1, this formula can be used to calculate the change of sales performance in a certain period. The sales representative of the current period is the sales during the inspection period, and the sales representative of the previous period is the sales during the reference period. By comparing these two values, we can know the sales growth of the enterprise during the inspection period.
2. In order to reflect the sales trend and market demand more accurately, we can divide the sales growth rate into different time periods, such as monthly, quarterly and annual. When calculating the sales growth rate, the previous sales must be realized within a time period before the current sales; Sales data need to be accurate to avoid human error.
3. When comparing the sales of different enterprises or different sales teams, we should consider the market environment, competition and other factors; For discontinuous data, appropriate data processing and analysis are needed to better reflect the sales trend and market demand. According to the actual demand, some expansion calculations are carried out, such as cumulative sales growth rate and chain sales growth rate in the same period.
Sales knowledge
1. In the sales process, the target customer is the key. Salespeople need to be clear about their target customer groups and understand their needs, preferences and purchasing power, so as to better locate products and formulate sales strategies. Marketing strategy is the key to successful sales. Salespeople need to understand the market and competitors and formulate corresponding marketing strategies, such as price, promotion, advertising, etc.
2. Salespeople need to know the characteristics, advantages and disadvantages of the products or services they sell in order to better introduce and promote them to customers. Communication skills are very important in the sales process. Salespeople need to have good oral and written communication skills and be able to clearly express their views and product advantages.
3. In the process of sales, psychological knowledge can help salespeople better understand customers' needs and psychology, so as to better communicate with customers and establish a trust relationship. Teamwork is very important in the sales process. Salespeople need to work closely with colleagues, superiors and people in other departments to complete sales tasks.