So how should traditional photo studios do online marketing? What is the core point behind network marketing if you want to do it well?
To put it simply, network marketing is to expose our brand with the Internet as the carrier, attract customers in need to consult with corresponding means, and finally reach a deal;
Therefore, the core points behind network marketing are mainly: exposure, attraction, consultation and transaction;
We can divide the core point of network marketing into three stages:
The first stage: exposure
The second stage: obtaining traffic (conversion, attraction, consultation)
Three stages: completing the transaction
To do a good job in network marketing, we must thoroughly implement these three stages. ......
One stage: exposure stage: I simply divide the exposure stage into two modes: paid and free;
These two models have their own advantages and disadvantages:
There are various forms of payment channels, such as search engine advertisements and information flow advertisements.
Advantages:
1. Take effect quickly, and basically you can see the effect immediately;
2. Wide exposure range (some advertising channels can also specify areas)
Disadvantages:
1. It's very expensive, and now most advertisements are charged by click;
2. The advertising effect of each channel is obviously different;
3. Increased labor costs; (Need to recruit professionals for operation and maintenance)
* Note: Operators need to know relevant professional skills;
There are also various forms of free channels. Many people regard this piece as SEO, but it is not like this.
Want to get brand exposure, not only need SEO skills, but also need to master the rules of various channel platforms; For example, the recently popular video channel -Tik Tok.
Advantages:
1. Low cost;
2. Exposure can be artificial.
Disadvantages:
1. Operators need to have certain professional skills;
2. Slow effect
3. The exposure range is very narrow
Next is the traffic acquisition stage, so what are the main factors that affect this stage?
Generally speaking, the main factors affecting this stage are: 1, the accuracy of the target population of the channel platform (that is, whether this platform is a place where our accurate customers are often active).
2. Improve the quality of publicity content; (This is the key)
3. Exposure level
If the above points are done, then the conversion transaction is basically no problem;
Many photo studios often ignore the secondary sales after the customer clinches a deal (that is, the customer's film selection link).
So how can the studio increase the secondary sales? In order to improve the secondary sales of the studio, we must work hard on the quality and effect of the film;
In other words, we should work hard on shooting technology and post-processing;
Especially in the later period, we should not only ensure the quality, but also ensure the speed of drawing revision;
The best time for film selection rate is to be able to select films after the customer has finished filming;
So how to quickly retouch the map on the premise of ensuring quality? I suggest that you can use the professional software of Kebe Studio in the later period.
* Note: Post-studio professional software refers to post-professional software specially developed and designed for commercial photography institutions;