I'd rather be too funny.
Case:
With the popularity of the program "Sister Riding the Wind and Waves", the actor Wenjing in the program makes you envious with her devil figure and enchanting makeup. Unexpectedly, the tranquility of the domineering royal sister wind was completely broken by a comparison map of netizens. The netizen sent a message of tranquility and M&; M's mung bean comparison, and it is said that tranquility is very similar to mung bean. Later, Quiet confirmed the judgment of netizens in Weibo, and made many comparisons with M beans and mung beans.
After a quiet response, M & amp； M are naturally unwilling to lag behind. On August 3rd, M Bean-Mung Bean said in Guan Wei that it would meet Jingjing. On August 5th, M Bean-Mung Bean announced the official appointment of Quiet as M & amp； M's brand ambassador Not only that, M Bean-Mung Bean and Jingjing formed a women's group named "I'd rather be Taidou". After the official announcement, the topics of # Quiet M Bean Debut # and # Better Taidou # Weibo came into being, and many netizens joined the topic of quiet and M Bean contrast-mung bean.
The hourglass bag becomes a sand sculpture bag.
Case:
The annual China Valentine's Day Tanabata is coming, so major brands will naturally not miss this wonderful marketing opportunities. However, the love theme that is not easy to make mistakes has subverted the luxury brand Balenciaga.
For Chinese Valentine's Day, Balenciaga specially launched a limited edition hourglass bag, but after the launch of this bag, both the product itself and the promotional content of the product made netizens shout: "The hourglass directly turned into a sand sculpture." In order to highlight the elements of China, Balenciaga wrote the words "I love you" and "He loves me" on the hourglass bag in Chinese characters. Because it doesn't match the product itself, this hourglass bag seems to be difficult to combine with the traditional culture of Tanabata or China.
In addition, the poster launched by Balenciaga for this hourglass bag is even more "spicy". Pink hearts and red hearts are covered with posters. Dim models wear bright blue coats and pink coats, and posters are full of non-mainstream atmosphere. Gif pictures are even scarier. Butterflies are flying and waterfalls are flowing without any trace of beautification. On the contrary, people feel a strong local flavor. Therefore, netizens directly renamed Balenciaga's hourglass bag as "sand sculpture bag".
Comments:
Tanabata, as one of the traditional festivals in China, is naturally associated with China elements. However, the integration of China traditional elements into the trend does not mean the combination of local aesthetics and fashion trends. Before using China traditional elements, international brands should deeply understand the essence of China traditional culture, and should not deliberately imitate a certain style, otherwise it will damage the brand's own image and arouse consumers' disgust.
Yang Guofu Mala Tang is called Sean's endorsement.
Case:
When it comes to mala Tang, the competition between Yang Guofu Mala Tang and Sean Mala Tang has never stopped, and it is also because they are ideal spokespersons for hot search these two days.
Because the name has the same name as Shawn Mala Tang, the model Shawn was troubled, but it was because of this reply that Yang Guofu Mala Tang took a turn for the better. On August 9th, Yang Guofu Mala Tang called Sean in Guan Wei and invited him to be the spokesperson of Yang Guofu Mala Tang brand. After this news was sent out, netizens instantly boiled, and the topic # Yang Guofu invited Sean to endorse # topped the hot search list. Up to now, although Sean himself didn't respond, the topic # Yang Guofu invited Sean to endorse # has reached 680 million, and nearly 70,000 people participated in the discussion.
Comments:
Hot search on Yang Guofu Mala Tang is similar to hot search on M bean-mung bean. Seize the hot spots at the first time, comply with the wishes of netizens and stimulate discussion among netizens. Whether Sean himself will eventually participate in it or not, Yang Guofu Mala Tang has completed the promotion of the Heat.
Come to rua's ear
Case:
In the first two weeks, Meituan Takeaway used the cute kangaroo ears on the rider's helmet to screen social media. This week, Meituan Takeaway took this opportunity to launch recruitment information.
