box office profit.

This shows the necessity of advertising implantation.