The purpose of jewelry showcase design is to let consumers receive information most effectively in limited time and space. Therefore, the design of jewelry display cabinets is centered on how to effectively improve the efficiency and quality of display activities. In addition to the design of the display environment itself, the design of the display form of the display object is also an important content of the jewelry display cabinet design. Therefore, in addition to studying the basic rules of general space design, the visual physiological and psychological process of researchers watching the display objects is the basic premise of jewelry display cabinet design, so the display cabinet design should make customers look comfortable and natural as much as possible. 2. Window lighting: Halogen lamps consume a lot of electricity and emit warm yellow light. LED consumes less power and emits cold white light. Choose according to your own needs for light colors. The lighting design of jewelry display cabinets first comes from the top light source. Fluorescent lamps are usually used to illuminate the interior of jewelry display cabinets to improve the overall brightness. In addition, cold spotlights and LED lamps are installed at the left and right corners of the front of the counter as supplementary light sources to improve the three-dimensional sense of jewelry. In particular, jewelry display cabinets, through the illumination of corner spotlights or LED lights, reflect the unique angular texture of diamonds, thus stimulating customers' desire to buy. The goods sold by jewelry stores are more expensive, so it is necessary to highlight the glittering and translucent effect. The dazzling effect can better set off the noble quality of jewelry, and it should be simple and generous. After all, it is jewelry that attracts customers' attention, not other decorative ornaments. The top metal halide lamp and spotlights are the main light sources, while the island cabinet is illuminated with light strips to improve the overall lighting effect of the jewelry area. 3. Color of the window: The color design of the jewelry window should be simple. If the color changes too much, it will easily lead to the visual fatigue of consumers, but it will not achieve important and outstanding results. Using standard color and its approximate color in enterprise logo can solve the above problems easily. The color design of the logo has strong accuracy and simplicity. In terms of accuracy, logo's choice of color is the most demanding and rigorous of all art forms, and must conform to the nature of enterprise products. What kind of product has what kind of characteristics, it must be reflected in what kind of color; In terms of simplicity, another principle of selecting the logo color of jewelry display cabinets is simplicity, just like people matching clothes, generally no more than three colors. Harmonious colors make people positive, clear, relaxed and happy; On the contrary, discordant colors can make people feel negative, depressed, heavy and tired. 4. Accessories materials: The accessories materials of the showcase are actually some decorations of the showcase, such as carving and painting. (The article is reproduced in: sample display cabinet)