Men say women make the best money. Because women are in charge of the financial power of the family.
Jews say women's money is the best. Because, women spend money too rationally.
Many businesses say that women's money is the best. Because women have inexhaustible resources.
Women themselves say that women's money is the best.
Because women can bring pleasure by spending money.
In this case, starting a business will earn women's money.
What will half the sky enjoy a half-day holiday in two days' time?
Whether shopping, shopping, heart-to-heart, leisure, fitness or SPA, in short, businesses have identified one, "March 8th Festival" or "Shopping Festival". So, in such a festival, what is a "good date", "affectionate message" and "infinite affection"? Looking around, the merchants have really done enough articles on all kinds of moving phrases. It can be said that "the warm wind is drunk, and the merchants laugh and earn women's money."
This situation is staged every year. For investors who are struggling to find the direction of entrepreneurship, this is undoubtedly a call-come and earn money from women!
One person spends five people's money.
Huakun Women's Life Survey Center, the first professional women's consumption guidance organization in China, conducted a sample survey on "Women's Consumption in China (8 Cities) in 2005" on June 5438+065438+ 10. The survey results show that 77.3% of married women decide to choose and buy food, clothes and daily necessities.
Why do women have more influential "right to speak" than men in the consumer market? From the consumer's point of view, women have a special position in the consumer market. They not only make purchasing decisions on the consumer goods they need, but also are the main buyers of household goods. In the family, they also assume the roles of mother, daughter and wife, and are also the buyers of most children's products, old-age products and men's products.
So is it the same for unmarried women? The owner of a hot department store in Shanghai revealed to reporters that he targeted the shopping mall at young women around the age of 25 for the simple reason that women of this age spend money earned by five people, from themselves to their parents, to their boyfriends and parents. With so many people contributing together, can business not flourish?
For the middle class, that is, women who intend to get married, consumption occupies the absolute initiative. Yang Lei, who is engaged in wedding etiquette, told the reporter, "In the process of wedding consumption, which flowers should be spent, which should not be spent, where to spend them, and how much to spend, 99% are the bride's decision; Holding the psychology of only once in a lifetime, generally speaking, you choose to spend more money and do it well. "
Therefore, entrepreneurs can take women as the breakthrough point of marketing and public relations, whether it is operating projects specifically for female customers, large-scale and extensive daily consumer goods, or even catering industry for the public.
Be careful with your money, be quick with your hands and soft with your ears.
Psychologists believe that the absolute position of women in the consumer market also has its psychological roots. In the process of leading family consumption, women often feel a release of personality and feel that they have a higher position in the family and society.
In fact, from the analysis of women's inherent psychological characteristics, women's consumption habits are indeed well-founded.
For example, women want to keep fresh and try different lifestyles, and the most common way to achieve this is to make a fuss about clothes, hairstyles and decorations. Ever since, "life is endless, shopping is endless." This sentence represents the consumption concept of many women now, and also provides entrepreneurs with opportunities to make money.
Because of women's own characteristics, they are usually more careful when choosing goods, pay attention to the differences in product nuances, and are generally more "picky". From this perspective, women's business is not easy to do. However, if entrepreneurs can highlight certain characteristics in product design and promotion, they will attract female consumers with certain preferences.
Women's sentimental nature determines that they have all the emotional mentality that little women can't refine. Some people say that women are emotional animals, which is true. When women consume, they not only pay attention to hard indicators such as the quality and price of goods, but also are easily influenced by many soft factors that can affect their emotions. This is for soft ears. Therefore, when entrepreneurs do women's business, if they can pay attention to women's emotional needs and narrow the distance with consumers from the perspective of humanization and human touch, the business has been half successful.