The recruitment information adopts the popular retro style of the earth, informing the US Mission that it has launched an upgraded version of the "Spring Return Plan". At the beginning of the recruitment information, the voice-over clearly asked, "Are you anxious because you envy the ears on the head of the takeaway brother? Are you upset because you like ears and rua is not there? " Subsequently, it was introduced that the US Mission would increase 500,000 flexible jobs, including school recruitment and social recruitment.
In addition to recruitment information, Meituan Takeaway also made posters of employees with ears, including Kangaroo Brothers, Iron Throne of Cats and This is AI.
Comments:
Meituan take-out takes kangaroo ears as an important IP of the brand and has launched a series of communication around this IP. Meituan take-out uses hot ears to promote other contents of the brand. Obviously, ear cutting is easier for the public to accept and love.
Paradise umbrella JK plaid skirt
Case:
Not long ago, some netizens said in Weibo that the plaid of Paradise Umbrella was exactly the same as that of JK skirt, and called on Paradise Umbrella to launch JK plaid skirt. I didn't expect this to happen in Weibo, and many netizens joined in, calling for paradise umbrella to come out of JK plaid skirt.
Live up to expectations, Paradise Umbrella and Le-CHO launched the same plaid JK skirt of Paradise Umbrella. There are three colors in the skirt, which are named "See bloom in the Moon", "Stars on Autumn Island" and "Fireflies on Autumn Night". "See bloom in the Moon" stands for pink, "Stars on Autumn Island" stands for blue and gray, and "Fireflies on Autumn Night" stands for purple and blue. Not only are the names so poetic, Paradise Umbrella and Le-CHO also write poems for these three colors to express their color connotations.
Foreign cases
Atastysummerflavor
Case:
In hot summer, food is a good medicine to relieve high temperature and dryness. Among all kinds of delicious food, sweet candy can bring happiness to people. Thus, summer and candy have such a wonderful connection.
Recently, the Egyptian candy brand Chocolatefactory released the latest series of posters, which brought some comfort and happiness to people in hot weather. This group of seas is registered as "Atastysummerflavor", and different chocolates and sweets in the poster are arranged in the shape of beaches, beaches, wooden houses and resorts. At the same time, the characters in the poster are reduced in the same proportion, so that they stay in candy, forming a general scene of people's vacation. In Candy Town, a wooden house made of chocolate is waiting for its owner. The blue ocean of chocolate beans provides convenience for people to surf. In coconut chocolate beans, people are like soaking in hot springs.
pizza
Case:
Not long ago, Popeyes made a small survey of pizza ordering families, that is, when pizza was delivered by take-away, Popeyes staff came forward to ask if they would like to exchange Popeyes for the pizza they ordered. The result naturally satisfied Popeye, and many families were willing to exchange their pizzas. It wasn't long before Popeye attacked the pizza again.
This time Popeyes chose to do something with pizza in the input method. Borrowing the automatic error correction function in the input method, Popeyes replaced the "pizza" in someone else's mobile phone with "Popeyes". In this way, when people enter the word "pizza", it will be automatically corrected to "Popeye" by the input method. Of course, this is not a simple prank. Whether you have successfully replaced these two words in your mobile phone or someone else's mobile phone, as long as you save the screenshot of the chat, you can get a $5 discount in Popeyes' next order.
Comments:
Popeyes accurately defined pizza as a competitive product of its own products, and then launched a series of marketing activities around its own products and pizza products. By replacing the word "pizza", people are surprised, deepen the memory of Popeye brand and products, and then stimulate consumers' desire to buy.
Avocado stone color
Case:
As an American fast food chain brand, ChipotleMexicanGrill uses nearly 300 million avocados as food raw materials every year. How to use the waste and reuse a large number of avocado cores has become a problem that ChipotleMexicanGrill has to consider.
Now, ChipotleMexicanGrill has finally found a chance to reuse these avocados. ChipotleMexicanGrill soaked and cooked these avocado cores to form the color dye of avocado cores. ChipotleMexicanGrill dyes a series of products such as T-shirts, sweatshirts and handbags, and then sells them online.
Because it is a commodity made of waste, ChipotleMexicanGrill promises to donate the profits of this series of products to non-profit organizations dedicated to the sustainable development of fashion industry and agriculture to promote the sustainable development of the cause.
Comments:
In recent years, achieving sustainable development has become the corporate vision and commitment of many brands. ChipotleMexicanGrill continues to promote the cause of sustainable development with its products on the basis of recycling waste, forming a virtuous circle. The introduction of avocado stone products not only enhances people's goodwill towards ChipotleMexicanGrill, but also conveys the message that sustainable development is not far away from us as long as we have enough ideas.
Holiday in a box
Case:
Although the impact of the COVID-19 epidemic on our lives is weakening, it is still impossible to travel abroad. In order to alleviate people's depression that they can't travel abroad, IKEA Dubai has launched a "holiday in a box".
As the name implies, "holiday in a box" is to put the beautiful features of various places in a box for everyone to show. The travel box includes four themes, namely, Capadocia, Maldives, Paris and Tokyo. The box contains 12 kinds of home products with local characteristics and their corresponding home holiday guides. The guide contains local songs, cooking methods of special foods, detailed steps of special dances and special movies.
The general manager of IKEA UAE Marketing Media and Interior Design said: "At present, many people can't choose their dream destination planned this year. Through our "holiday in a box", people can easily enjoy a French candlelight dinner, drink a cup of green tea and sit on a Japanese futon. "
Comments:
Vacation in a Box is a good interpretation of the concept of "I am far from being tempted". IKEA Dubai has an insight into people's desire for travel and vacation after the epidemic. The box not only satisfies the psychology of consumers, but also brings enough creativity. Promote your product in a new way.
Characteristic film
Case:
The audience who like to watch Hollywood blockbusters must be deeply attracted by the way the protagonists drive fast. In order to promote the safety function of its products, Kia made the promotional film into a Hollywood blockbuster.
Kia Motors set this promo as a gangster tracking drama, and the protagonist drove Kia to escape the layers of pursuit from gangs. In the process of avoiding all the way, the hero perfectly predicted the dangerous situation that might come from gang pursuers through Kia Motors' safe driving early warning function.
This 6-minute promo introduces the functionality of Kia Motors, but it makes the audience enjoy it. Whether it is the thrilling plot or the integration of product functions, the audience has forgotten that the tough advertising content has deeply entered Kia Motors.
Comments:
The biggest role of the promotional film is to let consumers remember the characteristics and functions of the product. Kia Motors made the promotional film lively and interesting, which undoubtedly touched consumers and achieved the role of the promotional film.
Is it true that Meituan has a part-time mobile phone job? No, it's not true that Meituan works part-time on mobile phones. If you find the words "part-time recruitment of the US Mission" on the recruitment poster, don't believe it. This is a new type of part-time fraud by criminals in the name of the US Mission. Be careful of being cheated. Meituan is a technology retail company. Meituan implements the corporate mission of "helping everyone eat better and live better" with the strategy of "retail+technology".
How does the US Mission choose to generate posters? Now the take-away industry is developing very well, and most merchants will choose to enter the take-away platform such as Meituan to increase their own.
turnover
. In order to improve our competitiveness, it is necessary to make a beautiful poster. If you can't do it, don't worry. Today, Bian Xiao will talk about its production skills. Come and get it!
The tools needed for making posters of the US Mission are as follows
sketch a design
, enter its template center, and click ""in the scene classification.
Meituan takeout
Poster ",there will be many qualified poster materials at the bottom of the page. Choose the one you are most satisfied with, or click the option above the template to filter the styles and colors.
Then there is the modification step. Double-click the text to edit it again, fill in your product information and preferential activities, and change an eye-catching font for the text on the right. The font size and transparency can also be adjusted.
Click on the picture section, and the "Replace Picture" option will appear at the top right of the template. Select it to pop up the upload window and select your own image material from the file to replace it. If the picture needs matting or cropping, it doesn't need to be operated elsewhere. There are related tools on the right side of the template, which is very convenient.
If you are not satisfied with the background, you can click on the background bar on the left to make changes.
Such an eye-catching poster of Meituan was completed. Click the download button in the upper right corner to save it.